Like bootcut jeans or farm fresh produce,television is proving its staying power regardless of trends. It seems to be just like a home cooked meal,never to be replaced,thanks to the wide application of big data.
Americans are still watching an average of five hours of TV each day and over 50%of homes have a television subscription service like Netflix or Hulu.This is due to the fact that television programming has undergone a renaissance(复兴),with cinema-quality programs on broadcast,new ways of delivery-Netflix or Hulu and other over-the-top(OTT)providers and now the promise of data-driven insights for advertisers. Data is the key to television's profitability.Advertisers have access to more audience information than ever,while networks and content providers use data,in addition to instinct(本能)to guide programming decisions.The abundance of data available to content providers,marketers and advertisers makes it possible to process,analyse and transform big data into profitable,useful insights.
For those 50% of homes with a subscription service,OTT TV is using data to make decisions not just about programming,but to guide viewers to the right content.The most famous example of data-driven content is Netflix's House of Cards,a popular TV series in America,designed to be a hit based on platform data like user viewing habits,ratings and preferences.But the content provider uses data to guide all of its decisions,ranging from title images to homepage layouts.
Netflix receives data from millions of set top boxes and online accounts,and then processes data using real time technology like Spark.These data have led to clearly-seen results,like a 20%-30%increase in programs'viewship numbers.
1.Why is"home cooked meal"mentioned in Paragraph 1?
A.To introduce the topic.
B.To show TV can't be replaced.
C.To give background information.
D.To prove big data can be applied.
2.What can we learn about the television industry?
A.It keeps making a high profit.
B.It's losing its viewers to cinemas.
C.It's too dependent on advertising.
D.It is updated to meet the challenges.
3.House of Cards is an example to show data-driven
A.content choice
B.subscription service
C.homepage layout
D.providers'preference
4.What is the writing purpose of the passage?
A.To show how television increases profits.
B.To explain how data benefit the TV industry.
C.To present how over-the-top television works.
D.To tell how the television industry goes digital.
You wake up,ready to seize the day,when an unexpected breakfast is served your way-a classic sandwich.Someone has decided to park their rust-bucket in your driveway,blocking you in.Is it illegal to park in front of a driveway?Yes,absolutely.But some folks love to"stick it to the man”.And now,you can stick it to them.We have a general disgust toward tow trucks( 拖 车 ),their drivers,and the industry as a whole.However,it's a necessary evil,and in certain applications,completely justified.This is one of those times.Take delight in it!
But remember this:if you want to have someone's car towed,call the police and have them handle it.Why call the police first?Because in the event that the owner loses his/her car and tries to sue(起诉)for damages or lost wages,you're removed of the situation and free of any responsibility.If you call a tow company directly,they may give the owner your information.And building a backyard Thunderdome(雷霆)to settle your differences in"the old-fashioned way”can be costly.
So,can you park in front of your own driveway?Unfortunately,parking in front of your own driveway is still technically illegal.The sidewalk and curb in front of your house is still city property,and determining who exactly is parking in front of the driveway is next to impossible for parking enforcement ( 执 法 ).There are reports of many neighborhoods only receiving a ticket for parking in a driveway if someone calls to report it,so it depends how risky you're feeling.Here in L.A.,I see a handful of cars on my block consistently block their own driveway.I have rarely seen them ticketed or towed,but if it were me,I'd keep searching for a real spot.
1.What's the tone of Paragraph 1?
A.Humorous. B.Serious.
C.Sympathetic. D.Modest.
2.What is advised to do when you find a car blocking your driveway?
A.Call the police.
B.Turn to a tow company.
C.Sue the owner.
D.Use the old-fashioned way.
3.Why do people park on their own driveway?
A.It is technically allowed.
B.It is not against the law.
C.They like taking risks.
D.Finding a parking spot is hard.
The hero of The Good Doctor,a young surgeon with autism(自闭症),represents the show's title in more ways than one.In the show,Dr.Shaun is extremely skilled at curing patients,but he's also morally good,able to see the light in others even if he can't always connect.
“As a British,I'm probably quite cynical(愤世嫉俗)in general,"said Freddie,who plays the part of Dr.Shaun,during a recent interview on the show's set in Metro Vancouver."I think he's a lovely person. Getting to reflect that version of the world he sees or he believes in and his faith in humanity,I think,is great,especially at a time like today when there's so much negativity."
Through Shaun and other doctors at the fictional San Jose St.Bonaventure Hospital,the series explores what it means to be a good person,which impresses the viewers greatly."It brings people hope in dark times and that might be one reason why it became a runaway hit last year,"cast members said.
"It came about somewhat naturally,"Freddie said."It seemed unusual to me to put so much in the four,five months of filming,because we only did 10 episodes,and then sort of stepped away and did nothing...I wanted to live in that world longer.”
Freddie,26,admitted to feeling some anxiety about getting his performance right.He did a great deal of research on autism and continued to work with a full-time consultant."When you're opposite Freddie, Shaun is learning.Shaun is processing."Nicholas,who plays Dr.Melendez,commented."It's not impression.He doesn't slip into the character and play around.He lives it a lot,too."
1.Who acts the hero in The Good Doctor?
A.San Jose. B.Shaun.
C.Freddie. D.Nicholas.
2.What is particularly impressive in the hero of The Good Doctor?
A.His autism. B.His good nature.
C.His cynical attitude. D.His working skills.
3.What is the passage mainly about?
A.How the actors play the roles.
B.How people react to the show.
C.What makes the show a big hit.
D.What makes Shaun a good doctor.
听下面一段独白，回答以下小题。
1.What is the new application of facial recognition technology?
A.Spotting people. B.Memorizing faces. C.Identifying animals.
2.Who will help to send in pictures in the research?
A.Researchers. B.Farmers. C.Workers.
3.What aspect will facial recognition technology be further applied to?
A.Recording animal behavior. B.Recognizing animal varieties. C.Increasing animal populations.
听下面一段较长对话，回答以下小题。
1.What is the purpose of the reception party?
A.To offer students delicious food.
B.To introduce teachers to students.
C.To get students to know each other.
2.Who is organizing this event?
A.The Student Union.
B.The President Office.
C.The university teacher.
3.What does the woman think of the senior students?
A.Careful. B.Helpful. C.Grateful.
4.What does the woman mean finally?
A.She will buy a pie.
B.Students should work hard.
C.College life is easy and interesting.
听下面一段较长对话，回答以下小题。
1.What books does the man like most?
A.Books about sports.
B.Books about the environment.
C.Books about foreign countries.
2.Hlow does the man feel about the pictures in food books?
A.Realistic. B.Entertaining. C.Colorful.
3.What will the man do next?
A.Have a look around.
B.Get the membership card.
C.Sign the application form.
