Since App Store was set up, it has been selling consumers one simple thing — choice. Whether you wanted to play games, read the news, or do a thousand other things, there was something for whatever you desired.
Then something funny happened. Logging into the App Store today is like going into a shopping mall with only a coupon (优惠券) for one thing: There's so much choice; it might be easier to give up than to choose.
It isn't consumers who are burdened, though. Too much content of all kinds also has economic effects. When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy.
So what is the way forward? It may well be to tum less choice itself to the marketing strategy. There are already signs that this is happening. Firstly content companies are looking to prevent their offerings from getting lost in the tons of stuff. Most obvious is Disney, which is planning to open its own streaming service next year. The point is to narrow the focus so that those seeking Disney cartoons will have one place to go, rather than being around various services.
Yet if that represents a careful first step, there are more extreme options too. Consider the idea of a wine club: from tens of thousands of bottles each year, subscribers (用户) pay someone to select the most interesting ones. Perhaps what comes next for digital content is similar — carefully selected offerings from trusted sources that put choices in the hands of someone else in order to get rid of the anxiety of choosing.
Up to now, too much choice in digital media has only one solution: the algorithm (运算法则). But we've seen the trouble with algorithms on You Tube. They feed you only what you've already said you like, not things you may not know you're into. Worse, they have a tendency to serve up disturbing content. The way forward can't simply be more or better algorithms.
Instead, it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from.
As we move further into the digital revolution, what people ask for is clear: Less.
1.What will too much choice of content on the market result in?
A.The shutdown of companies. B.Anxiety of consumers.
C.Poor quality of products. D.Negative influence on economy.
2.Why is Disney planning to open its own streaming service?
A.To improve its marketing strategy.
B.To help people focus on less choice.
C.To encourage more people to visit Disney.
D.To provide consumers with various services
3.In what way may a wine club and digital content in the near future be similar?
A.Someone else will be employed to make a choice for consumers.
B.Both of them will offer only a few options.
C.Consumers will refuse to choose from too many options.
D.Both of them will make a change about their products.
4.What do we know about the algorithm?
A.It manages to offer what consumers will possibly like.
B.It helps to remove disturbing content from digital media.
C.it offers consumers things based on what they've said they like.
D.It'll solve the problem of having too much choice.
Since the age of three, Chelsie Hill had dreamed of becoming a dancer. “The only thing I loved was dance,” she said. In 2010, however, a car accident left her paralyzed from the waist down. For Hill, it was not the end of a dancing career but the beginning.
Hill danced in her wheelchair right alongside her nondisabled high school dance team. It definitely took a lot of learning and patience to dance in a wheelchair.
After graduation, Hill met people online who had suffered various injuries but shared her determination, and she invited them to dance with her. It was an amazing experience for her.
In 2014 Los Angeles, she formed a team of dancers with disabilities she called the Rollettes. “I want to break down the stereotype of wheelchair users and show that dance is dance, whether you’re walking or you’re rolling,” she said. Dancing on wheels, the Rollettes discovered, can be just as fast-paced, artful, and fulfilling as the foot-based variety.
Hill has attained what many people never will: her childhood dream. But the Rollettes have helped her find something else just as fulfilling. Every year she holds a dance camp for wheelchair users of all ages and abilities. She calls it the Rollettes Experience, and in 2019, 173 participants from ten countries attended.
For many, it was the first time they’d felt they belonged. Steph Aiello said that working with Hill challenged her to be more independent. Edna Serrano said being part of the Rollettes team gave her the courage to get behind the wheel of a car because she had more confidence.
The dancers aren’t the only ones feeling inspired. One woman saw the team competing and commented, “You guys are so awesome! I’m in tears when you rock! To be in a wheelchair can still be so beautiful!”
1.What do we know about Chelsie Hill from the first two paragraphs?
A.She got seriously injured in a dancing match.
B.She stopped dancing right after a car accident.
C.She dreamed of being a dancer at a young age.
D.She danced in a disabled team in high school.
2.What does the underlined word “stereotype” in paragraph 4 refer to?
A.Conservative views. B.Improper behaviors.
C.Incurable disabilities. D.Physical weaknesses.
3.What do we know about the Rollettes Experience?
A.Audience spoke ill of the competition. B.Participants benefited greatly from it.
C.It is aimed to select the best dancers. D.It made Hill’s childhood dream fulfilled.
4.What can be a suitable title for the text?
A.Chelsie Hill, An Artful Dancer B.Disability, Good for Dancing
C.Help others; Help Yourself D.Attaining Dancing Dream In Wheelchair
Looking for work?
Tutors Wanted: Math / Science / Humanities + Test Preparation
Job Posted: 2 days ago
Wage: $27 – 30 per hour
Job Type: Part-time
Schedule: Afternoons, evenings, weekdays, weekends
Job description:
We're looking for tutors to join us before the next school year starts.
Our suitable candidate will be able to assist middle and high school students with test preparation and academic work in Math, Science and / or Humanities.
We'll pay for your training before this fall and can also offer flexible summer tutoring chances, including teaching group classes.
Once our fall semester starts on August 21, we’ll have even higher demand for tutoring sessions on Sundays from 1 p. m. to 8 p.m. as well as from3 p. m. to 9 p. m. Monday-Thursday.
What we offer:
※ Flexible scheduling. Tutors work from 15 to 30 hours per week depending on availability and student demand.
※ Free Sunday dinners during the academic year.
※ Fun staff gatherings
※ Health insurance reimbursement (补偿) for staff working over 30 hours per week.
※ We are 5 minutes’ walking distance from the Menlo Park Caltrain Station.
Applicants must：
※ Have a good command of the subjects they tutor.
※ Be willing to tutor students through the full academic year.
Application instructions:
※ Email us your resume (简历)
※ Tell us why you want to join Academic Trainers and describe your experience of tutoring students if you have any.
※ Let us know your scheduling preferences and potential start date.
※ Tell us which of the subjects you are able to tutor-Math, Science and / or Humanities.
1.Which period of time needs the most tutors during the academic year?
A.Saturday and Sunday mornings.
B.Friday afternoons and evenings.
C.Monday and Thursday mornings.
D.Sunday afternoons and evenings.
2.What can a tutor enjoy who works more than 30 hours per week?
A.Comfortable accommodation.
B.Free job training every month.
C.Health insurance reimbursement.
D.Free meals during the academic year.
3.What qualification should a suitable candidate have?
A.He / She must tutor all the subjects part-time.
B.He / She must be good at the subjects they tutor.
C.He / She must have a previous tutoring experience.
D.He / She must work every evening through the academic year.
听下面一段独白，回答以下小题。
1.What does the speaker probably do?
A.He’s a chairman. B.He’s a teacher. C.He’s a host.
2.Why is the meeting held?
A.To elect a new chairman for students.
B.To discuss the plans after graduation.
C.To prepare for the graduation ceremony.
3.What do the students present at the meeting have in common?
A.They are hard-working in study.
B.They are well-received in school.
C.They are experienced in work.
4.What should these students do before the next meeting?
A.Get some good ideas. B.Break up into groups. C.Start to work on everything.
听下面一段较长对话，回答以下小题。
1.How often will the man be available to work?
A.No more than two evenings a week.
B.At least three evenings a week.
C.Up to three evenings a week.
2.Why does the man apply for a part-time job?
A.To earn money. B.To gain work experience. C.To improve his social skills.
3.What is the man good at?
A.Solving problems. B.Working in a group. C.Communicating with people.
4.What will the man do on September 10th?
A.Have a lesson. B.Meet the woman. C.Work for the community.
听下面一段较长对话，回答以下小题。
1.Why did the man go downtown yesterday?
A.To send a package. B.To buy clothes. C.To visit a friend.
2.What is the woman’s attitude toward Martin’s closing?
A.Supportive. B.Surprised. C.Sorry.
3.What did the woman like about Martin’s?
A.Huge selection. B.Good service. C.Low prices.
