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Adidas and Puma have been two of the big...

    Adidas and Puma have been two of the biggest names in sports shoe production for over half a century.

Since 1928, they have supplied shoes for Olympic athletes, World Cup football heroes, Muhammad Ali, hip hop stars and rock musicians famous all over the world. But the story of these two companies begins in one house in the town of Herzogenaurach, Germany.

Adolph and Rudolph Dassler were the sons of a shoemaker. They loved sport hut complained that they could never find comfortable shoes to play in. So they started making their own. In 1920, Adolph made the first pair of athletics shoes with spikes (钉状物), produced on the Dasslers’s kitchen table.

On 1st July 1924, they formed a shoe company, Dassler Brothers Ltd and they worked together for many years. The company became successful, but in 1948, the brothers argued. No one knows exactly what happened. The result was that Adolph left the company. His nickname was Adi, and using this and the first three letters of the family name, Dassler, he founded Adidas. Rudolph also founded and relocated his own company across the River Aurach. At first he wanted to call it Ruda, but finally he called it Puma.

After the big split of 1948, Adolph and Rudolph never spoke to each other again and their companies have now been in competition for over sixty years. Both companies were for many years the market leaders, though Adidas has always been more successful than Puma. A hip hop group, Run DMC, has even written a song called My Adidas and in 2005 Adidas bought Reebok, another big sports shoe company.

The terrible family argument should really be forgotten. Ever since it happened, over sixty years ago, the town has been divided into two. Even now, some Adidas employees and Puma employees don’t talk to each other.

1.Why did Adolph and Rudolph start making their own shoes?

A. To play sports. B. To walk around the town.

C. To make a living. D. To show their talent.

2.How long had the two brothers worked in the same company?

A. 20 years. B. 24 years.

C. 16 years. D. 60 years.

3.The underlined word “split” in paragraph 5 is the closest in meaning to “________”.

A. separation B. connection

C. cooperation D. celebration

4.What can we learn from the text?

A. Dassler Brothers Ltd provided Olympic athletes with shoes in 1924.

B. Adidas was named after Adolph’s family name.

C. Run DMC wrote a song in memory of Reebok.

D. The argument has an influence on the two companies even today.

 

1.A 2.B 3.A 4.D 【解析】 这是一篇说明文。半个多世纪以来,阿迪达斯和彪马一直是运动鞋生产领域的两大巨头。但是这两家公司在一开始是由两个兄弟建立与1924年,后来在1948年由于一些原因,两兄弟分裂成为了两个独立的公司。那一次争执甚至持续到了现在。 1.细节理解题。第三段第二句“They loved sport hut complained that they could never find comfortable shoes to play in. So they started making their own.”可知Adolph 和Rudolph开始制造自己的鞋子是为了参加体育运动,故选A。 2.推理判断题。根据第四段第一、二句“On 1st July 1924, they formed a shoe company, Dassler Brothers Ltd and they worked together for many years. The company became successful, but in 1948, the brothers argued.”可知两个兄弟从1924到1948一直在同一家公司工作,因此一共一起工作了1948-1924=24年。故选B。 3.词义猜测题。根据下文“Adolph and Rudolph never spoke to each other again and their companies have now been in competition for over sixty years.”可知阿道夫和鲁道夫再也没有联系过,他们的公司已经竞争了60多年。故可推测上文应是在1948年的“分离”之后,故选A。 4.细节理解题。根据文章最后一句“Even now, some Adidas employees and Puma employees don’t talk to each other.”可知即使是现在,阿迪达斯和彪马的一些员工也不互相交谈。故那次争吵对两家公司的影响甚至持续到了现在。故选D。
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