I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one — it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓) of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
1.What does the author think of the stories of the great logos?
A.They are boring. B.They are out of date.
C.They are attractive. D.They are practical.
2.What does Nike’s logo stand for?
A.The goddess of victory.
B.The source of inspiration for soldiers.
C.The statue of the Greek goddess.
D.The wing of the Greek goddess.
3.We can learn that Apple’s present logo is ________.
A.the religious story of Adam and Eve
B.a bitten apple with only one color
C.Newton’s sitting under an apple tree
D.the rainbow-colored bitten apple
4.________ stands for the rule of the land, the sea and the air.
A.Nike’s logo B.Apple’s logo
C.The Mercedes logo D.The Adidas logo
5.Which of the following time orders describes the births of the great logos?
A.Mercedes Benz –McDonald’s – Nike – Apple.
B.Nike – McDonald’s – Apple – Mercedes Benz.
C.McDonald’s – Apple – Nike – Mercedes Benz.
D.Nike – Mercedes Benz – McDonald’s – Apple.
完形填空 (基础题)
阅读下面短文，掌握其大意，然后从1--20题中所给的四个选项A、B、C、D中选出能填入相应空白处的最佳选项。
When our teacher asked us to think about someone who changed our life, I right away thought of my cousin Angela.
Angela was a straight “A” student when she was at school. She was _______, so she often told me, “Study hard. Your _______will pay off. You will have a good career and actually be_______in life.” When she graduated, she got accepted to a university. _______in the university for about a year, she ended up leaving there, because she didn’t have enough _______for the next year. But a year later, she _______. This time she was not only a college student, but also a(n) _______. She had to work her _______ time and do homework during school hours. It must have been her most difficult period of time, but she didn’t_______at all. Instead, she told me how to become __________and responsible.
I ____________her and often tell myself that I should work hard to __________it once I set my mind to something like Angela. Her ways are changing my ways. Now I don’t do the things I ____________to do. Ever since I started high school, I have been more____________. I am not lazy any more. Instead, I try to come to school every day. I have __________everything aside and just have been focused on school. I am really____________that she has changed me a lot.
As our teacher was ____________, I already had something to write, because I ____________thought of my cousin. I am actually proud to say that she is my ____________, because I wouldn’t be here at this point of time without her help. I firmly believe that I will be someone who __________someone else one day.
1.A.hardworking B.easygoing C.responsible D.reliable
2.A.money B.effort C.value D.wealth
3.A.anybody B.nobody C.everybody D.somebody
4.A.Teaching B.Working C.Studying D.Volunteering
5.A.time B.money C.energy D.preparation
6.A.gave in B.went away C.went back D.gave up
7.A.employer B.teacher C.student D.worker
8.A.empty B.busy C.spare D.full
9.A.pretend B.notice C.realize D.complain
10.A.honest B.strong C.rich D.healthy
11.A.refuse B.appreciate C.praise D.dislike
12.A.find B.imagine C.recognize D.achieve
13.A.seemed B.hated C.used D.desired
14.A.concentrated B.interested C.frightened D.delighted
15.A.pulled B.arranged C.pushed D.saved
16.A.hopeful B.faithful C.helpful D.thankful
17.A.asking B.replying C.commanding D.laughing
18.A.usually B.heavily C.finally D.fortunately
19.A.cousin B.hero C.judge D.competitor
20.A.protects B.admires C.encourages D.persuades
—When shall we meet tomorrow then?
—________．Whenever it is convenient for you.
A.Help yourself B.It’s a deal
C.Noproblem D.It’s up to you
Mary is really good at taking notes in class. She can ________ almost every word her teacher says.
A.put out B.put down
C.put away D.put together
A report on food safety in Beijing _______ on January 15th,2018 and it has received positive reviews.
A.published B.was published C.has published D.has been published
It is dishonest of you to _____ the truth from your parents.
A.prevent B.hide C.defend D.protect
