I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one—it’s so simple. And I like the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the arch-shaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓) of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
1.What does the author think of the stories of the great logos?
A. They are boring. B. They are out of date.
C. They are attractive. D. They are practical.
2.We can learn that Apple’s present logo is .
A. the religious story of Adam and Eve. B. a bitten apple with only one color.
C. Newton’s sitting under an apple tree. D. the rainbow-colored bitten apple.
3.Which of the following time orders describes the births of the great logos?
A. Mercedes Benz - McDonald’s - Nike - Apple.
B. Nike - McDonald’s- Apple- Mercedes Benz.
C. McDonald’s– Apple- Nike- Mercedes Benz.
D. Nike- Mercedes Benz - McDonald’s- Apple.
学校邀请了长江大学的李明博士做一个“如何做好职业生涯规划”的讲座，请你以学生会的名义写一份书面通知，2019年1月24日发出，内容如下:
1.讲座时间: 1月27日(星期日)，上午8:30-11:30
2.讲座地点:校学术报告厅
3.注意事项:……(至少两项)
参考词汇:职业生涯规划career planning 学生会Students' Union
注意: 1.词数100左右;
2.可以适当增加细节，以使行文连贯。
NOTICE
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假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。
增加:在缺词处加一个漏字符号(^ )，并在其下面写出该加的词。
删除:把多余的词用斜线( \ )划掉。
修改:在错的词下划一横线，并在该词下面写出修改后的词。
注意:1.每处错误及其修改均仅限一词;
2.只允许修改10处，多者(从第11处起)不计分。
Dear Mr. Li,
Long time no see! I'm glad to tell you that I have made a great progress in my English study since I become a senior high school student. When I started senior English in the beginning,I found much more difficult than that we learned in junior school and I almost lost heart. Later,I realized the importance of English, so I got up early every morning, kept recited English words,listened to English tapes and did a lot of exercises. Beside, I also asked my teachers and classmates of better ways of learning English. Now, I’m improving my English a lot. And I'm getting more and more interest in learning it. Thank you so much for your greatly help in your class.
All the best wish to you.
Yours,
Li Hua
阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
Most of us relate wealth to a 1. (success) career, a big house and expensive clothes.However, a recent study, 2.(carry) out by a US-based bank and brokerage company , showed that more than six 3.ten of the people surveyed treasured time withtheir family in daily lives.
Not long ago, a spokesman for UK company Luxury Family Hotel told the Daily Mail,Society is 4.(gradual) becoming a materialistic (物质主义的) place where the message from modern famous people.5.(seem) to be that fashion, and foreign holidays as well as expensive jewels are of great6. (important) . However, the study shows that many people still feel things such as family and relationships, compared to7. (spend) money,are much8. (value) regardless of their race, age and nationality. Indeed, 9.is often the case, we leave home to seek our fortune and, when we get10., we go home and share with our family.
Recently, I was diagnosed (诊断) with an incurable illness. And after that, I gave up _______Although I was able to pass my test last year, I stopped _______when I turned 90. I thought that it was finally the right time.
Needless to say, my family and my doctor were _______to hear my decision, As I_______over the keys of the car to my son, I thought of all the cars my wife and I had_______ over the years. A car is_______. independence, and an extension of your personality. Without one, you feel like_______of a person. Now, my son often drives me to the city center and my neighbors also offer me_______when I’m on the way to the market. But after a lifetime of independence,the idea of being dependent _______other people is hard to ________ With my own car, I could go anywhere ________. But now, my horizons ( 眼界) have ________and I must plan ahead for everything. Luckily, I’ve learned to face it and ________and I found a(n)________to some of those problems. Last year, I________to buy a nice new four-wheel electric scooter(轻便摩托车), which made my route free from ________and noise, with trees and green plants ________cars and street signs.
Giving up something is hard, and some of us never accept the _________For me, however, it wаѕ juѕt thе ________оf а lоng аnd luсkу lіfе. Lіfе іn thе ѕlоw lаnе (车道) turnеd оut tо bе ѕо much fun and so much________
1.A. hiking B. camping C. cycling D. driving
2.A. willingly B. actually C. gradually D. angrily
3.A. annoyed B. comforted C. disappointed D. encouraged
4.A. got B. pulled C. handed D. took
5.A. repaired B. presented C. donated D. possessed
6.A. fortune B. equality C. freedom D. character
7.A. less B. more C. better D. best
8.A. favors B. seats C. changes D. rides
9.A. with B. beyond C. on D. over
10.A. give up B. get used to C. live up to D. drive off
11.A. in time B. in no time C. at times D. at no time
12.A. extended B. broadened C. narrowed D. lowered
13.A. change B. insist C. wait D. escape
14.A. key B. entrance C. reply D. solution
15.A. decided B. refused C. afforded D. failed
16.A. convenience B. charge C. traffic D. expense
17.A. comparing B. replacing C. combining D. including
18.A. gain B. problem C. success D. loss
19.A. end B. beginning C. aim D. attempt
20.A. busier B. cheaper C. heavier D. tougher
Many effects of a lack of sleep, such as being bad-tempered and not working at your best, are well known.1.Regular poor sleep puts you at risk of serious medical conditions,including obesity and heart disease, and it shortens your life expectancy.
How much sleep do we need?
2.But some need more and some less. What matters is that you find out how much sleep you need and then try to achieve it. As a general rule, if you wake up tired and spend the daylonging for a chance to have a nap, it's likely that you're not getting enough sleep.
3.
An occasional night without sleep makes you feel tired and irritable( 急躁易怒 ) the next day,but it won't harm your health. After several sleepless nights, the mental effects become more serious. Your brain will- fog, making it difficult to concentrate and make decisions. 4.
How to catch up on lost sleep?
If you don't get enough sleep, there's only one way to compensate (补偿) —getting more sleep.
5.If you've had months of limited sleep, you'll have built up a big sleep debt, so expect recovery to take several weeks.
Starting on a weekend, try to add on an extra hour or two of sleep a night. The way to do this is to go to bed when you’re tired and allow your body to wake you in the morning (no alarm clocks allowed!).
A. What happens if we don't sleep?
B. Why is a good sleep vital for a long life?
C. It won't happen with a single early night.
D. If it continues, lack of sleep can affect your overall health.
E. However, the cost of all those sleepless nights is more than those.
F. It's now clear that a solid night's sleep is essential for a long and healthy life.
G. Most of us need around 8 hours of good-quality sleep a night to function properly.
