Question

阅读填词 (共10小题，每题1分，满分10分)

阅读短文，根据所读内容在短文后图表中的空格里填入一个恰当的单词

Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unluckily, however, just this advice isn’t enough for consumers (消费者) these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper advertisements. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and improved!” or “All Natural” on the front of a package (包装) influence you. Instead, read the list of ingredients (原料) on the back. Third, compare prices: that is, you should examine the prices of both different brands(商标、牌子) and different size of the same brand.

Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands. Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.

The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing room, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores(百货商店).

Wise consumers read magazine ads and watch TV commercial (广告), but they do this with one advantage: knowledge of the psychology (心理) behind the ads. In other words, well-informed(消息灵通的) consumers watch for information and check for misinformation. They ask themselves questions. Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answer to these questions, consumers can make a wise choice.

Main topic: suggestions for   1.
Suggestions	Never go into a supermarket when you 2. hungry!	Need an education in how and how not to buy things at the store.	Buy ordinary items instead of famous 3.	Read ads with   4.  of the psychology behind the ads.
5. for the suggestions	It is 6. to buy more than you plan to	Consumers can make a wise7.	The prices of  8.   items are lower because producers spend   9. money on packaging.	Advertisers sometimes don’t tell the  10.

Answer

1.consumers / customers /shopping

2.Are/ feel

3.Brands

4.knowledge

5.Reasons

6.probable

7.choice

8.Ordinary

9.less

10.truth

【解析】

试题分析：这篇短文主要讲述了一些在超市购物的常识，告诉我们如何才能既买的物美价廉的商品，又能节约资金。

1.根据Never go into a supermarket hungry! This is a good piece of advice. 及下文描述，可知本文是提供顾客的一些建议，故填consumers / customers /shopping，消费者/顾客/购物。

2.根据第一段Never go into a supermarket hungry!描述，可知填Are/ feel，感觉。

3.根据第二段Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands.描述，可知填Brands，牌子。

4.根据最后一段but they do this with one advantage: knowledge of the psychology (心理) behind the ads 描述，可知填knowledge，知识。

5.根据右栏内容，可知此处指的是提出这些建议的原因。故填Reasons，原因。

6.根据第一段If you go shopping for food before lunchtime, you’ll probably buy more than you plan to.描述，可知填probable，很可能的。

7.根据最后一段With the answer to these questions, consumers can make a wise choice.描述，可知填choice，选择。

8.根据第二段Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.描述，可知填Ordinary，普通的，平常的。

9.根据第二段Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising.描述，可知填less，更少的。

10.根据最后一段Is there any real information in the commercial,可知此处指的是，广告有时讲述的并不是事实。故填truth，事实，真实。

考点：关于购物的说明文阅读