The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.
In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.
1. Why are trade names protected by law in many countries?
A. To make companies pay for naming service.
B. To help people choose the best products
C. To present good images of the products.
D. To prevent good images from being copied
2. What can we learn from the passage?
A. Many companies care about the cost of finding the right names
B. Creative trade names can help companies to have a larger sale
C. The government often does business with naming companies
D. It is considered necessary for cars to be names after animals
3. What’s the best title for the passage?
A. The Business of Names
B. The Development of Names
C. The Rules of Naming Business
D. The Methods of Choosing Names
4. Where can you probably read this article?
A. In an economic magazine.
B. In a storybook.
C. In a sports newspaper.
D. In a science book.
Geoffrey Payne talks for the first time about the night his wife was killed. The judge thought it was he who killed his wife. Now he wrote to a magazine from the prison (监狱) about what happened on the night of 13 October 1999.
I had to stay late at the hospital that night to do an operation. I finally left at about 11 p. m. I drove home slowly because the weather was terrible—the wind was blowing and it was raining heavily, I was turning into our road when a man suddenly ran in front of my car. I almost hit him but I stopped just in time. I was frightened and the man looked frightened too. I got out of the car but he ran away before I could ask if he was all right. It was very strange.
When I got home, the lights were on but it was very quiet. I called to my wife but there was no answer. Then I remembered that she was out at a concert.
I was still very upset about what happened on the road, so I made myself a drink. Then I went upstairs to have a bath. I saw that the window in the bedroom was open. This was strange because my wife always locked the doors and windows before she went out. She was afraid of burglars. When I went to close it, I found Ellen. She was lying on the floor. There was blood everywhere. I rushed over and felt for her pulse but she was dead. I sat on the floor beside her body and was too frightened to do anything.
The next thing I knew, the sky was getting light. I can't remember a thing about that night. In the morning I phoned the police. They arrived about half an hour after I phoned them. But it seemed like hours. During that time I tried hard to remember anything I could about the night before. I couldn't stop thinking about the man in the road. What was he doing at that time of night in our quiet neighbourhood? Why did he look so frightened"! Why did he run away?
1. Geoffrey Payne was a .
A. doctor B. policeman
C. judge D. taxi driver
2. After he found Ellen dead, Payne .
A. called the police at once
B. called out for help
C. tried to find out who killed his wife
D. sat beside his wife's body without knowing what to do
3. Which of the following is NOT TRUE?
A. Payne called the police the next morning.
B. Payne could remember clearly what had happened.
C. The policemen arrived thirty minutes after Payne's call.
D. Payne wondered what the man was doing in his neighbourhood that night,
4.In this passage Payne tried to .
A. say something about his family
B. show he was very sorry for his wife’s death
C. tell why his wife was killed that night
D. make people believe the man in the road probably killed his wife
1. Ahmed was famous for __________.
A. windsurfing B. Weightlifting
C. flying D. playing tennis
2. Patty was a champion in_________.
A. the USA B. Turkey C. China D. Egypt
3.Both Lai-Shan and Naim succeed at the Olympics _________.
A. In 1988 B. In 1992
C. In 1996 D. In 2000
We all know that some things are obviously right. For example, it is right to be kind to other people. It is also right to look after the environment. Some things are wrong, too. For instance, we should not hurt or bully others, nor should we litter. Rules often tell us what is right or wrong.
Rules can help the public make the right , and remain safe. Car drivers have to obey traffic regulations that tell them the right things to do on the road to avoid crashes. Cyclists who give signals before turning or stopping help prevent .
If people follow rules without taking other matters into consideration, it will be for them to form what is sometimes called a “black and white” view. For example, they may believe that people should always tell the truth, and that lying is acceptable. Such people always stick to their views, even if it means that they may get into trouble.
Sometimes it may not be so easy to know what is right or wrong. Some people choose not to eat meat because they believe that it is cruel to eat animals, but others argue that they can eat meat and be kind to animals; some insist that stealing is always wrong, but others think that one does not need to feel when stealing some food to eat, if lives in a really poor area and he is starving. Rules help us live together in harmony, because they show us the right way to _ others. However, some people argue that rules may be confusing, having observed that rules change all the time, and that some schools have some regulations and other have different ones --- so who is to __ what is right?
1.A. equally B. slightly C. clearly D. increasingly
2.A. suggestion B. conclusions C. turns D. choices
3.A. accidents B. mistakes C. falls D. deaths
4.A. interesting B. vital C. easy D. valuable
5.A. seldom B. rarely C. merely D. never
6.A. roughly B. exactly C. deliberately D. eventually
7.A. still B. even C. later D. somehow
8.A. nervous B. anxious C. afraid D. guilty
9.A. follow B. instruct C. treat D. protect
10.A. predict B. decide C. discover D. consider
---It’s been a wonderful party. Thank you very much. ---________.
A. With pleasure B. I’m glad you enjoyed yourself.
C. No thanks D. It’s OK
--- Have you seen the film “Gone with the wind”?
--- Yes, I ___ it three times when I was at college.
A. has seen B. saw
C. had seen D. have seen
