The notion of building brand personality is promoted by Starbucks as a part of company culture to embed meaning in their products and thus attract more customers.
Starbucks literally changed the definition of “a good cup of coffee”. For Starbucks, the brand had three elements: coffee, ________ and stores. Strict control over the quality and processing of the beans ________ that the coffee would be of the highest possible quality. Outstanding store personnel were employed and trained in coffee knowledge and ________ service. Store design, atmosphere and aroma (浓香) all ________ the “Starbucks Experience”.
Almost all Starbucks stores were corporately owned and controlled. Starbucks prided itself on the “Starbucks Experience”, ________ coffee to provide a unique experience for its customers.
_____ those traditional coffee houses providing you with the grab-and-go service, Starbucks provides you with more than coffee. You get great people, first-rate music, a comfortable and upbeat meeting place, and ________ advice on brewing excellent coffee at home. At home you’re part of a family. At work you’re part of a company. And somewhere in between is a place where you can sit back and be yourself. That’s what a Starbucks store has been ________ to creating for its customers — a kind of “third place” where they can ________, reflect, read, chat or listen.
The green Starbucks logo is a mermaid that looks like the end of the double image of the sea. It was designed by Terry Heckler, who got the ________ from the wooden statue of the sea. Mermaid logo also ________ original and modern meanings: her face is very simple, but with modern abstract forms of packaging; the middle is black and white, the only color on the outside surrounded by a circle.
Starbucks makes the typical American culture gradually broken down into elements of ______: the visual warmth, hearing the way, smelling the aroma of coffee and so on. Just think, through the huge glass windows, watching the crowded streets, ________ sipping a coffee flavor, which is in line with the “Yapi”, the feeling of experience in the ________ life.
But the ________ of Starbucks is not about the coffee, although it’s great coffee. Coffee is only a carrier. Coffee consumption, to a great extent, is an emotional and cultural level of consumption.
1.A.people B.managers C.customers D.clients
2.A.assured B.promised C.ensured D.predicted
3.A.emergency B.environment C.employment D.customer
4.A.consisted of B.benefited from C.contributed to D.headed for
5.A.going beyond B.coming across C.making up D.depending on
6.A.With regard to B.In addition to C.Compared with D.In terms of
7.A.general B.reasonable C.legal D.fascinating
8.A.committed B.alerted C.subjected D.required
9.A.negotiate B.perform C.conceal D.escape
10.A.imagination B.inspiration C.patent D.philosophy
11.A.creates B.cultivates C.credits D.conveys
12.A.brand B.logo C.possession D.experience
13.A.greedily B.gently C.persistently D.indifferently
14.A.busy B.easy C.miserable D.energetic
15.A.product B.vision C.essence D.importance
Criticism (批评) is harmful to healthy relationships. It’s okay to express disappointment if someone is behaving in a way that hurts you. 1. The following are some ways to catch criticism before it begins.
2. Before you criticize, pause and consider whether you really need to say anything at all. If someone did something to get on your nerves, would you really need to point it out? Sometimes, it’s best to let small rudeness go Take a few deep breaths and leave the room instead of criticizing.
Be realistic. Critical people often have very high expectations of those around them. Your tendency to criticize may come from expecting too much from others. Sometimes you may find yourself consistently annoyed or disappointed with others. 3.
Separate the individual from their actions. Critical people often focus on the negative aspects of a situation or a person, failing to see good qualities alongside negative ones. If you find yourself making assumptions about a person’s character, stop yourself. 4. We all behave poorly sometimes, but a single action is not a reflection of character.
Focus on positives. Oftentimes, being critical results from how you’re choosing to see a situation. 5. However, the vast majority of people have good qualities that outweigh the bad ones. Try to focus on a person’s positive qualities over their negative ones.
A.Never criticize others.
B.Think before you speak.
C.Everyone has drawbacks and imperfections.
D.It may be a good idea to adjust your expectations.
E.We should focus on other people’s disappointing actions.
F.Try to separate a disappointing action from the person doing the action.
G.Being overly critical, however, can cause tension in a relationship over time.
We've all spent time in a hospital, whether through medical issues of our own or those of a loved one. And while we're used to seeing the doctors hurry in and out of the room, displaying varying degrees of attention, it's the constant and reliable presence of the nursing staff and their professionalism that gives the most confidence and relief to those in the room.
So, while doctors and surgeons tend to get most spotlight, nurses are really at the forefront of patient care. They are often called upon to make important, life-saving decisions multiple times a day and work closely with doctors to analyze records and test results to advise on treatment. It's the nurses that are frequently responsible for identifying a condition and matching the right specialist doctor to a patient, and it's the nurses that are often the first on the scene to treat people in an emergency.
A career in Nursing brings job security, a good wage, career mobility, and chance to decide your own career path. You can work part or full time according to your preference. You can be flexible on work location and specialism. If a particular area interests you, you can explore that as there will always be the need for quality nurses across the medical spectrum(医学光谱)with a passion for their work. Jobs in the field are in high demand, with significant opportunities to learn, grow and reach senior leadership positions. However, if you want to undertake a career in Nursing, a good education is compulsory.
The University of Texas at El Paso School of Nursing offers high quality and affordable undergraduate and graduate programs reinforced by talented faculty(全体教师), strong clinical partnerships and advanced simulation(模拟)technology. Students do gain much real experience before working in a hospital. Adelphi's College of Nursing and Public Health provides students with a top-rated, comprehensive education grounded in practice, theory and creativity. They are devoted to transforming students' lives through small classes with world-class faculty, hands-on learning and creative ways to support academic and career success. The Wayne State University College of Nursing, attaching special importance to first-hand experience, is dedicated to providing the highest quality education to a diverse population of graduate students. Graduates from the college are prepared to be nurse leaders in research, education and practice.
1.What can comfort patients most in the hospital?
A.Spending less time there.
B.Receiving concrete care from nurses.
C.Drawing little attention there.
D.Getting timely information from doctors.
2.What is the second paragraph mainly about?
A.The content of different positions.
B.The process of patient care.
C.The importance of nursing work.
D.The contribution of doctors.
3.Which of the following can best describe the nurse professional?
A.Low-paid and secure.
B.Promising and significant.
C.Flexible and tiresome.
D.Demanding and dangerous.
4.What do colleges in the last paragraph have in common?
A.They charge high learning fees.
B.They offer small-class teaching.
C.They require basic nursing education.
D.They provide hands-on learning.
Researchers have found, for the first time plants letting out sounds when they are stressed. According to a study a team of scientists recorded tomato and tobacco (烟草) plants producing sound frequencies which humans cannot hear in stressful situations—such as when they experienced a lack of water or their stems (茎) were cut.
Previous research has shown that plants respond to stress by producing several visual and chemical signals. For example, stressed plants may differ in color and shape compared to unstressed plants. Meanwhile, some are also known to let out things in response to drought (干旱) or being eaten.
The latest study, meanwhile, is the first to identify plants making sounds which can be detected over a distance. The team detected the tomato plants made 35 sounds an hour on average when they were exposed to drought conditions, while the tobacco plants produced 11. When the stems of the plants were cut, the tomato plants made 25 sounds an hour on average and the tobacco plants produced 15. As a comparison, unstressed plants made less than one sound per hour on average, according to the study.
The team say that while they only tested tomato and tobacco, it’s possible that other plants could also produce sounds, adding that the latest findings could have an influence on agriculture. “Plant sound production could offer a new way for monitoring crops water state—a question of key importance in agriculture”, the authors wrote in the study more precise irrigation can save up to 50 percent of the water cost and increase the production.
“In times when more and more areas are exposed to drought due to climate change, while human population and consumption keep increasing, effective water use becomes even more important for food security”, they said “Our results, showing the ability to distinguish between drought-stressed and control plants on the basis of plant sounds, open a new direction in the field of precision agriculture.”
1.Which of the following best describes plants’ response to stress in the study?
A.Sing. B.Laugh.
C.Cry. D.Sigh.
2.What can we know from the first 3 paragraphs?
A.Humans can hear the sound produced by plants.
B.Stressed and unstressed plants look the same.
C.Plants in stressful situations make the fewest sounds.
D.Stressed tomato plants make more sounds than tobacco.
3.How can the study help agriculture?
A.Lower the cost. B.Better the quality.
C.Monitor climate change. D.Control the pests.
4.In which section of a newspaper may this text appear?
A.Science. B.Health.
C.Education. D.Culture.
In 2000, a tiny goose was left behind by his parents in our driveway. He was too young to fly and join the adults. So, we had to bring him onto our back porch to ensure his safety. A week later, the young goose had clearly decided we were his new family. We called the little guy Peeper.
A year passed and we were accustomed to the life of taking care of him. Peeper slept on our back porch each night. My dad would spray off all the goose’s droppings daily. Part of this ritual(例行的事)included dad throwing Peeper up into the air so he could fly a loop around the house, coming back again once the porch was clean. One evening, my dad threw him up again, but this time, Peeper just flew off and never back again. Twenty years passed, and Peeper became a fond memory for my family.
Geese live to be around 25 years old, are very loyal, and never forget their first home. Even so, it came as a total shock to me when, in 2019, an aging adult goose made his way back to my family home. At first, I assumed it was just another goose. And yet, something about the lone male seemed oddly familiar to me.
After two weeks of the goose coming back repeatedly, it became clear to me that this wasn't a random goose. He did all of the same things Peeper used to, like trying to come in through the front door and sleeping in our enclosed pool area. In addition to looking like Peeper's old ways, this goose also responded to the name Peeper. Much to my amazement, my old best friend had returned, 20 years later.
This experience has been as meaningful to me as anything in my life. I hope that my children, someday, have the opportunity to connect with nature and a wild being in this same way. People long for connection with the natural world. Through Peeper, I have learned so much about myself and about the nature of love.
1.What did the author's family do to the little goose?
A.He taught him some tricks.
B.They restricted his flight.
C.He tried to drive him away.
D.They took good care of him.
2.What do we know about geese from this text?
A.They depend on human very much.
B.They always remember the first home.
C.They know how to repay human beings.
D.They are good at flying long distances.
3.What does the author think of the reunion with the goose?
A.It is controversial. B.It is quite natural.
C.It is of significance. D.It is accidental.
4.What can be a suitable title for this text?
A.The Reunion of a Family and a Goose
B.A Goose with a Great Memory
C.A Goose Will Eventually Fly Away
D.The Desire to Get on Well with Animals
This is What a REAL Silver Dollar Looks Like
If you trust in the yen, the euro,
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You read the headlines.You know that troubled economic times have put global currency on a rollercoaster(过山车) ride.But millions have found a smarter way to build longterm value with highgrade collectable silver.And right now, those people are lining up to secure some of the last 2012 U．S.Mint Silver Eagles, America's Newest Silver Eagle Dollars. Today, you can graduate to the front of that line.Buy now and you can own these brilliant uncirculated Silver Dollars for only $38.95!
You Can't Afford to Lose
Why are we releasing(发行) this silver dollar for such a remarkable price? Because we want to introduce you to what hundreds of thousands of smart collectors and satisfied customers have known since 1984—New York Mint is the place to find the world's finest highgrade coins.That's why we're offering you this Brilliant Uncirculated 2012 U．S.Silver Eagle for as little as $37.45(plus s/h)．
Timing is Everything
Our advice? Keep this to yourself.Because the more people who know about this offer, the worse it is for you.Demand for Silver Eagles in 2011 broke records.Experts predict that 2012 Silver Eagles may break them all over again.Due to rapid changes in the price of silver, prices may be higher or lower and are subject to(受……影响) change without notice.Supplies are limited.Call immediately to add these Silver Eagles to your holdings before it's too late.
Offer Limited to 40 per household
2012 American Silver Eagle Coin
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Offer Code(代码) ASE17704
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14101 Southcross Drive W．， Dept.ASE17704
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www.NewYorkMint.com
1.What is stressed in the ad?
A.The coin is of high quality and worth collecting.
B.The coin can be circulated as a currency.
C.Limited supplies guarantee a stable price of the coin.
D.Demand for the coin is bound to break records.
2.If you buy six 2012 U．S.Mint Silver Eagles by post, you should pay at least ________.
A.$230.7 B.$233.7 C.$240.7 D.$243.7
3.The ad strongly encourages people to purchase the silver coins by ________.
A.shopping online
B.making a phone call
C.lining up in front of the stores
D.writing to the company
