You already know that colors can suggest a mood or attitude, but do you know that color is a ________ that can persuade us to buy things? According to some researches, color can be up to 85 percent of the reason we ________ to purchase something. Smart marketers know: Color ________!
“Right” colors make products “better”
Colors ________ how we feel about the food we eat. For example, orange juice with ________ orange color was preferred over naturally colored orange juice and was thought to be sweeter.
In the case of ________, color also plays a role. Have you ever noticed that pink is often used as the color of face creams? That’s for a good reason. In a research study, some women were given pink and white face creams, which were ________ except for their color. One hundred percent of the women said that the pink face creams were more effective and ________ on sensitive skin.
More colorful, more personalized
We need not only good quality products, but personalized ones. This urges manufacturers to make their products more and more “colorful”.
Take M&M’s Milk Chocolate Candies for example. Having a packet of M&M’s candies in ________, choosing which ones to eat first according to their colors -- many of us probably have had such experience.
A variety of colors is the ________ of the classic candies. Now they have come with even more custom colors that will be sure to “________ in your mouth, not in your hand!” Gold, silver, pink and many other colors are available to choose from. Eating such candies must be a ________ “sweet” experience.
Another successful color marketing example is Apple’s iPod. Does Apple have ________ MP3 technology? Maybe, but that’s not the point, marketing experts say. What makes the iPod so successful is “the ________ that makes it easy for people to express themselves through color choices.” The fourth generation of iPod Nano features nine colors -- pink, red, orange, yellow and so on. Color, as a personal statement, adds a touch of ________ to the MP3 player.
1.A.sign B.therapy C.tool D.phenomenon
2.A.decide B.cause C.refuse D.swear
3.A.advertises B.sells C.claims D.exclaims
4.A.reflect B.recall C.influence D.stimulate
5.A.improved B.developed C.strengthened D.addicted
6.A.fashion B.cosmetics C.physiology D.psychology
7.A.ideal B.smooth C.identical D.ripe
8.A.efficient B.influential C.practical D.milder
9.A.mind B.mouth C.hand D.pocket
10.A.signature B.taste C.innovation D.signal
11.A.swallow B.digest C.chew D.melt
12.A.specially B.particularly C.normally D.unusually
13.A.inferior B.superior C.priority D.supportive
14.A.design B.color C.content D.system
15.A.humanity B.popularity C.individuality D.activity
假定你是李华，你校的外教Ms. Green即将回国。你将代表学生们在欢送会上发言并赠送她礼物。请你用英语写一篇发言稿。
内容包括：
1.表示感谢；
2.介绍赠送的礼物—汉服(Hanfu)；
3.表达祝愿。
注意：1.词数100左右，发言稿开头已给出，不计入总词数；
2.可以适当增加细节，以使行文连贯。
Dear Ms. Green,
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。错误仅涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号(∧)，并在其下面写出该加的词。
删除：把多余的词用(\)划掉。
修改：在错的词下画一横线，并在该词下面写出修改后的词。
注意：1.每处错误及其修改均仅限一词；
2.只允许修改10处，多者(从第11处起)不计分。
The winter holiday is coming. I expect them very much because the Spring Festival is in the holiday. My family will return to the hometown, that we will get together and organize various activity to celebrate the festival. It's great fun but very warm. Of course, study can't ignored. I will spend some time at my study. I also plan to take an exercise and eat a balanced diet to keep fit. Besides, I' m going to help my mom with the housework either. Time permitted, I will pay visits to my relatives. This was my plan for the winter holiday.
My father is funny, smart, hardworking and loving. But ______ for most of my teen years, he didn't speak to his ______. I didn’t know why my father was so ______ with him. They spent many festivals seated at opposite ends of the table. It was simply something we all ______.
When I was nineteen, my dad had a serious disease. My mom and grandmother ______ me up so I could be there when he was ______ to a better hospital.
That ______, when approaching my dad’s room, we saw a man with his back toward us. Casually, my mom ____ how nice it was for the doctor to come by to see my dad so early. But something ______ struck me. The man was standing quietly and still, but he was ______ my dad’s both hands in his own. Not typical doctor ____.
I knew immediately it was my uncle. But little did I know I' d constantly ______ that moment in the following years and it’d be the ______ of something truly wonderful.
During those days, my uncle stayed with us. When thinking back on those uncertain days, I ______ two things: being scared, and my uncle by our side.
Thankfully, my dad ______ beautifully. After that, he and his brother became as _____ as they could be. It was wonderful to watch them become the best of friends. ______, my dad even went to work for my uncle.
The ______ on that morning always flashes through my ______, reminding me of the importance of ______ and that all things are possible with love.
1.A.somehow B.instead C.anyway D.still
2.A.uncle B.cousin C.father D.brother
3.A.disappointed B.concerned C.angry D.strict
4.A.accepted B.doubted C.declined D.approved
5.A.cheered B.picked C.backed D.dressed
6.A.submitted B.permitted C.led D.sent
7.A.afternoon B.night C.morning D.noon
8.A.explained B.remarked C.described D.admitted
9.A.strange B.important C.vivid D.interesting
10.A.holding B.examining C.shaking D.waving
11.A.guidance B.advice C.behavior D.relationship
12.A.meet with B.react to C.focus on D.reflect on
13.A.beginning B.replacement C.meaning D.symbol
14.A.miss B.remember C.obtain D.admire
15.A.went out B.came back C.pulled through D.got away
16.A.similar B.close C.considerate D.kind
17.A.Obviously B.Generally C.Luckily D.Eventually
18.A.treatment B.argument C.scene D.response
19.A.heart B.mind C.imagination D.sight
20.A.honesty B.bravery C.generosity D.forgiveness
Being eco-conscious (生态意识) doesn't have to stress you out or expand your budget. Learn how to be kind to the earth while also enjoying life. Here are some small but significant steps you can take.
Go LED with your lighting. There are several benefits of switching to energy-saving light bulbs(灯泡). 1.Though the upfront cost might be more than traditional bulbs, the average savings on LED bulbs is $ 75 a year. Plus, you won't be spending nearly as much time changing burnt - -out bulbs as you used to: LED bulbs can last years or even decades, depending on the type you buy.
2. On those days when you' re out of patience and low on time, don' t blame yourself if you have to use paper plates and cups instead of your dishwasher- -especially if you ’re hosting a large crowd. After all, Americans waste too much of water every year. Generally, dishwashers are required to design to use no more than 5 gallons of water per cycle and 307 kwh/ year. 3. So in this point, using recyclable paper plates can save more.
Turn off water when you are not using it. Every drop does count when it comes to water usage. 4. Don't ignore this little time. If everyone does in this way, we can save a lot of water every day. There is also great low -flow equipment for showers and toilets. But if you don't want to change them, you can just switch them off when you' re not using them. 5.
A.Don't always use paper plates.
B.One of them is saving money.
C.This is a good way to save water.
D.Don't feel guilty about using paper plates.
E.Besides, a good dishwasher can save more electricity.
F.That includes the two minutes you spend brushing your teeth.
G.That's still quite a lot of water and energy to use every day.
When you donate to a charity, do you ever wonder where your money is actually going, and who it' s helping? Do you worry that the organization isn’t accurately reflecting your values, or isn't totally transparent?
A new app, called Sparrow, promises to take the guesswork out of giving and ensure donors make a meaningful influence. They' re doing this by allowing donors to choose a specific “rule” and tie it to their giving. For example, you can set it up so that every time you fill up your gas tank, a small part of the sale goes to an environmental nonprofit of your choice. You can set a cap on your donation and choose how long you want the app to track it. And, the app doesn't take a cut of your donation, meaning that every dollar you give is passed through to the charities you want to support.
Dan Ariely, one of the founders, is a world' s leading expert in decision-making and analyzing. He's developed apps and invented card games. He writes for the Wall Street Journal and has made many TED talks. CEOs of Amazon, American Express, McDonald's have Ariely on speed dial, hoping to pick his brain about human behavior and what motivates consumers.
To use Sparrow, users first set up “giving rules” - choosing things you do or events happening in the world and pairing them with an automatic donation to one of the company' s chosen collections of evidence-based charities. Then, as you go about your life, some of your activities will cause the rules to function and the donations are automatically transferred to the nonprofits from your bank account.
New York Times bestselling author A. J. Jacobs said, “I' m a huge fan and I hope it takes off and floods evidence-based charities with funds.”
And Ariely said, “By taking evidence-based approaches to building the evidence-based movement, I believe we can do even more good.
1.What advantage does the app have?
A.It is transparent and easy to use. B.It makes your giving more personal.
C.It helps track whatever interests you. D.It saves money as you fill your gas tank.
2.Which of the following can best describe Dan Ariely?
A.Optimistic. B.Careful. C.Intelligent. D.Modest.
3.What should people do to use the app?
A.Have a bank account. B.Apply for a job in a company.
C.Find out enough evidence. D.Get in touch with charities.
4.What is the text mainly about?
A.The procedure of donation. B.People’s attitude to giving.
C.Ways to donate through apps. D.Dan Ariely's new invention.
