If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promises(承诺). But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
1.Why do famous people appear in ads?
A. Because they know every product well.
B. Because they want to serve the people.
C. Because they can make money from the ads.
2.The underlined word “expert” in Paragraph Three probably means _____.
A.主持人 B.专家 C.演员
3.According to the passage, which of the following is NOT true?
A. The famous people may not know about what they are selling.
B. Some ads make promises to people and they can keep them.
C. Ads are full of strong words, such as “new” and “improved”.
4.According to the passage, we know that “Tiger” might be the name of _____.
A. a kind of car B. a kind of computer C. a kind of soap
5.What does the writer want to tell us?
A. We should not always believe the ads.
B. We should buy things that ads ask us to buy.
C. We should think about ads before buying things.
“Visitors to the 2010 World Expo in Shanghai will be able to go sightseeing in super cool cars with no drivers,” Shanghai city government speaker said recently.
When the six-seat car was shown to the public, it interested many people. “The car will help visitors feel what high technology(技术)is and help them enjoy the tour of the World Expo site,” said a teacher from Tongji University. The car, 4.5 meters long, 1.7 meters wide(宽), and 1.6 meters tall, runs along a white line. The car costs around 300,000 yuan to build and can reach a top speed of 50 kilometers per hour.
According to the researchers, visitors will be able to driver the car anywhere in the World Expo site by pressing a button(按按钮). If they want to get off or stop the car, all they need to do is just to press the button again.
“People can rent one of these cars for a whole day or just take a ride in it from one place to another,” the teacher said. About 400 to 500 of these cars will be made for the Expo in 2010. the cars will have radar(雷达)to help them get around. They will mainly use solar(太阳能)batteries. And they have no need of drivers and oil(汽油), these cars will help save energy and human work, and cause no pollution to the environment.
1.The new type of car has _____ seats.
A. seven B. six C. five
2.According to this passage, which of the following is TRUE?
A. The car can reach a top speed of 50 kph.
B. The car costs about 30,000 yuan to build.
C. The car is 4.5 meters long and 1.7 meters tall.
3.Which of the following is not mentioned in this passage?
A. People can buy this type of car and drive it in the World Expo site.
B. This type of car can save energy and human work, and cause no pollution.
C. People can press the button themselves when they want to get off or stop the car.
4.The title(标题)of the passage is probably “_____”.
A. Radar First Used in Cars
B. Cool Cars with No Driver
C. Tour the 2010 World Expo
A famous doctor once received a little child that was badly ill. Thanks to his skill and care, the child got well and was soon able to get up and run about again.
The child’s mother was very thankful to the doctor, and she visited him for what he had done for her child. “Doctor,” she said, “you have saved my little son. I don’t know hoe to thank you enough. I feel that money alone cannot repay(回报)you, so I have made this little purse with my own hands, as a sign of my thanks. I hope you will accept(接受)it.” The doctor stood up and said coldly, “Madam, a little present like that is very nice between friends, but a doctor needs to paid enough for what he has done.” The lady was so surprised and hurt so much that she could not reply for a moment. Then she said quietly, “Perhaps you will tell me how much I should give you.”
“Fifty pounds,” he answered.
The lady opened the little purse and took out four fifty-pound bank notes. She passed one of them to the doctor, and put the other three back into the purse. She put the purse into her handbag and, saying goodbye to the doctor, went out of the room.
1.Why was the lady very thankful to the doctor?
A. Because he had saved her life.
B. Because he had saved her son’s life.
C. Because he had given her some money.
2.The doctor refused the lady’s purse because he thought _____.
A. the purse was too small
B. the lady wouldn’t give him money
C. purses should be given between friends
3.What can we learn from the passage?
A. The doctor got 50 pounds from the lady.
B. the doctor got 200 pounds from the lady.
C. The lady didn’t pay money for the doctor.
4. According to the passage, the doctor would probably feel _____ in the end.
A. happy B. excited C. sorry
A man hated his wife’s cat and decided to throw it away.
One day, he drove it over one mile from his home and left it in a park. But when he got home, he saw that his wife was playing with the cat.
The next day he drove the cat about three miles away. He put the cat out of the car and went home. Driving back his driveway(私人车道), the cat was there already.
The man keep taking the cat further and further away and the cat would always get home before him. At last he decided to drive more than ten miles away. He turned right, then left, past a bridge, then right again and another right until he thought he was far enough from home and left the cat there.
Hours later the man was still driving home. He was lost! He called home and asked his wife, “Jen, is the cat there?”
“Yes,” his wife answered, “why do you ask?”
The man answered, “Put it on the phone. I’m lost and need directions.”
1.The first time the man drove out, he _____.
A. sold the cat
B. took the cat home
C. left the cat in the park
2.Which of the following is TRUE?
A. The man liked his wife’s cat and often played with it.
B. Every time the man threw the cat away, it came home earlier than the man.
C. The last time the man threw the cat away, it lost its way and didn’t come back.
3. Why did the man call home?
A. Because he was lost.
B. Because he missed his wife very much.
C. Because he wanted to know if the cat was at home.
4.How far away did the man take the cat the last time?
A. Over 1 mile. B. About 3 miles. C. More than 10 miles.
– Whose notebook is this?
-- It _____ Tom. I saw he used it just now.
A. must belong to B. can’t belong to C. might be belonged to
– It _____ hard outside. You have to stay at home.
A. rain B. is raining C. rained