Question

Open today’s newspaper. What do you see?  Ads!  Turn on the TV. Still more ads!  Everywhere you look, someone has something to sell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine?  Do they know about soft drinks?  These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the words of experts(专家). A man in a white coat comes on TV. He looks nice. “I use White and Black, ” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap(肥皂) have anything to do with a pretty child?  Not much. But ads may show their products with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than fact.

Ads are full of strong words like “new” and “power”(力量). They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promises(承诺). But can they keep them?  No. Some ads use our fear of being too late. “Buy now! ” they say, “Selling ends soon. ” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

uld not always believe the ads.

C. We should thi1.We can see ads ______.

A. on TV           B. in magazines

C. in newspapers   D. all the above

2. Some stars appear in the ads because ______.

A. they know every product well

B. they are famous

C. they are all experts

D. they all like white coats

3. According to the passage, we know that “Spring Rain” is the name of ______.

A. a kind of soap     B. a kind of car

C. a kind of medicine D. a kind of flower

4.The writer thinks the words and pictures in the ads ______.

A. tell us a story    B. always make us strong

C. sometimes fool us  D. keep promises

5.What can we learn from the passage?

A. We should always believe the ads.

B. We sho nk about the ads after we buy something.

C. We can believe all the stars.

Answer

1.D

2.B

3.A

4.C

5.B

【解析】

试题分析：这篇短文主要介绍了广告无处不在，商家为了销售自己的产品不惜重金邀请名人为他们做广告，宣传他们的产品，有时还选用华丽的言辞来描述产品的特性，我们要注意分辨他们的真伪。

1.归纳理解题。根据短文第一段内容可知。故选 D。，

2. ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.”理解可知。名人做广告的主要原因就是他们非常出名，故选B。

3. soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.”理解可知。“Spring Rain”是一种肥皂的名字故选A。

4. ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.”理解可知。广告的图片和言辞都是骗人的，故选C。

5. what ads are doing. Ask questions to yourself. Don‟t let their words and pictures fool you. ” 可知。故选 B。

考点：社会现象类短文阅读。