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Craft (手工艺)is becoming a heritage indust...

Craft (手工艺)is becoming a heritage industry — but a record of disappearing skills might just come in handy in the future.

Mr. Lobb (of John Lobb the bootmaker) mentioned that custom clothing and shoe-making were once the norm for everyone. How come,then,today a pair of normal Lobbs would set you back over £2,000? The price has obviously gone up because of lack of competition and higher wages,but would custom clothing once again be affordable to all if the demand was there? Do we just wave goodbye to these skills,or should we fight to maintain them?

The disposable (一次性的)culture we “enjoy” today has existed in our life for almost two generations now. We like our products to be made by either a robot or invisible,cheap hands so that we can accumulate them cheaply and frequently. The concept of “craft” is something that’s now largely considered to be strange,and seems to be limited to museums and dusty, independent shops. Hobby crafts such as knitting do undergo revivals (复兴)from time to time,but I think that’s because they are seen as short-lived fashionable leisure pursuits rather than a craft worthy of revivals on a commercially feasible (可行的)scale.

To drive a revival in any of these crafts, you would probably need to apply the same marketing techniques that are used to sell any other items today. The consumer must believe that they just have to have it. If they don't have it now, it will either go up in price or go out of fashion --- both reasons enough in themselves for a shopper to act.

But does it finally matter if these skills will no longer serve any practicable use in the decades to come? I don’t know the answer to that,but I have long thought it would be a good idea if we “banked” these skills somehow,just as we are not attempting to do with seeds. You just never know whether we’ll need them in the future. Maybe it’s time to establish a worldwide network of volunteers to record,through the written words and videos,as many of these dying skills as possible. Actually, a rough look on YouTube fills me with hope that an army of willing volunteers is probably out there already and just needs someone or something to gather them together.

1.According to the text,the custom clothing is dying in that_

A. it serves no useful purpose

B. it doesn’t meet people’s demand any more

C. it is too costly for most people to afford

D. it has long been lack of competition all along

2.What does the author really want to express about the occasional revival of hobby crafts?

A. It is a sign of disposable culture.

B. It indicates the direction of fashion.

C. It can’t help revive the traditional crafts.

D. It creates no commercial value in the long run.

3.Which of the following measures may take effect in reviving crafts?

A. Making them as affordable as possible for the foreigners.

B. Adopting modem marketing strategies used to sell other items.

C. Establishing a network of volunteers to sell them worldwide.

D. Drawing people’s attention to the videos of these crafts.

4.From the last paragraph,we know the author_.

A. shows great interest in craft

B. doesn’t want craft to disappear

C. feels sad about the disappearance of craft

D. tries to explain the reason for craft’s disappearance

 

1. C 2. C 3. B 4. B 【解析】 本文是一篇说明文,以定制服装为例介绍了传统手工艺正在面临走向灭亡的危险,作者分析了原因并认为要想推动手工艺的复兴,需要运用和销售其他产品一样的现代营销技巧。 1.推理判断题。根据第二段中的“but would custom clothing once again be affordable to all if the demand was there?”可知,定制服装能否再次让所有人都买得起呢?由此可知,定制服装对大多数人来说太贵了,故C项正确。 2.推理判断题。根据第三段中的“Hobby crafts such as knitting do undergo revivals from time to time,but I think that’s because they are seen as short-lived fashionable leisure pursuits rather than a craft worthy of revivals on a commercially feasible scale.”可知,作者认为业余手工艺的偶尔复兴只是短暂的时尚休闲追求,而不是一种在商业上值得复兴的手工艺,由此可知,作者认为业余手工艺的偶尔复兴无助于复兴传统手工艺,故C项正确。 3.细节理解题。根据第四段中的“To drive a revival in any of these crafts, you would probably need to apply the same marketing techniques that are used to sell any other items today.”可知,为了推动手工艺的复兴,需要运用和销售其他产品一样的现代营销技巧,故B项正确。 4.推理判断题。根据最后一段中的“but I have long thought it would be a good idea if we “banked” these skills somehow,just as we are not attempting to do with seeds.”可知,作者一直认为如果我们能够存储这些技艺将是一个好主意,由此可知,作者不希望手工艺消失,故B项正确。
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Finally,after two more failed attempts,Guoqiang successfully sent his flaming ladder skyward last year. He presented Sky Ladder in his hometown, a quiet fishing village near Huiyu Island, Quanzhou. He offered the work as a gift to his 100-year-old grandmother,other family members,his friends and his town.

“Behind Sky Ladder lies a clear childhood dream of mine,"Guoqiang explains. “Despite all life’s twists and turns, I have always been determined to realize it. The ladder rose toward the morning sun, carrying hope. For me, this not only means a return, but also the start of a new journey."

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