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Spotify can tell if you’re sad. Here’s w...

    Spotify can tell if you’re sad. Here’s why that should scare you. Want to figure out if someone is a patient with a mental disability? Ask them what their favorite song is. A New York University study last year found that people who loved Eminem’s Lose Yourself and Justin Bieber’s What Do You Mean? were more likely to have trouble with mental disabilities than people who were into Dire Straits.

Over the past few years, Spotify has been improving the ability to analyze information to help businessmen target consumers with advertisements made specially for their needs. They conclude this from the sort of music you’re listening to, combined with where and when you’re listening to it, along with third-party data that might be available.

Now, to be clear, there’s nothing significantly illegal about what Spotify is doing with your information. I certainly don’t think that they are working with consulting firms to serve you relevant ads while you’re listening to music that suggests you might be in a terrible situation. However, I find it disappointing that our private moments with music are increasingly being turned into information points and offered to advertisers.

You can see where this could go, can’t you? As ad targeting gets even more accurate, businessmen will have the ability to target our feelings in potentially improper ways. According to one study, you are more likely to spend more on a product if you’re feeling sad. You can imagine some companies might take advantage of that. And on that note, I’m feeling a little down about all this. Head off to treat myself to something expensive.

1.What’s the purpose of the first paragraph?

A.To introduce a new song. B.To draw readers’ attention.

C.To help more patients. D.To promote a new medium.

2.Spotify improves its ability to analyze information to ________.

A.provide services for the government B.work with consulting firms

C.get listeners’ personal information D.help businessmen attract consumers

3.Who is the text probably designed for?

A.Internet users. B.Officials. C.Researchers. D.Managers.

 

1.B 2.D 3.A 【解析】 这是一篇说明文。文章介绍Spotify一直在提高分析信息的能力,帮助商家针对消费者投放专门针对他们需求的广告。他们根据你听的音乐类型、听的地点和时间,以及可能获得的第三方数据得出结论。从而确定你消费在哪些商品上。 1.推理判断题。根据第一段中A New York University study last year found that people who loved Eminem’s Lose Yourself and Justin Bieber’s What Do You Mean? were more likely to have trouble with mental disabilities than people who were into Dire Straits.可知,纽约大学去年的一项研究发现,喜欢Eminem的《迷失自我》和Justin Bieber的《你是什么意思?》与那些陷入困境的人相比,他们更有可能患有精神疾病。以及第二段第一句Over the past few years, Spotify has been improving the ability to analyze information to help businessmen target consumers with advertisements made specially for their needs.可知,过去几年里,Spotify一直在提高分析信息的能力,帮助商家针对消费者投放专门针对他们需求的广告。由此可推知,在第一段提到Eminem的《迷失自我》和Justin Bieber的《你是什么意思?》这些流行音乐的目的是为了吸引读者的注意。故选B。 2.细节理解题。根据第二段中Over the past few years, Spotify has been improving the ability to analyze information to help businessmen target consumers with advertisements made specially for their needs.可知,过去几年里,Spotify一直在提高分析信息的能力,帮助商家针对消费者投放专门针对消费者需求的广告。由此可知,Spotify提高了分析信息的能力,帮助商家吸引消费者。故选D。 3.推理判断题。根据第二段中They conclude this from the sort of music you're listening to, combined with where and when you’re listening to it, along with third-party data that might be available.可知,他们根据你听的音乐类型、听的地点和时间,以及可能获得的第三方数据得出结论。以及结合文章内容主要为介绍Spotify一直在提高分析信息的能力,以帮助商人用专门为消费者的需要而制作的广告来针对消费者。由此可推知,文章可能是针对网络用户的。故选A。
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    My violin is like a soul mate that whispers words of wisdom to me. Together, we’ve gone through both tears and happiness.

About 12 years ago, I made acquaintance with it following an order from my mom. Many hours of boredom were spent practicing it. And to make things worse, the disappointment in my teacher’s eyes as I played the wrong notes was like an invisible hammer, striking on my heart. One day, I finally decided: I hate it!

By chance, things changed when I was seven. I was at home lying on the sofa, wondering how those famous violinists dealt with this terrible dilemma. I searched online for the E-minor Concerto, a well-known violin work by German composer Felix Mendelssohn, and listened to it.

A beautiful and mysterious sound came from the violin as the bow moved across it. It was like the music slid over the flowers, rose up, and started to fill the air. The violin’s voice woke up the sun, made the trees green, and freshened the air. As the music changed, the sky turned back to gray. A gloomy shade covered the grass as all the sunshine disappeared. I could hear children crying and men shouting. It was like an invisible claw had grabbed my heart tightly, making it unable to beat.

That glorious day set off my passion and interest in violin I grabbed mine and never let it go. Before the memories faded, I stared at my instrument. Without hesitating, I picked it up, rosined(用松香擦) the bow, and began to play. Peace filled my heart.

My violin has been by my side for 12 years. When I feel happy, an energetic tune makes it even better; when I’m deep in sorrow, a peaceful tune washes it away, when I’m walking on air, feeling especially pleased with my achievements, solemn(庄严的) tunes calm me down. Gradually, it has become a part of my life.

My violin, shall I compare you to a summer’s day?

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C.Loss of passion for violin. D.Disappointment in the teacher’s eyes.

2.What can be inferred from Paragraph 4?

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B.The weather actually changed because of the tune.

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C.An inspiring story of violin D.Musical soul mate—violin

 

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