Celebrity(名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption(消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial(最初的) attention dies down, consumer interest might fade, loyalty(忠诚) returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s(自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1.Fashion magazines today .
A.seldom put models on the cover
B.no longer put models on the cover
C.need not worry about celebrities’ market potential
D.judge the market potential of every celebrity correctly
2.A change in the consumer market can be found today that .
A.price rather than brand name is more concerned
B.producers prefer models to celebrities for advertisements
C.producers prefer TV actresses to film stars for advertisements
D.quality rather than the outside of products is more concerned
3.The underlined sentence in Paragraph 4 indicates that any wrong step will possibly .
A.decrease the popularity of a celebrity and the sales of his products
B.damage the image of a celebrity in the eyes of the general public
C.cut short the artistic career of a celebrity in show business
D.influence the price of a celebrity’s products
4.The passage is mainly about .
A.celebrity and personal style B.celebrity and market potential
C.celebrity and fashion design D.celebrity and clothing industry
On a cold winter day, many years ago, a French art teacher named Pierre Chevalier got on a train in Lyon to go to Paris. When he started his journey, he did not know that it was the beginning of almost 40 years of accidents and near death experiences.
During the journey, the train fell into an icy river, killing 12 passengers. Chevalier managed to swim back to the river bank. He only had a broken leg.
Two years later, Chevalier was on a plane from Paris to Moscow when a door suddenly opened and he fell out. A few minutes later, the plane crashed; 27 people were killed. Chevalier was so lucky that he landed in a haystack(干草堆).
A few years later, he was hit by a bus, but again had no serious injuries. Then a year after that, he was driving on a mountain road when he saw a truck coming straight at him. He drove the car off the road, jumped out, landed in a tree--and watched his car fall 100 meters down the mountain.
"There are two ways you can look at it," Chevalier said. "I' m either the world' s unluckiest man, or the world' s luckiest." When a reporter asked Chevalier what he thought, he chose the "luckiest" one.
Two years ago, aged 71, Chevalier bought his first lottery ticket(彩票) in 50 years and won more than 2 million. After this, a TV company in America said they wanted him to make an advertisement. At first he accepted, but then he changed his mind. Chevalier said he would not fly to Los Angeles for the filming, because he did not want to push his luck. Who knows? If he had accepted the invitation, maybe he would have had another accident. But Mr. Chevalier is a lucky man. If he had had another accident, he probably would have survived that too!
1.In the train accident many years ago, Chevalier______.
A.didn't get injured at all B.was finally pulled out of the river
C.was lucky enough to be alive D.was the only passenger to survive
2.Why did Chevalier refuse to make the advertisement?
A.Because he had won ￡2 million. B.Because he didn’t want to risk his life.
C.Because he didn’t want to leave home. D.Because he didn't like the TV company.
3.The text mainly talks about______.
A.a man with nine lives B.the unluckiest man in the world
C.a man who traveled around the world D.a man who earned ￡2 million in a lottery
8:30 PM
Outlook
Outlook is back with a new series of reports to keep you up date with all that’s new in the world of entertainment．Stories go all the way from the technical to the romantic, from stage to screen．There will be reports of the stars of the moment, the stars of the future and the stars of the past．The director with his new film, the designer with the latest fashion, and the musician with the popular song are part of the new Outlook．The program is introduced by Fran Levine.
9:00 PM
Discovery
When a 10-year-old boy gets a first class degree in mathematics or an 8-year-old plays chess like a future grand master, they are considered as geniuses．Where does the quality of genius come from? Is it all in the genes or can any child be turned into a genius? And if parents do have a child who might become a genius in the future, what should they do? In this 30-minute film, Barry Johnson, the professor at School of Medicine, New York University, will help you discover the answer.
10:00 PM
Science / Health
Is it possible to beat high blood pressure without drugs? The answer is “yes”, according to the researchers at Johns Hopkins and three other medical centers．After a study of 800 persons with high blood pressure, they found that after 6 months, those devoted to weight loss-exercise and eating a low-salt, low-fat food lost about 13 pounds and became fitter．Plus, 35% of them dropped into the normal category （范畴）．This week, Dr．Alan Duckworth will tell you how these people reduce their blood pressure to a level similar to what’s achieved with Hypertension drugs.
1.The main purpose of writing these three texts is ______.
A.to invite people to see films
B.to invite people to topic discussions
C.to attract more students to attend lectures
D.to attract more people to watch TV programs
2.From Outlook, you can get a great deal of information about ______.
A.story tellers B.famous stars
C.film companies D.music fans
3.Who will be most probably interested in Discovery?
A.Parents who want to send their children to a school of medicine.
B.Children who are good at mathematics.
C.Parents who want their child to become another Albert Einstein.
D.Children who are interested in playing chess．
4.According to the third text, which of the following has almost the same effect as Hypertension drug?
A.Exercise plus a healthy diet.
B.Loss of thirteen pounds in weight.
C.Six months of exercise without drugs.
D.Low-salt and low-fat food.
假定你是李华，请给笔友Peter写封信，告诉他你将于2月2日到5日去他所在的城市伦敦旅游，询问当地饮食习惯及旅游景点，同时请他为你预定宾馆。信中还要说明你的要求：
1. 宾馆的位置及房间类型；2. 房费（是否提供早餐）；3. 其他你关心的事项。
注意：词数100左右。可适当增加细节，以使行文连贯。开头结尾给出，不计入总词数。
Dear Peter,
How are you doing？
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Looking forward to your early reply.
Yours,
LiHua
假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号（∧），并在其下面写出该加的词。
删除：把多余的词用斜线（﹨）划掉。
修改：在错的词下面一横线，并在该词下面写出修改后的词。
注意：1.每处错误及其修改均仅限一词；
2.只允许修改10处，多者（从第11处起）不计分。
In order to promote participation in outdoors exercise, our school organized an activity to climb a mountain on April 10. The majority of my class took part in the activity.
Early in the morning, having gathered outside the school gate, we head straight to the thickly-forested mountain. We set out for the top and were in high spirits the moment when we arrived at the foot of the mountain. In course of the climb, we cooperated with each other to pass the rocky area. Laughing and cheered, we eventually reached the top, which we were greeted by the bright sunshine and fresh air. Viewing from the top, the city was beautiful. Bathed in the sunshine, we entertained us with songs, dances and game.
This event is extremely beneficial and we strongly suggest that similar events are held every year!
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。
Elizabeth Blackwell was born in England in 1821, and moved to New York City when she was ten years old. One day she decided that she wanted to become a doctor. That was nearly impossible for a woman in the middle of the 1. (nineteen) century. After writing many letters asking for 2. (admit) to medical schools, finally she 3.(accept) by a doctor in Philadelphia. She was so 4. (determine) that she taught school and gave music lessons to get money 5. the cost of schooling.
In 1849, after graduation from 6. (medicine) school, she decided to further her education in Paris. She wanted to be a surgeon (外科医师) , but a serious eye problem forced her to give up the idea.
Upon 7. (return) to the United States, she found 8. difficult to start her own practice because she was a woman. By 1857 Elizabeth and her sister, also a doctor, along with another woman doctor, managed to open 9. new hospital, the first for women and children. Besides, 10.(be) the first woman physician and founding her own hospital, she also set up the first medical school for women.
