Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds _______and achievable. But, _______, words of wisdom are soon forgotten. Once companies have attracted customers they often _______ the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become _______. They forget what they regard as the boring side of business—_______ that the customer remains a customer.
_______ to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 percent of its customers every year. In constantly changing _______, this is not surprising. What is surprising is the fact that few companies have any _______ how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the _______implications. Cutting down the number of customers a company loses can make a big ________ in its performance. Research in the US found that a five percent decrease in the number of defecting (流失的) customers led to ________ increases of between 25 and 85 percent.
In the US, Domino’s Pizza estimates that a ________customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and ________ never returns, is losing the company thousands of dollars in ________ profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer ________ is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to ________ them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a ________ relationship between retaining customers and making profits. ________ customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price ________, and may provide free word-of-mouth advertising. Retaining customers also makes it ________ for competitors to enter a market or increase their share of a market.
1.A.simple B.difficult C.tough D.complicated
2.A.in particular B.in reality C.at least D.first of all
3.A.emphasize B.doubt C.overlook D.believe
4.A.carried away B.carried back C.carried on D.carried through
5.A.denying B.ensuring C.arguing D.proving
6.A.Moving B.Hoping C.Starting D.Failing
7.A.markets B.tastes C.prices D.expenses
8.A.thought B.idea C.opinion D.view
9.A.culture B.social C.financial D.economical
10.A.promise B.plan C.mistake D.difference
11.A.cost B.opportunity C.profit D.budget
12.A.usual B.ordinary C.common D.regular
13.A.as a result B.on the whole C.in conclusion D.on the contrary
14.A.huge B.potential C.extra D.reasonable
15.A.beliefs B.loyalty C.habits D.interest
16.A.altering B.understanding C.keeping D.attracting
17.A.close B.distant C.deep D.shallow
18.A.Assumed B.Respected C.Established D.Unexpected
19.A.agreeable B.flexible C.friendly D.sensitive
20.A.unfair B.difficult C.essential D.convenient
Along with the fun and festive winter holidays comes the long break from school — and the challenge of keeping kids happy and engaged with all that unstructured time. Apart from the special holiday events, kids could use a few other diversions, and parents could, too! 1..
1. Revisit old family games
Pick a few nights over winter break to let each family member pick an old favorite game that everyone can play together. Even if it’s a childhood game everyone thinks they’ve outgrown, the whole family will have fun just being silly and sharing memories together. 2..
2. Avoid cabin fever
Even when the temperatures plummet and the days are short, it can boost everyone’s spirits to get outside for a little while.
Bundle up and take a walk in the snow together. Look for holiday decorations on neighborhood houses, or bring neighbors homemade cookies.
3.
Plan a skating or sledding expedition.
3. 4.
If your kids love The Elf on the Shelf, you’re in luck — IHOP(R) partnered with The Elf on the Shelf(R) to create a magical limited-time menu, available now through January 1, 2020. On the way back to the North Pole, a few adventurous Scout Elves snuck into the IHOP kitchen to whip up special, elvish treats using signature ingredients and a little bit of elf magic. Enjoy your special treat or meal before or after you go sledding or skating for a perfect winter celebration with the family.
4. Enjoy a holiday lights tour
Some areas provide organized tours that you’ll need to purchase tickets for ahead of time, 5. For a more casual, impromptu lights tour with the family, check out your neighborhood online group or ask friends on social media for local neighborhoods that really go all out. Then you can just pile the kids in the car for a drive to enjoy holiday lights at your own pace.
A.Clear off a large table and gather a bunch of art and craft supplies for a major creativity marathon.
B.Pop some popcorn or whip up hot chocolate to enjoy while you play your kids’ -and your- favorite games.
C.Throw a few snowballs around or join forces to make a snowman.
D.Here are some ideas for you and your family to enjoy time off from school and hanging out together.
E.With a little creativity, you can find plenty of special ways to enjoy winter break together.
F.Celebrate a fun holiday meal together
G.and you may even get to enjoy viewing festive holiday lights from the back of a limousine.
PARIS -- Students from the Chinese mainland scored the highest level in reading, science, and mathematics in the latest PISA global education test hosted by the Organization for Economic Cooperation and Development (OECD), results released on Tuesday showed. They are followed by students from Singapore and China's two special administrative regions -- Macao and Hong Kong. The top OECD countries were Estonia, Canada, Finland, and Ireland.
The OECD's PISA 2018 tested around 600,000 15-year-old students in 79 countries and economies on reading, science, and mathematics. The main focus was on reading, with most students doing the test on computers. Students from Beijing, Shanghai, provinces of Jiangsu and Zhejiang, represented the Chinese mainland in this test. In reading, they scored significantly higher than their peers from other countries.
"Most countries, particularly in the developed world, have seen little improvement in their performances over the past decade, even though spending on schooling increased by 15 percent over the same period," said the OECD when releasing the results. "One in four students in OECD countries are unable to complete even the most basic reading tasks, meaning they are likely to struggle to find their way through life in an increasingly volatile, digital world," it added.
In science and math, around one in four students in OECD countries, on average, do not attain the basic level of science (22 percent) or math (24 percent). That means they cannot, for example, convert a price into a different currency. About one in six students (16.5 percent) in China's Beijing, Shanghai, Jiangsu and Zhejiang, and one in seven in Singapore (13.8 percent), perform at the highest level in math, compared to only 2.4 percent in OECD countries.
As to equity in education, students performed better than the OECD average in 11 countries and economies, including Australia, Canada, Denmark, Estonia, Finland, Japan, South Korea, Norway, and the United Kingdom, while the relationship between reading performance and socio-economic status was weakest. "This means that these countries have the most equitable systems where students can flourish, regardless of their background," said the OECD.
The test found that girls significantly outperformed boys in reading on average across OECD countries, by the equivalent of nearly a year of schooling.
1.What can be inferred from para.3-4?
A.Most of the OECD countries show little improvement in the test.
B.Students in OECD countries have difficulty in the increasingly volatile, digital world.
C.Students in OECD countries do not attain the basic level of reading.
D.Singapore students perform at the highest level in math.
2.What does the word “convert” in para.4 refer to?
A.identify B.transform
C.confirm D.exclaim
3.What is the main idea of the passage?
A.A test was carried out to find the smartest student.
B.The performance that the students showed in math in the test is worrying.
C.There is an urgent need to improve the equity in education.
D.Students from China did a good job in the PISA global educational test.
The World Heritage application of the ancient Tea Horse Road, jointly carried out by China, Mongolia and Russia, will serve as an example for international cooperation, according to Sergey Kalashnikov, chairman of Russia International Cooperation Association.
The cooperation among China, Mongolia and Russia on this application process will not only promote the cultural and economic development of the countries, provinces, cities and counties along the ancient Tea Horse Road but also provide new perspectives for international cooperation on culture, technology and trade, Sergey said.
Sergey made the remarks at a forum on the application process which was held in the city of Wuyishan in East China's Fujian province on Sunday. Attendees of the forum include scholars from China, Mongolia and Russia, as well as representatives from cities along the road.
The ancient Tea Horse Road, which dates back to the 17th century, was a network of ancient trade routes that came into being after the Silk Road. Starting from the Wuyi Mountain, it passed through Chinese provinces including Jiangxi, Hunan, Hubei, Henan, Hebei and Shanxi and Inner Mongolia autonomous region, and extended to Mongolia and Russia, stretching about 13,000 km and boosting the development of more than 200 cities along the way.
The heritage along the ancient Tea Horse Road includes ancient tea gardens, tea-making techniques, ports and intangible cultural heritage. The ancient Tea Horse Road was inscribed on the "World Heritage Tentative List in China" in March 2019.
1.The cooperation on the application will bring the following benefits EXCEPT:
A.Presenting the cultural development.
B.Promoting the economic development.
C.Developing new perspectives for international cooperation.
D.Providing new platform to strengthen friendship among the countries.
2.Which of the following statement is true?
A.The Silk Road can date back to the 17th century.
B.Wuyishan is where the Tea Horse Road started
C.The Tea Horse Road came into being before the Silk Road
D.There are about 200cities along the Tea Horse Road
3.What is the best title for the passage?
A.The Tea Horse Road.
B.The silk Road.
C.A successful cooperation.
D.The World Heritage application.
In July, 2018, my mom asked me to accompany her to her 2019 school reunion in Malaysia. “I’d prefer to travel with you due to my bad eyes,” she said. “What do you think?” I was busy, but figured 2019 was ages away. “Sure!” I said, and forgot all about it.
Then, in June, my mom reminded me of my promise, but I’d totally forgotten about it by then. Did I have the time? Did I have the money? Did I have the will?
I’d walk into a fire for my mom, but we’re very different travelers. I usually travel alone with a backpack, whereas mom never travels alone, and takes so many carry-on bags that she looks like a Christmas tree. There was also the boredom. Mom’s childhood town is lovely, but we saw everything there years ago.
“Are you sure you need me to come with you?” I asked over the phone. Silence. Then Mom screamed at me not to worry about it and she wasn’t going any more. I screamed at her not to be silly; she screamed “Fine”; I screamed “Fine”. Then I felt bad and booked our flights and hotel immediately.
At first, it was fine. We drove past the apartment where she grew up, ate great food, then met her friends for yum cha (早茶). After a few days of this, however, I was bored. I’d grown tired of hearing the non-stop gossip about people I didn’t know. On the night of the reunion, I convinced mom to go by herself.
While she was out, I swam, caught up with work, and stared at the ceiling. When she came back, I was in a good mood. She was in an even better one, telling me about the reunion in ways that made me cry with laughter. All we’d needed was time apart.
The next day, as we shopped together, my mom laughed loudly as she pointed at a perfume (香水) bottle with the name “Si” on it – Si means faeces (粪便) in Cantonese. Mom put some of the perfume on, as we both cried with laughter.
She’ll never be the most well-matched person for me to travel with, but covered in Si, she reminded me that she’s definitely the funniest.
1.When the author’s mother first asked him to travel with her, he ______.
A.was so busy that he forgot to reply
B.agreed to the plan immediately
C.was worried that he wouldn’t have money
D.advised his mother not to go because of her bad eyes
2.During the first days of their journey, the author ______.
A.met his friends for yum cha happily
B.had several quarrels with his mother
C.was a good companion to his mother
D.regretted traveling together with his mother
3.What happened when the author and his mother separated for some time?
A.The author was happy but his mother was upset.
B.The author was bored but his mother enjoyed the reunion.
C.Both of them enjoyed the time apart.
D.They both decided to travel apart later on.
4.What is the key message the author intends to convey with this article?
A.It is boring to travel with parents.
B.It is important to make plans before traveling.
C.It is difficult to communicate with parents due to the generation gap.
D.It is possible to be happy with who you’re traveling with even if you’re different.
假定你是李华，你的英国朋友Tony是个电影迷，很喜欢中国古代民间故事，请你写一封邮件件他推荐原定于3月27日全球上映的迪士尼英文电影(花木兰} (Mulan), 简单介绍花木兰的故事和精神，并请他关注上映时间。
注意: 1. 词数100左右:
2可适当增加细节，以使行文连贯。
参考词汇: heroine 女英雄
Dear Tony,
How's everything going?
__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours,
Li Hua
