Since the early 1980s, sponsorship （赞助）has become a major part of sport. But how effective is it?
There were some big changes to football shirts in the early 1980s. Instead of shirts telling you the name of the team, they gave you the name of a company. At times, it wasn't clear if the team playing was Manchester United or Sharp Electronics. However, fans soon got used to the new look shirts until they changed again: first to Vodafone, then to American Insurance Company AIG, and then to American re-insurance company Aon. It's hard to keep track sometimes.
So, why has sports sponsorship become so popular? Both sides see clear advantages. Most large companies are keen to link their brand to a well-known sporting personality because they believe raising their image in this way will increase sales. And the large sums they offer to do so is a big incentive （激励）for the other side. There's a lot of money involved in sports sponsorship, and many predict that the sums will be rising over the coming years.
But problems can arise. For example, what happens if they sponsor an unsuccessful player or team? Will they look stupid at the end of the season if their team has lost? And what happens if they sponsor a team or player who gets into trouble? DeutscheTelekom was one of the major sponsors of the famous cyclist Lance Armstrong but found it in an awkward situation when he failed drugs tests. As a result of this scandal（丑闻），many companies have moved away from sponsoring cyclists. Instead many now choose to sponsor events rather than the people. Of course, it doesn't matter which team wins because the audiences will see lots of company ads and logos everywhere and the companies know that they will win.
But the really important question is, does sponsorship work? Will you buy their products after the game just because you've seen their ads and logos? There's clearly more research to be done.
1.What's one of the effects of sports sponsorship on the football fans?
A.They can buy cheaper football shirts.
B.They recognize the teams more easily.
C.They welcome the changes of sponsorship.
D.They are confused about the names on the shirts.
2.According to the passage, we can know that .
A.Sponsorship is often a win-win situation.
B.Many sports teams actually dislike sponsorship.
C.The money on sports sponsorship will decrease.
D.Sports sponsorship certainly promotes a company's sales.
3.Why do many companies sponsor events instead of players now?
A.To better spread their brands.
B.To cut the cost of sponsorship.
C.To attract more people's attention.
D.To avoid unexpected troubles of the players .
The holiday season is a joyful time — packed with parties and traditions. But for millions of Americans living with depression, anxiety, addiction or other mental illnesses, the season can be especially challenging. According to a survey by National Alliance on Mental Illness, about 64% of those with mental illness say that the holidays make things worse. Therefore, it's imperative that we look out for friends, family and community members who struggle with mental health to assist them.
As a neuroscientist studying the brain biology of depression and anxiety, I am encouraged by the new tools and available behavioral treatments, but these treatments are only helpful if
people access them. Too often, fear of judgment and pressures from peers, employers, or family members cause many to avoid mental health services.
The holiday season is actually a perfect time to fight mental health problems. We can all watch out for signs of mental illness and depression in friends and loved ones — including feelings of worry or sadness, and extreme changes in mood.
All of us can play a role in relieving mental health problems, caring for one another, and encouraging each other to seek out professional help. In addition to one-on-one support, we can go a step further to build support networks.
People who recently attended a conversation shared personal stories about their mental health journeys. Attendees received input from mental health professionals and local resource groups. Many said they had waited for years to talk about these topics but had no place to discuss them. And they felt better informed about resources for addressing mental health challenges, hoping this kind of respectful, honest and informative conversation can take place in communities across the country.
1.What does the underlined word "imperative'' in paragraph 1 mean?
A.Essential. B.Sensitive.
C.Improper. D.Unnecessary.
2.What's the second paragraph mainly about?
A.The features of mental illness.
B.The categories of mental illness.
C.The reasons for people's refusal of treatment.
D.The importance of the new tools and treatments.
3.Where is the text most probably from?
A.A private diary. B.A health magazine.
C.A popular novel. D.A travel guidebook.
4.What is the best title for the text?
A.Be the Best 一 You Can Make It.
B.People in need of health services.
C.My experience in dealing with mental illness.
D.A challenging season for those with mental illness.
The phone rings. I wait for the answering machine to get it, but it does not. I exhale（呼 气）,annoyed because I know the call would be the latest of 300 attempts to sell me products.
“Daddy, it's me. ” It's Alyce, my 12-year-old daughter “Mommy was just in a car accident.
My heart stops and then begins beating wildly.
“Are you all right?”
“Yes. ”
“Is Mommy?”
A deep sob “ I don't know. . . I don't think so. Come quick. ”
I sprint a few blocks to what looks like a scene of a disaster movie. A city bus is on the wrong side of the road, in front of which are the remains of Susan's car. Susan is severely injured but fortunately, still alive. Alyce is standing on the comer, uninjured.
Two years later at an event, our temple's musical director insisted that Susan and I had to meet someone. He returned with a woman with a bright smile. She told us, "When the accident happened that morning, I had rushed to the street and seen Alyce standing by the side of the car, crying. She wanted to call you but her phone was trapped inside the damaged vehicle. So I lent her my phone."
We had our photo taken together and introduced ourselves to each other. After hearing my name, she paused, as if maybe she hadn't heard me.
Then suddenly, she said, “Wait, your name is Susan?” Susan nodded. ''And your name is Douglas?”
“ Oh my goodness," the woman said. " My name is Susan Douglas."
1.Why did the writer refuse to pick up the phone himself at first?
A.Because he was too busy.
B.Because he didn't hear the phone ring.
C.Because he thought the call is commercial.
D.Because he wanted to test the answering machine.
2.What does the writer mean by saying "I sprint a few blocks"?
A.He went by a roundabout route.
B.He walked across a few barriers.
C.He wandered leisurely along the streets.
D.He ran very fast through several streets.
3.What can we learn from the story?
A.Alyce was hurt seriously in the car accident.
B.The couple and the woman had met before .
C.The woman lent Alyce her phone to call her father.
D.The woman wasn't surprised when hearing “Susan”.
假定你是中学生李华。你的外教Peter昨天结束在中国的工作，回到了英国伦敦。你因故未能送行。请根据以下要点用英语给他写一封电子邮件：
1．表示歉意；
2．解释原因；
3．期待重逢。
注意：1．词数100左右；
2．可以适当增加细节，以使行文连贯。
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假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号（∧），并在其下面写出该加的词。
删除：把多余的词用斜线（＼）划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：1.每处错误及其修改均限一词;
2.只允许修改10处，多者（从第11处起）不计分。
Dear Lucy,
I was delighting to receive your letter. Thank you for the English dictionary you bought it for me. I received it this morning. There is no doubt that it is of great helpful to me. I’m deeply grateful for your advice what I should pay more attention to practice my spoken English. I’ve made up my mind to speak English both in and out of class. Next month I’ll take trip to Australia, which is organizing by my school. I hope I can practise my spoken English there as many as possible. By the way, I am sending you a set of stamp with this letter, and I’ll send you more if I got any. I do hope you will have a good holiday.
阅读下面材料，在空白处填入适当的内容（不多于1个单词）或括号内单词的正确形式。
While 1. (visit) Hangzhou’s West Lake and its surrounding beautiful hills, you'll understand why it's been a great source of inspiration for artists, poets and philosophers 2. Chinese history.
Though 3. rest of the country is moving from two wheels to four, cycling culture is thriving(繁荣的) in Hangzhou. The city 4. (develop) China's first bicycle-sharing system in 2008. Since then, it's grown into the world’s 5. (big) and one of the world’s best public bicycle systems.
Hangzhou grows some of China's finest green tea--- Longjing. Every spring, before the traditional Qingming Festival, tea 6. (love) from all over the country come to Longjing, a village 7. lies just south of West Lake, for the first cup of top-quality tea. During tea season-- 8. (usual) late March and April-- the air is filled with smell from the tea, when leaves 9. (pick) and roasted in the village. The village is open to the public and you can pick your own tea after getting 10. ( permit) from the local tea farmers.
