The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
1.Why are trade names protected by law in many countries?
A．To make companies pay for naming service.
B．To help people choose the best products.
C．To present good images of the products.
D．To prevent good images from being copied.
2.What can we learn from the passage?
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
3.What’s the best title for the passage?
A．The Importance of Right Brand Names B．The Development of Names
C．The Rules of Naming D．The Methods of Choosing Names
Have you heard about “Survival Holidays”? It is for children to go into the lonely place for exciting activities. Now about 1,100 companies are allowed to take children into the great outdoors without their parents.
The reason why people like “Survival Holidays” is that they think being close to nature is good for children. Many children in big cities spend all time watching TV and playing computer games. “Survival Holidays” gives them an important change.
Is “Survival Holidays” a wonderful idea? Maybe it is. Children need more free time to play. They need to be left on their own, without adults disturbing them. Parents care too much about their children. They like to see the children being busy with activities that are controlled by adults, which causes many problems. Children don’t know what to do when they are in danger. Even something like crossing a small river seems to be a hard challenge(挑战). Children are not comfortable with danger. Even slight danger like getting their feet wet or falling down seems very terrible to them.
Many people think the survival activities are good for children. Even years later, they will still remember what they have learned. Some have learned to stay calm in dangerous times. Some have learned how to keep safe. Others have learned how to work in a team. All these skills will help them a lot in their lives.
1.What does “Survival Holidays” mean according to the passage? ________.
A．Holidays to escape from danger
B．Winter holidays for survival challenge
C．Summer holidays in the great outdoors
D．Holidays in lonely places for exciting activities
2.Which children may take part in “Survival Holidays”?
A．Poor children. B．Rich children.
C．Children from cities. D．Children from the countryside.
3.In a “Survival Holidays” , children can NOT learn ________.
A．how to get good grades
B．how to stay calm in different times
C．how to keep safe when they meet danger
D．how to work in a team
4.Which of the following is TRUE according to the passage?
A．No companies can hold “Survival Holidays”.
B．Parents can take part in “Survival Holidays” with their children.
C．Parents like to keep their children busy with activities controlled by adults.
D．Children don’t listen to their parents any more after “Survival Holidays”.
This morning, I went camping along a path in Green Natural Park with my friends. We were happy because it was a sunny day. We were expecting an enjoyable two-day holiday. On the way, we kept singing and making jokes.
However, in the afternoon, when we finished our picnic at one o’clock, it was dark and windy. Soon, there was a shower. Unluckily, none of us brought an umbrella. We ran about but we could find no place to hide.
Twenty minutes passed and it was still raining. There were hours to go before we reached the campsite (野营地). It was even worse that our small compass (指南针) showed that we went to the wrong way. We had lost our way!
We had to make a quick decision as it was raining heavily. Chris said we could set up a tent to hide in, so Mary and Tom helped to set up the tent. Chris and I tried to make a fire to keep us warm. But we were unable to light the fire, as everything was wet. We dried ourselves, chatted and waited inside the tent. At about five o’clock, it stopped raining. We decided to give up the camping trip because all of us had been very tired.
This camping trip may not be very successful but we know each other better. And the most important thing I’ve learned from this trip is the importance of team spirit.
1.The writer with his friends went camping in Green Natural Park ______.
A．to have a picnic B．to have a shower
C．to enjoy a two-day holiday D．to make jokes
2.The writer thought it even worse that they ______.
A．had no picnic B．lost their way
C．couldn’t light the fire D．couldn’t know each other
3.Which of the following is NOT true？
A．It was sunny in the morning. B．None of them had an umbrella.
C．They gave up the camping at last. D．They ran about to dry themselves.
4.The writer has learned the importance of ______ from the trip.
A．making a decision B．working together
C．enjoying holidays D．taking a compass
Every school has a notice board. Let’s see what is on the notice board of an America school.
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Class Announcement (通知)
u Testing Dates:
The math testing is June 12-13
The science test is June 15
u Parents meeting:
The next parents meeting is on Friday, June 22 at 7.00 p.m. in the meeting hall.
u Homework:
Please check the Homework Board at the school homepage to find your homework.
Report Card
Report card about your school life and work will be given to your parents. Look at the marking key for your school work.
MARKING KEY(评分标准)
Goes beyond grade level standards 4
Meets grade level standards 3
Does not meet grade level standards,
making progress 2
Does not meet grade level standards, not making progress 1
1.According to School Policy, visitors have to ______ when entering the school.
A．hand in a note B．call at 524-9752
C．check in at the office D．telephone the school
2.From ______, students can get information on the parents meeting.
A．School Policy B．Report Card
C．After-school Program D．Class Announcement
3.Report Card shows parents _______.
A．children’s school life and work B．after-school activities
C．plans for classes and tests D．certain school rules
4.Suppose Tony doesn’t do well at school but makes progress, he will get ______ on the Report Card.
A．1 B．2 C．3 D．4
Some people think only school children do not agree with their parents, however, it is not true. 1 is a problem for parents and children of all ages. If it’s hard for you to communicate with your 2 , don’t worry about it. Here is some advice for you to bridge the generation gap (代沟).
Don’t argue with your parents. Don’t get to your parents when you are 3 . Your parents probably won’t 4 your ideas if you are shouting at them. And you can’t express yourself 5 if you are angry. Go someplace to cool off. Make sure you understand why you are unhappy. Then think about what you want to 6 to your parents. If you don’t think you can speak to them at the moment, 7 writing a letter.
Try to reach an agreement. Sometimes you and your parents 8 on something. You can keep your disagreement and try your best to 9 each other. Michael’s mother didn’t agree with him about buying a motorcycle. They 10 over it. But they finally came to an agreement. Michael bought the motorcycle, but only 11 it on certain days.
Of course, your parents might refuse to agree on something. In these 12 , it is especially 13 to show love and respect to them. Showing respect will keep your relationship with your parents strong.
Talk about your 14 . The values of your parents are probably different from those of your own. Tell your parents what you 15 about, and why. Understanding your values might help them see your purposes in life.
A good relationship with your parents can make you a better and happier person. It is worth having a try!
1. A．Education B．Communication C．Presentation D．Examination
2. A．friends B．teachers C．parents D．students
3. A．surprised B．excited C．happy D．angry
4. A．consider B．describe C．cause D．require
5. A．loudly B．clearly C．excitedly D．heavily
6. A．speak B．talk C．tell D．say
7. A．keep B．stop C．try D．finish
8. A．disagree B．agree C．insist D．work
9. A．love B．help C．refuse D．accept
10. A．looked B．turned C．fought D．argued
11. A．drove B．bought C．borrowed D．lent
12. A．ways B．places C．situations D．times
13. A．interesting B．surprising C．difficult D．important
14. A．hobbies B．interests C．values D．feelings
15. A．know B．care C．learn D．hear
The children in poor areas can’t afford their education. We should think ________ to help them.
A．what can we do B．what we can do
C．how can we do D．how we can do
