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When is a media company not a media comp...

    When is a media company not a media company? When it’s on the Internet. YouTube and Facebook convey what their users read and watch, and sell advertising next to it. Edited content, financed by advertising? It sounds a lot like the model that dominated media for much of the 20th century. And yet these firms have long claimed to be mere "platforms”passively hosting content they say they are neither able nor willing to assess. It's true that they are not like traditional media companies. Much of their content is donated by their users; and algorithms (算) not editors, decide what is most worthy of attention. But they are getting more like them every day.

The anger over “fake news” has led Facebook to employ fact checkers, hire editorial staff to control the algorithms, crack down on the spread of junk and invest in tools to help out journalists.

So what kind of media companies are Facebook, YouTube and the rest? Not good ones. Their enormous power to inform, and the huge potential value of forming connections between people around the world, have in fair measure been wasted by prioritising attention-grabbing content regardless of its quality, truthfulness or seriousness, which has made the online content cheap and its tone rude.

The tech giants are now coming under increasing pressure to clean up their acts. Perhaps more exactly, the advertisers have begun to revolt (反抗):Google and Facebook now take nine out of every 10 new dollars spent on online advertising, although they have been accused of marking their own homework'", making unconvincing and unverifiable (无可考证的)claims about its effectiveness.

Meanwhile, the companies are avoiding responsibility for setting rules over their services. Excuses that the problem is too technically complex are not convincing: their engineers have proven skillful at cracking down on, say, copyright violation when it suits the firms. Nor does a firm position on free speech hold up: history is filled with examples of how a fair balance can be struck. Those have involved dialogue and democratic considerations that social media companies have thus iar mostly disdained (轻视).They should do so no longer. The firms have enjoyed the privileges and profits of media for long enough: it's time they picked up the responsibilities too.

1.What does the author think of YouTube and Facebook's claim in Paragraph 1?

A.It is unexpected. B.It is absurd.

C.It is practical. D.It is influential.

2.YouTube and Facebook aren't considered as good media companies mainly because of  .

A.their low quality content B.their prejudice against morality

C.their being a time-waster D.their lack of control of speech

3.According to the text, tech giants' advertising business      .

A.may not actually satisfy advertisers' needs

B.has invited users^ questioning of privacy issues

C.will be cut down to respond to public discontent

D.may not gain profit as ad spending keeps rising

4.In the last paragraph, the author suggests that new media companies should    .

A.improve their overall technology

B.abandon the democratic ideal of free speech

C.take responsibility for regulating copyright issues

D.act as a medium despite their Internet background

 

1.B 2.A 3.A 4.D 【解析】 这是一篇说明文。文章介绍了YouTube和Facebook传达用户阅读和观看的内容,并在旁边出售广告。这并不能真正满足广告商的需求,尽管他们有互联网背景,但还是要扮演媒体的角色。 1.推理判断题。根据第一段的Edited content, financed by advertising? It sounds a lot like the model that dominated media for much of the 20th century. 编辑内容,靠广告赚钱?这听起来很像20世纪主导媒体的模式。由此判断出,作者认为YouTube和Facebook的声明是荒谬可笑的。故选B。 2.细节理解题。根据第三段的Their enormous power to inform, and the huge potential value of forming connections between people around the world, have in fair measure been wasted by prioritising attention-grabbing content 一 regardless of its quality, truthfulness or seriousness, which has made the online content cheap and its tone rude.可知,他们巨大的信息能力,以及在世界各地人们之间建立联系的巨大潜在价值,在公平的尺度上被浪费了,因为他们把吸引眼球的内容放在了首位,而不管其质量、真实性或严肃性,这使得在线内容便宜,其语调粗鲁。YouTube和Facebook之所以不被认为是优秀的媒体公司,主要是因为它们的内容质量不高。故选A。 3.细节理解题。根据第四段的Perhaps more exactly, the advertisers have begun to revolt (反抗):Google and Facebook now take nine out of every 10 new dollars spent on online advertising, although they have been accused of marking their own homework'", making unconvincing and unverifiable (无可考证的)claims about its effectiveness.可知,广告商们已经开始法抗,即科技巨头的广告业务并不能真正的满足广告商的要求。故选A。 4.推理判断题。根据最后一段的The firms have enjoyed the privileges and profits of media for long enough: it's time they picked up the responsibilities too.可知,这些公司享受媒体特权和利润的时间已经够长了:现在是他们承担起责任的时候了。由此判断出作者认为尽管新媒体公司有互联网背景,但还是要扮演媒体的角色。故选D。
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    It looked to all the world like something that might have graced the cover of a 1950s comic book. On September 28th, on a warm Texas evening, Elon Musk, the boss of SpaceX, a rocketry firm, introduced his company's newest machine, Starship Mkl. It stands 50 metres tall and is made from shiny plates of stainless steel. Despite its name, it is not in fact an interstellar (恒星之间的) spacecraft. But it is a prototype (雏形)of an interplanetary one. Mr Musk hopes, one day, to use its successors to ferry passengers to the Moon or to Mars — or perhaps even, according to one piece of SpaceX concept art, all the way to Saturn (土星).

In the 17 years since its founding, SpaceX’s cheap, reusable machines have revolutionised the rocket business. The firm's ukra-low prices have seen it seized a dominant share of the commercial satellite-launching market. Along with Boeing, an American aerospace giant, SpaceX is responsible for ferrying supplies to the International Space Station, It may soon fly astronauts there as well. But all of this commercial success is merely a necessary first step in Mr Musk’ bigger plan, which is to make humanity into a "niultiplanetary species" by establishing colonies in the universe.

That is where the Starship comes in. The prototype on display in Texas is only one half of an enormous rocket stack designed with planetary colonisation in mind. When paired with a Falcon Super Heavy booster (助推火箭),which is also being developed, the result should be able of lifting around 150 tonnes into orbit. That would make it the most powerful rocket ever built, superior to the Saturn V, which sent astronauts to the Moon in the 1960s and 1970s. And unlike the Saturn V, whose three stages were abandoned to the sea or to space as their fuel was used up, the Starship and its booster will be reusable which should keep costs down.

It is a bold plan. Mr Musk's shorter-term plans are bold too. Besides designing a new spaceship and booster, SpaceX engineers are busy working on a new. more efficient engine to power them. Called Raptor, it is designed to bum super-cold methane rather than the kerosene that fuels the company's current Merlin engines. The Starship will sport six Raptor engines. But each Super Heavy booster will need somewhere between 24 and 37. The result will be a repairman's nightmare.

Mr Musk has said, perhaps optimistically, that a Starship prototype might be ready for a test flight all the way to orbit (although without its booster stage) within six months. That would be of a piece with its crazy development schedule. The traditional rocket-building industry is used to generous government contracts that are about job creation as much as rocket creation. However, SpaceX has adopted a different approach, closer to the rapid-fire development practices of the software industry.

The Starship prototype, for instance, was put together in a matter of months. It was built out in the open, rather than in a carefully controlled factory environment. The firm has two teams competing against each other to produce the best design,

1.What is the passage mainly about?

A.Starship Mkl VS Satum V

B.Development of space travel

C.A promising company in the rocket business

D.Starship Mk 1, a new kind of rocket in a sense

2.Which of the following statements is NOT true according to the passage?

A.Starship Mkl was designed to beat Boeing and dominate the market.

B.SpaceX aims to realize interplanetary travel and set up space colonies.

C.SpaceX is not dependent on the government's contracts to expand its business.

D.Starship Mkl beats Satum V in that it is recyclable, cost-saving and more powerful.

3.What does the underlined sentence in Paragraph 4 probably mean?

A.Repairmen hate working with a powerful rocket.

B.The special fuel is in great demand and not always available.

C.Ifs no easy job to equip the rocket with the engines needed.

D.Too many engines may bring about great trouble once going wrong.

 

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Growing Green Thumbs

Callie’s Kids by Calloway Nursery

Denton, 940/591-8865;

Flower Mound, 972/691-2650;

Lewisville, 972/315-3133.

www. mytexasgarden. com

LEARN: Kids ages 5-12 can explore and plant in the Calloway gardens with a parent/ caregiver^ supervision at 9:30 am on the first or third Wednesdays from June to August. A garden expert will share tips and advice for the best gardening practices during the 45-minute session (beginning on June 2). Preregistration online is required.

COST: Free

Denton Children's Community Garden

2200 Bowling Green Ave., Denton, 940/349-2883.

www.dcmga.com

LEARN: Join the weekend work at the community garden, where caregivers, parents and master gardeners help children of all ages plant new vegetables, water the plants, harvest from the gardens and more. The instructors also lead games about nutrition, good and bad insects and more. 10 am-5 pm on Saturdays.

COST: Free

Coppell Community Gardens

255 Parkway Blvd., Coppell.

www.copp11communitygarden.org

LEARN: Kids of all ages (with a parent? caregiver) can volunteer at either the Helping Hands Garden (255 Parkway Blvd.) or Ground Delivery Garden (450 S. Denton Tap Road). Children will have the opportunity to ill ()the ground, plant vegetables, harvest from the garden and more. Master gardeners are available on site; all harvested foods are either sold at the community's farmers5 market or donated to the area food bank. Work begins every Saturday at about 9am.

COST: Free

1.If a child wants to plant in the Calloway gardens, he / she  ,

A.must be under fourteen years old

B.can visit www.dcmga.com for more information

C.should work there every Wednesday morning,

D.needs to register online before going there

2.What do Denton Children's Community Garden and Coppell Community Gardens have in common?

A.Both hold activities on Saturdays.

B.Both offer students games about farming.

C.Both donate their harvest to a food bank.

D.Both have an age limit for children.

 

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    A funny story happened last week in Brazil. After delivering a program there my wife and I were catching the plane back to our home in Portugal. We entered the_______. passed security and reached the boarding zone... and then discovered that flight had been_______.

I_______  the airline and they told us that the only flight back would be today, four days after the _______flight. I felt my stomach tightening, my hands sweating, and my thoughts _______about our cats, all the professional commitments I had already _______ in Portugal, etc.

I decided to take a___________ and as we were speaking with a security officer to get more _______, I decided, instead of _______, to act with__________ and to ask about his____________.

The security officer's name was Raul, he wasn't__________ his country and this ________and his dream was to become a radio sports anchor, moving to another country. He told us those things in a humorous way__________ guiding us back for several minutes to the check-in desk of the airport. We__________ together, and in the end, I  wished him well, and to have strength and luck, etc.

When the security officer left us at our airline desk where a lady was ________ — the flight cancellation complaint, our eyes were shining, and our spirits were________Maybe that was the trigger that allowed us to have __________for the lady at the desk and talk nicely to her, while all the other customers were complaining and screaming; and maybe that was also the trigger that allowed us to get a special ________ back home,________the big majority of customers stayed in Brazil.

1.A.station B.airport C.harbor D.border

2.A.changed B.missed C.booked D.cancelled

3.A.called B.announced C.requested D.checked

4.A.original B.final C.return D.delayed

5.A.flowing B.rushing C.jogging D.floating

6.A.delivered B.transferred C.scheduled D.performed

7.A.breath B.turn C.look D.seat

8.A.permission B.knowledge C.confirmation D.information

9.A.questioning B.panicking C.managing D.struggling

10.A.dignity B.confidence C.kindness D.determination

11.A.holiday B.belief C.story D.trouble

12.A.curious about B.happy with C.Sorry for D.tired of

13.A.house B.friends C.job D.families

14.A.if B.since C.though D.while

15.A.laughed B.searched C.played D.left

16.A.taking care of B.making use of C.going in for D.getting rid of

17.A.broken B.displayed C.lifted D.developed

18.A.affection B.enthusiasm C.suspicion D.sympathy

19.A.present B.connection C.surprise D.experience

20.A.unless B.although C.whereas D.until

 

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— Many thanks for your selfless help.

—_________________

A.You don’t  say B.Never mind C.Think nothing of it D.You're too polite

 

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Judging from what he said, he must have witnessed the incident last week, ______?

A.hasn't he B.didn't he C.mustn't he D.wasn't he

 

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