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The society can remain good as long as w...

The society can remain good as long as we are willing to fight for it—and to fight against whatever imperfections ________ exist.

A.shall B.may C.should D.would

 

B 【解析】 考查情态动词。句意:只要我们愿意为这个社会努力,愿意与所存在的缺陷抗争到底,这个社会就能永远美好。句中情态动词may意为“可能”,表示推测,语意较弱。根据句意,故B项正确。  
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(写作内容)

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Electronic marketing is a form of product promotion and customer relation establishment conducted with the use of electronic media. With the development of technology, a new era in marketing has been created. Marketers have been quick to jump on subsequent (后来的) technological developments from radio to the Internet. Companies may market specially via electronic media or use a mixture of marketing media in order to reach a broad target audience. Marketing has a number of goals, including familiarizing people with companies and products, encouraging consumers to adopt specific products, and promoting a positive public opinion about a company, product, or service.

Electronic marketing is free to change its methods according to different circumstances. It allows companies to create targeted campaigns with broad reach. This form of marketing can also be very cost effective, making it possible for companies to reach lots of consumers at a small amount of the cost for other types of advertising.

In addition to media like television, radio, and the Internet, electronic marketers can use media such as phones for conveying advertisements. Talking ads mounted on bus stations and other public installations are another example. Electronic kiosks in locations like malls can also be used for marketing purposes. Marketers can create video brochures, insert ads in front of feature films, and find a number of other ways to reach the audience via electronic means.

Internet marketing in particular is rich ground for marketers. This form of electronic marketing can be generic (通用的), as in the case of banner ads placed on websites. It can also be remarkably specific, tailored to Internet use habits with the goal of reaching out to specific consumers. Marketers can serve different kinds of ads customize email marketing campaigns, and use other techniques to reach potential consumers on the Internet.

Some advertising firms specialize in electronic marketing services. They can help their customers organize effective campaigns and may also be involved in the carrying out of marketing campaigns. These firms keep up with the latest trends in marketing so that they can stay ahead with advertisements that will appeal and attract.

Companies must use electronic marketing with care. Some consumers may find such marketing upsetting, forcing companies to find creative ways to advertise that will arouse their interest instead of irritating them. It is also necessary to think about how advertising fits in with a company image and the ideals that a company wants to project. A company that prides itself on discretion(谨慎), for example, would probably not want to deliver an interruptive email marketing campaign based on browsing habits.

Passage Outline

Supporting details

Introduction

Electronic marketing is to 1.products and establish customer relations by using electronic media.

As technology develops, marketers have 2. their focus of technological developments from radio to the Internet.

Features of electronic marketing

Electronic marketing is 3. and it allows companies to make targeted campaigns in a wide range.

It is 4. to use electronic marketing than to use other types of advertising.

5. of electronic marketing

Many kinds of advertisements can be used to help marketers 6. marketing purposes.

7. on specific Internet use habits, marketers can reach specific potential consumers on the Internet.

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These firms follow the latest trends in marketing so that they can take a 9. position in the industry.

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    One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible insect. He lay on his armor-like back, and if he lifted his head a little he could see his brown belly, slightly domed and divided by arches into stiff sections. The bedding was hardly able to cover it and seemed ready to slide off any moment. His many legs, pitifully thin compared with the size of the rest of him, waved about helplessly as he looked.

“What’s happened to me?” he thought. It wasn’t a dream. His room, a proper human room although a little too small, lay peacefully between its four familiar walls. A collection of textile samples lay spread out on the table-Samsa was a travelling salesman-and above it there hung a picture that he had recently cut out of an illustrated magazine and housed in a nice, gilded frame. It showed a lady fitted out with a fur hat and fur scarf who sat upright, raising a heavy fur muff(暖手筒)that covered the whole of her lower arm towards the viewer.

Gregor then turned to look out the window at the dull weather. Drops of rain could be heard hitting the window, which made him feel quite sad. “How about if I sleep a little bit longer and forget all this nonsense,” he thought, but that was something he was unable to do because he was used to sleeping on his right, and in his present state couldn’t get into that position. However hard he threw himself onto his right, he always rolled back to where he was. He must have tried it a hundred times, shut his eyes so that he wouldn’t have to look at the floundering legs, and only stopped when he began to feel a mild, dull pain there that he had never felt before.

He thought, “What a heavy career it is that I’ve chosen! Travelling day in and day out. Doing business like this takes much more effort than doing your own business at home, and on top of that there's the curse of travelling, worries about making train connections, bad and irregular food, contact with different people all the time so that you can never get to know anyone or become friendly with them.” He felt a slight itch up on his belly; pushed himself slowly up on his back towards the headboard so that he could lift his head better; found where the itch was, and saw that it was covered with lots of little white spots which he didn’t know what to make of; and when he tried to feel the place with one of his legs he drew it quickly back because as soon as he touched it he was overcome by a cold tremble.

He slid back into his former position. “Getting up early all the time,” he thought, “it makes you stupid. You’ve got to get enough sleep. Other travelling salesmen live a life of luxury. For instance, whenever I go back to the guest house during the morning to copy out the contract, these gentlemen are always still sitting there eating their breakfasts. I ought to just try that with my boss; I’d get kicked out on the spot. But who knows, maybe that would be the best thing for me. If I didn’t have my parents to think about I’d have given in my notice a long time ago, I’d have gone up to the boss and told him just what I think, tell him everything I would, let him know just what I feel. He’d fall right off his desk! And it’s a funny sort of business to be sitting up there at your desk, talking down at your inferiors from up there, especially when you have to go right up close because the boss is hard of hearing. Well, there’s still some hope; once I’ve got the money together to pay off my parents’ debt to him-another five or six years I suppose-that’s definitely what I’ll do. That’s when I’ll make the big change. First of all though, I’ve got to get up, my train leaves at five.

1.According to the passage, Gregor initially believes his transformation is a ____.

A.curse B.disease C.nightmare D.fraud

2.The word “floundering” in paragraph most nearly means ____.

A.struggling B.painful C.pitiful D.trembling

3.The author most likely includes a description of Gregor’s itch in paragraph 4 to ____.

A.remind the reader that Gregor has already turned into an insect

B.stress the disconnection between Gregors’ thoughts and his actual situation

C.present important details about what Gregor’s new body looks like

D.show that Gregor’s thoughts are focused on the changes to his body

4.The passage most strongly suggests which of the following about Gregor’s attitude toward his profession?

A.He is angry. B.He is eager to please.

C.He is depressed. D.He is diligent.

5.What central idea does the excerpt(节选)communicate through Gregor’s experiences?

A.Imagination is a dangerous thing. B.People are fearful of change.

C.Dreams become our reality. D.Man is a slave to work.

6.The main rhetorical(修辞的)effect of the final sentence of the excerpt (“First of all though, I've got to get up, my train leaves at five”) is to ____.

A.provide a solution to the conflict Gregor faces

B.foretell the conflict between Gregor and his boss

C.illustrate Gregor’s flexibility and ability to move on

D.emphasize Gregor’s extreme sense of duty

 

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