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McDonalds, KFC, Burger King, Jack in the...

    McDonalds, KFC, Burger King, Jack in the Box... These fast food companies have something in common. Can you spot it?

Besides all being fast food chains, they’re all red. And it’s not a coincidence. Color is one of the many strategies companies use to connect with customers. And if swearing off fast food wasn’t hard enough, those colorful red logos might make it even harder to ignore.

Fast food companies all use the color red heavily in their logos. Why? The answer goes back thousands of years. The average human can see ten million colors, but red is special. It’s one of the first colors our ancient ancestors thought important enough to name. In early human languages, there were words for “black!” and “white” and “red” but not much else. In fact, blue didn’t show up until thousands of years later in 200 A. D.

As a result, we have a deeper connection to red than any other color on the spectrum and we react to it in certain ways that actually play to fast food companies’ advantage. For starters, researchers have found that red can bring a sense of urgency into our minds. In addition to that, it also has a born ability to whet our appetites. And when you pair those two together you’ve got the perfect recipe to attract hungry customers who want food, fast So that red logo isn’t just a welcoming sign, it’s a sly attraction to your brain.

In fact, red is one of the few colors today that cultures all over the world view positively. And it’s no wonder companies dedicate so much thought to their logos. After all, we’re a visual creature. Despite having five senses, 80% of the information our brains process on a daily basis comes from our eyes. Colors are what give brands that impressive stamp of recognition.

1.Why do fast food companies prefer the color red?

A.To highlight the importance of red in human history.

B.To help customers out in case of emergency.

C.To welcome and fascinate customers.

D.To stand out among various brands.

2.The underlined word “whet” in Para. 4 probably means “________”.

A.lose B.affect

C.increase D.exchange

3.What’s the author’s attitude toward “red”?

A.Positive. B.Uncertain.

C.Doubtful. D.Negative.

4.What can be the best title for the passage?

A.Color Psychology: a Fun Study

B.Why Are So Many Fast Food Logos Red?

C.Food Culture: a Healthy Trend

D.Why Are Fast Food Companies So Popular?

 

1.C 2.C 3.A 4.B 【解析】 本文是一篇说明文。文章解释了为什么快餐店的大多数标识都是红色的。 1.细节理解题。根据文章第四段“And when you pair those two together you’ve got the perfect recipe to attract hungry customers who want food, fast So that red logo isn’t just a welcoming sign, it’s a sly attraction to your brain.”可知,红色的标志不只是一个受欢迎的标志,而且还在悄悄诱惑着你的大脑,从而吸引顾客。故选C。 2.词义猜测题。根据文章第四段“And when you pair those two together you’ve got the perfect recipe to attract hungry customers who want food, fast.(当你把两者的结合完美,你就会吸引了快餐公司的理想客户——希望迅速得到食物的顾客。)”,所以说红色会增加食欲。从而猜测出whet为“增加、刺激”之意。故选C。 3.推理判断题。根据文章最后一段“In fact, red is one of the few colors today that cultures all over the world view positively. (事实上,红色是现代少数几种被世界上各种文化视为积极的颜色之一。)”和“Colors are what give brands that impressive stamp of recognition.(品牌标志最让人印象深刻的是颜色。)”从而推断出,作者对红色的态度是肯定的。故选A。 4.主旨大意题。本文解释了为什么快餐店的大多数标识都是红色的,对此研究人员进行了研究,原来红色的标志不只是一个受欢迎的标志,而且还在悄悄诱惑着你的大脑。商家正是抓住这些特点以吸引顾客。故选B。
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    When my mother died, I was cooking.

One weekend, my husband suggested we cook together. I’d spoken to my mother earlier that day on the phone. I’d told her about our life. She yawned and we said goodbye to one another.

I didn’t know then what I would know 16 hours later. I hadn’t even asked how she was doing. My mother died.

My mother was my best friend. After she died, I felt so lonely. The only person I wanted to talk to about my grief was my mother. The only person who could help me was the one who was missing, however much love and support people gave me.

My mother gave me many things, but an education in cookery was not one of them. She liked eating more than cooking.

But she had learned to cook when she was a teenager and she had some brilliant recipes (食谱).

I know everyone says this, but my mother made the best roast beef dinners in the world. And, above all, fish pie! Almost every week, she would buy a prepared fish pie. Then she would bring it home and make her own white sauce (沙司).

My mother never got around to teaching me how to make a white sauce—and I never got around to asking her. Now that she was gone, I would have to teach myself.

So this became my focus. For the first few weeks, I managed to live on instant foods. But one night, a fish pie mix caught my eye at the store.

When I got home, I set myself in front of our electric stove. Armed with a recipe, I tried to teach myself to make a white sauce.

Halfway through the recipe, I couldn’t believe it—I’d made a white sauce! On my own! I could do this! Then I remembered: I had always hated fish pie.

Admiring my sauce, I wondered why I was so committed to making a dish I had hated for 25 years. Why was it suddenly so important to me?

I spooned the sauce over the fish. Then I ate the pie. It was delicious. More importantly, something strange had happened. The act of making a meal had calmed me.

It helped me find peace.

1.What do we know about the author?

A.She didn’t get along well with her husband.

B.She rarely called her mother on the phone.

C.She had a close relationship with her mother.

D.She regretted not visiting her mother that day.

2.By describing her mother’s cookery, the author ________.

A.expressed her wish to be a person like her mother

B.complained that her mother didn’t teach her to cook

C.wanted to show how good her mother was at cooking

D.meant to tell what was special about the white sauce

3.What does the underlined word “this” refer to?

A.Living a lonely life. B.Learning to cook.

C.Living on instant foods. D.Looking back on the old days.

4.How did the author feel when she made the white sauce?

A.Sad. B.Peaceful.

C.Dependent. D.Strange.

 

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    Food & Drink Service. We offer snacks like chocolate, crisps, biscuits and salted peanuts. A wide range of soft drinks, fruit juice, tea, milk, yoghourt, vegetable juice and mineral water can be provided. However, since taking a flight may be a process of removing water from your body, water and nonalcoholic beverages are strongly advised.

Electronic Facilities. Cellular phones, FM/AM radios, portable television sets and electronic toys with remote controls must not be used in the cabin, as their signals may interfere with the aircraft’s navigational instruments. Laptop computers and CD (MD, MP3) players may be used during cruising portions of the flight but not during the take-off and landing.

In-flight Entertainment. A wide selection of international publications are available for your reading pleasure. You may keep this free copy of Morning Calm magazine, but kindly return all other reading materials after you have finished with them for the benefit of fellow passengers. A selection of music is available on eight channels, from channel 3 to 10. The channel changer is on your armrest. We also offer a selection of popular films; you may listen in English on channel 2. Poker and chess are available on request, and we have free postcards and stationery.

Medical Needs. We keep a selection of nonprescription medicine for any passenger suffering from mild sicknesses. An emergency medical kit is also accessible for more serious illnesses.

Travelling with Infants and Children. Baby bassinets (摇篮式婴儿床) are provided on a first come first serve basis and should be requested at the time of booking. Special meals for children and infants can be served if the request is made 24 hours before departure. Selected giveaways for children aged 2 to 12 are available on all international flights.

1.The services above are probably offered by ________.

A.a travel agency B.an airline

C.a medical center D.a five-star hotel

2.If you turn on Channel 5 on your armrest, what will you enjoy?

A.International news. B.Poker and chess.

C.Fashion magazines. D.Popular music.

3.When should a passenger request special meals for children and babies?

A.24 hours before departure. B.At the time of booking.

C.Soon after the take-off. D.At the time of landing.

 

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    You should see the photo. I’m sitting in red dirt, ________ an ugly purple T-shirt. My face is pink and my ________ is wet with sweat. Flies buzz around my head. I’m in the northwest of Australia, on a school trip with 20 parents and 20 kids

It was a strange choice for a holiday. I like sitting by the pool with a cola, not flies and frogs. I like being ________ and quiet, not a busload of kids. I like ________ washed sheets, not dirty-looking blankets.

But here’s the thing about that photo: I am smiling!

The trip sounded good when I ________. We were told that guides would take us into the heart of the place and I would see a new part of Australia and learn about local ________. Besides I knew it would be a valuable chance for me to stay with my youngest daughter. I would also stay with 40 strangers. I just hope there would be good coffee.

In Darwin we got onto a bus. It quickly became tiresome. The kids were ________ and kept on talking but I hate making small talk.

But later when I looked out at the large empty land, I was surprised at and moved by its ________. Our local guide told us about the land and his culture. I felt far from home.

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Finally we reached our ________. There the small room I shared with my daughter was a brick cell, full of crickets (蟋蟀), but too dark to see them.

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Indeed, it was ________ to stay clean. We were hiking in red dirt with temperatures of 35 degrees. Still, I felt a kind of energy I hadn’t ________ in years.

Yes, the coffee was bad, but I was too focused on keeping crickets off my face.

I love that photo of me in the dirt. I look ________ but happy. Sometimes it’s another way of traveling. There is beautiful ________ and there is dirt. There was always someone to talk to someone to laugh with.

1.A.washing B.wearing C.waving D.watching

2.A.mind B.eye C.heart D.hair

3.A.noisy B.busy C.alone D.shy

4.A.shortly B.cautiously C.freshly D.clearly

5.A.signed up B.showed up C.stood up D.woke up

6.A.guide B.business C.culture D.resource

7.A.silent B.encouraged C.moody D.excited

8.A.coldness B.beauty C.enthusiasm D.emptiness

9.A.enjoyed B.broadened C.missed D.constructed

10.A.goal B.agreement C.destination D.decision

11.A.matter B.work C.appear D.happen

12.A.killed B.packed C.wasted D.booked

13.A.still B.already C.even D.ever

14.A.cut B.expanded C.shortened D.broke

15.A.scared B.complained C.laughed D.saddened

16.A.normal B.strange C.unbelievable D.perfect

17.A.impossible B.probable C.easy D.important

18.A.tested B.stored C.valued D.experienced

19.A.pretty B.energetic C.bitter D.messy

20.A.dress B.weather C.scenery D.room

 

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