Although people everywhere seem to enjoy drinking coffee, they don’t all have the same coffee culture. In Europe for example, coffee shops are common places for people to meet friends and to talk while they drink coffee. On the other hand, places like this were not as common in North America in the past. Instead, people in North America liked to drink coffee in their homes with friends. The coffee culture in the USA changed when Starbucks coffee shops spread across the country.
The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the USA. It was a small coffee shop that cooked its own coffee beans. The coffee shop’s business did well, and by 1981 there were three Starbucks stores in Seattle.
Things really began to change for the company in 1981.That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, which caused his great interest. Schultz went to Seattle to see what Starbucks did. In 1982, the original Starbucks owners hired Schultz as the company’s head of marketing(市场营销).
In 1983, Schultz traveled to Italy. The special environment of the espresso (浓咖啡) bars there caught his eyes. Back in the USA, Schultz created an environment for Starbucks coffee shops that was comfortable and casual, and customers everywhere seemed to like it. Starbucks began opening more stores across the USA. Then the company opened coffee shops in other countries as well. Today, there are more than 16,000 Starbucks coffee shops all over the world.
However, that does not mean Starbucks has not had problems. In fact, many Starbucks stores have closed over the past few years. On the one hand, this is because there were too many coffee shops competing for business in one small area. On the other hand, stores in some countries closed because the coffee culture there did not match with the “feel the same everywhere” environment offered by Starbucks.
1. The underlined word “ran” in Paragraph 3 probably means “ ”.
A. moved B. managed
C. loved D. used
2. According to the passage, which is the right order for the following sentences?
a. This man helped to make Starbucks a huge coffee company.
b. He went to Seattle to learn about the company and later worked for it.
c. Howard Schultz noticed Starbucks ordered lots of special coffee makers.
d. Starbucks began as a small coffee company in Seattle in the USA.
A. a-d-c -b B. a-d-b-c
C. d-c- b-a D. d-c-a-b
3.Why did so many Starbucks close in some countries?
A. All of the coffee tastes the same.
B. The coffee in these places was too expensive.
C. The people in these countries didn’t drink coffee.
D. There were too many coffee shops in one place.
Peter and Paul had a permission from their parents to camp in a field close to their farm. But, being adventurous boys, they knew it would be more to camp in the woods that lay beyond the river. Excitedly, the boys went away with their tent and food.
Carrying their heavy load, the two brothers walked along the riverbank, noticing the distance or the sun beating down. They were eager to reach their destination before lunchtime. As they entered the cool, shadowy woods, they began to search for a suitable camping spot. Peter wanted to close to the river at the edge of the woods, but Paul, who was older, insisted that they camp further away. Peter followed his brother deeper into the woods. “This really is a wonderful setting!” said Paul in excitement. They the tent, and settled down to eat the sandwiches they had made, then decided to find their way to the river to catch some fish.
“Are you sure that this is the right way ?” whispered Peter shakily. “I’m sure we passed that hollow tree just a while ago. ” Paul walked silently. “Look, there it is again. We’re lost, aren’t we?” complained Peter. Paul had to admit that he didn’t know where they were. , they were a long distance from where they were supposed to be. They were not even sure of where they had set up their camp. They set in for a few minutes until Peter had a bright idea. “Why don’t we look for clues(线索) the way trackers do in the movies? We weren’t careful about how we walked, so I’m sure we would have left behind some broken tree branches and leaves. ”
Carefully, the boys followed the marks that they had left, until finally they found their campsite. Hurriedly, they packed their belongings and set off the direction of the river.
What would their parents think of their adventure?
1. A. surprising B. exciting C. annoying D. frightening
2.A. hardly B. quickly C. really D. properly
3.A. live B. lie C. wait D. stay
4. A. unfriendly B. unluckily C. unwillingly D. uninterestingly
5.A. put off B. put on C. put down D. put up
6. A. forward B. near C. back D. further
7. A. alone B. about C. in D. on
8. A. After all B. At last C. Above all D. At first
9. A. enjoyment B. satisfaction C. disappointment D. imagination
10. A. for B. to C. at D. in
--- It’s cloudy outside. Please take an umbrella.
--- ________.
A. Ok, it’s a deal. B. Well, it just depends.
C. Ok, just in case. D. All right, just for fun.
_______ was most important to her, she told me, was her family.
A. It B. This C. What D As