What consumers expect when they see a food makes the palate（额）taste certain flavors. The strong associations between color and flavor are well established in the scientific community. Research on the subject dates back to the 1970s. For example, consumers expect yellow foods to be sour and black foods to be bitter.
Branding, packaging and color quality of the product itself play a big part in creating and maintaining expectations. Food brands have long understood this and worked to establish standards. Federal regulations grade the color of orange juice. Businesses provide color- matching services for companies to select the right color for a particular product. In some cases, color can overpower other senses and convince people they taste flavors that aren't there.
The Penn State researchers set out to confirm long-standing research into the relationship between color and taste. And they found what consumers see when they eat matters as much as—if not more than—what they taste, and the links could be more flexible than many thought in some cases.
"This might have potential impacts in the food industry if a company were to launch a new flavoured product with a color. Some consumers might not learn or accept a new color and flavor pairing（配对）as well as others Penn State Food Science doctoral candidate Molly J. Higgins said in a written statement.
Although it may be possible to completely change food colors, it may not be advisable. According to this study, 40% of consumers would be left behind, stuck on familiar patterns. That's a big risk for food brands to take. Consumers tend to want to know what they're in for when they select a product—and color is a big part of that. While it's interesting that consumer expectations of colors could change, the risk of unexpected colors is high for any company.
Many food brands rely on visual expectations to pull customers into unfamiliar products. A hamburger that copies the appearance and color of a beef patty （小馅饼）will cause a different reaction than a green-colored veggie（素食者）--dense alternative. But while today's consumers have expectations of flavors of items with different colors, they also have expectations that natural materials are used. While these materials are often preferable, they present a challenge. General Mills changed artificial dyes （染料）to natural ones in Trix cereal. Consumer anger followed. Many found the earthier tones depressing, despite no change in flavor. Chemicals and all, they wanted the original back. The company eventually switched back, choosing to treat color as being more important than other things.
1.Which of the following is NOT mentioned as for creating and maintaining expectations for products?
A.Color quality. B.Branding.
C.Packaging. D.Shape.
2.What do Molly J. Higgins' words suggest in Para. 4?
A.An expected food color attracts consumers more.
B.Most people choose foods based on their colors.
C.Companies should release new products regularly.
D.Not all consumers welcome a new color-taste pairing.
3.Why is General Mills mentioned in the last paragraph?
A.To stress the challenges facing food companies.
B.To stress the difficulty in using natural materials.
C.To stress the importance of color in food selection.
D.To stress the difference between color and taste.
4.What can be the theme of the text?
A.Why do foods have different colors?
B.How deep are color-taste associations?
C.What factors affect the flavors of food?
D.Do different colors mean different responses?
Walmart China has named Zhu Xiaojing Christina as president and CEO, effective May 8, its first female head in China. Current CEO Wern-Yuen Tan will leave the company after three years to return home to his family in Singapore. Zhu joins Walmart from Fonterra China, where she most recently served as president. The new appointment signals the US retailer's direction to be more digitalized and innovative in China's competitive retail（零售的）market.
"At a time of incredible disruption（扰乱）in retail landscape across China, it's vital to have a digital savvy, innovative leader to continue the remarkable work Yuen has done over the past few years heading up our business in China,” said Dirk Van den Berghe, Walmart's EVP, Global Sourcing and Regional CEO-Asia.
"Christina's impact on Fonterra's overall business —improving its brands and products as top sellers in many categories through digitization and constant innovation ——cannot be understated."
Before joining Fonterra in 2011, Zhu held various leadership roles in multinational companies such as Honeywell and McKinsey & Co.
Tan, who will leave the company on June 15, joined Walmart China in 2017. During his three years with Walmart China, Tan oversaw an expansion in formats and services across Walmart and Sam's Club China. Recently, Tan played a good role in Walmart China's response to the recent COVID-19 crisis.
Van den Berghe said： "From the moment we first learned of the novel coronavirus（冠状 病毒）threat, Yuen poured himself into the response effort, first ensuring the health and safety of our staff, then working with government officials to keep our retail units open so that customers could access essential goods and services. ” As our business in China found its way forward, Yuen went even further, compiling learning and best practices to share with the US business and across our international markets. The speed and effectiveness of Walmart's global response to the pandemic is a credit to Yuen's leadership.
Walmart said it was planning to open more than 500 new stores and depots （smaller warehouses） in China during the next five to seven years and improving 200 existing stores in three years.
1.What does the underlined word "savvy" mean in Para. 2?
A.Practical knowledge or understanding of sth.
B.A statement in which sb admits that sth is true.
C.The part of a person's character that consists of feelings
D.Something that you do or say to show a particular intention.
2.Which company did Zhu Xiaojing Christina work in before getting the new promotion?
A.Sam's Clubs China. B.Fonterra.
C.Honeywell. D.McKinsey & Co.
3.What does Van den Berghe mainly want to express in Para. 6?
A.Yuen s contribution to working to keep the retail units open.
B.Yuen s contribution to Walmart's global response to the pandemic.
C.Yuen s contribution to ensuring the health and safety of the staff.
D.Yuen s contribution to customers' accessing essential goods and services.
4.What can be the best title for the news report?
A.Walmart's direction to be more digitalized in China
B.Current CEO Wern-Yuen Tan will leave Walmart
C.Walmart expects to be more competitive in China's retail market
D.Walmart creates history by appointing female as China head
It was the Olympic final day earlier this month, but this was an Olympics with a difference. Over the last five months, local and regional competitions have been held across Kenya for Maasai men of "warrior" age as part of the Maasai Olympics 2018. December 15 marked the final round with crowds gathering in Kimana, near the Amboseli National Park, about 200 km south of Narobi. Cash prizes and medals are in store for the winning individuals and communities.
International Charity Born Free Foundation is a main sponsor of the event which has been held every two years since 2012 to offer Maasai and warriors an alternative to(作为......
的替代)killing lions as part of their traditional ceremony. It was the idea of the Wildlife Charity Big Life Foundation and eight Maasai elders who wanted to "stop lion hunting by our warriors once and for all, making it a cultural taboo(禁忌)”.
"As soon as we understood the idea for the Maasai Olympics, we were attracted by the excitement, and inspired by the complete sense of this great plan," said Born Free Foundation's CEO Howard Jones. "As human populations grow and our wants seem to increase, with little sympathy for those other species with whom we share the planet, the pressing needed for coexistence is urgent. And examples of how this may be achieved are few and far between."
"About 2,000 lions remain in Kenya, and Born Free works to monitor the population, ease human-wildlife conflict and promote coexistence. "added Jones. “The Maasai live and work alongside lions and other wildlife, so they play a key role in their protection and conservation. However, the Maasai also have a 500-year-old tradition of hunting lions when men reach warrior age."
The Maasai Olympics were developed to encourage young men to compete in an organized sports competition based on their traditional warrior skills. They compete in six events (5,000 m, 800m, 200m, high jump, etc.) and there are also two events (1,500m and 100m) for women. As well as the competitive element, the event also aims to educate local people about conserving lions and other wildlife, and the importance of human-wildlife coexistence and tolerance.
1.What do we know about the Maasai Olympics according to the text?
A.They are only accessible to men.
B.They had been held four times by 2018.
C.They are held in the Amboseli National Park.
D.They honour winners with the title of hero.
2.What can we learn about the Maasai Olympics traditional ceremony?
A.It is primitive and unacceptable.
B.It is a proof of their being sympathetic.
C.It is the result of human-wildlife conflict.
D.It is highly regarded by Born Free Foundation.
3.Which of the following might NOT be the aim of Born Free Foundation?
A.To change the lifestyle of lions in Kenya.
B.To ease human-wildlife conflict in Kenya.
C.To monitor the population of lions in Kenya.
D.To promote coexistence of humans and lions in Kenya.
4.What does Howard Jones try to express in Para. 4?
A.Humans and wildlife cannot benefit each other.
B.The Maasai should not interfere with wildlife.
C.Humans should live in harmony with wildlife.
D.The Masssai should not give up their old tradition.
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1.What is one of the reasons why parents in Tampa, Florida think highly of EYS?
A.Their coaches are all experienced.
B.Their Dance Studio is well equipped.
C.Their dance classes are enjoyable and safe.
D.Their Dance Studio is large and comfortable.
2.What do we know about the dance classes?
A.They are offered at reduced prices now.
B.They are clearly targeted at beginners.
C.They are available for seven hours daily.
D.They are designed to keep kids stay focused.
3.What type of writing is this passage?
A.An activity review.
B.An exhibition guide.
C.A course description.
D.An admission advertisement.
假定你是李华，在英国学习,打算向校报建议增设中国文化栏目，请根据以下要点给主编Mr Black写一封信。要点：1.自我介绍 2.开设栏目的原因。
参考词汇：栏目column
注意：1. 词数100左右；
2. 可以适当增加细节，以使行文连贯。
Dear Mr. Black ,
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours,
Li Hua
假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号（∧），并在其下面写出该加的词。
删除：把多余的词用斜线（）划掉。
修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：1. 每处错误及其修改均仅限一词；
2. 只允许修改10处，多者（从第11处起）不计分。
In the young generation, their lifestyle is different from old people. They like to stay up and join in many night activity, so he wake up very late. The new expression of brunch fits them so much, that means they have a meal combining breakfast and lunch. But their health was under threat. Some young people's stomachs hurt but can't digest food well. In order to keep healthy, we need to do some exercise and eat food regular. What's more, a balance diet is very important. As the saying goes, apple a day keeps the doctor away. A healthy lifestyle can make us to live happily.
