Question

Although people everywhere seem to enjoy drinking coffee, they don’t all have the same coffee culture. In Europe, for example, coffee shops are common places for people to meet friends and to talk while they drink coffee. On the other hand, places like this were not as common in North America in the past. Instead, people in North America liked to drink coffee in their homes with friends. The coffee culture in the USA changed when Starbucks (星巴克) coffee shops spread across the country.

The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the USA. It was a small coffee shop that cooked its own coffee beans. The coffee shop’s business did well, and by 1981 there were three Starbucks stores in Seattle.

Things really began to change for the company in 1981. That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, which caused his great interest. Schultz went to Seattle to see what Starbucks did. In 1982, the original Starbucks owners hired Schultz as the company’s head of marketing (市场营销).

In 1983, Schultz traveled to Italy. The special environment of the espresso (浓咖啡) bars there caught his eyes. Back in the USA, Schultz created an environment for Starbucks coffee shops that was comfortable and casual, and customers everywhere seemed to like it. Starbucks began opening more stores across the USA. Then the company opened coffee shops in other countries as well. Today, there are more than 16,000 Starbucks coffee shops all over the world.

However, that does not mean Starbucks has not had problems. In fact, many Starbucks stores have been closed over the past few years. On the one hand, this is because there were too many coffee shops competing for business in one small area. On the other hand, stores in some countries were closed because the coffee culture there did not match with the “feel the same everywhere” environment offered by Starbucks.

1.The underlined word “ran” in Paragraph 3 probably means “             ”.

A. closed    B. managed    C. left    D. sold

2.According to the passage, which is the right order for the following sentences?

a. Schultz helped to make Starbucks a huge coffee company.

b. Starbucks began as a small coffee company in Seattle in the USA.

c. Schultz went to Seattle to learn about the company and later worked for it.

d. Schultz noticed Starbucks ordered lots of special coffee makers.

A. a-b-d-c    B. c-a-b-d    C. b-d-c-a    D. d-c-a-b

3.Why were so many Starbucks closed in small areas?

A. Because the coffee in these places was too expensive.

B. Because the style of the coffee stores seems the same.

C. Because people like to drink coffee at home with friends.

D. Because there were too many coffee shops in one place.

4.Which of the following shows the right structure of the passage? (P=Paragraph)

A.     B.     C.     D.

Answer

1. B

2. C

3. D

4. C

【解析】

这篇文章介绍了欧洲的咖啡文化，引入到美国的咖啡文化，自然过渡到了星巴克的咖啡店，然后介绍了星巴克的发展历程，最后简单介绍了一下星巴克成功背后遇到的一些问题

1.句意：第3段中带下划线的“ran”可能的意思是“管理”。A.关闭。B.管理。C.落下。D.出售。原文“That year, Howard Schultz met the three men who ran Starbucks.”（那一年，霍华德舒尔茨遇到了三个经营星巴克的人。），这里的run的意思是“经营、管理”，故选B。

2.句意：根据这篇文章，下列句子的正确顺序是什么？a.舒尔茨帮助使星巴克成为一家大型咖啡公司。b.星巴克最初是在美国西雅图的一家小型咖啡公司。c.舒尔茨去西雅图了解该公司，后来为之工作。d.舒尔茨注意到星巴克订购了许多特殊的咖啡机。A. a-b-d-c；B. c-a-b-d；C. b-d-c-a；D. d-c-a-b。原文“The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the USA.”（第一家星巴克咖啡店于1971年在美国华盛顿州西雅图市中心开业。）说明b是最早发生的事件。原文“He noticed that Starbucks ordered a large number of special coffee makers, which caused his great interest.”（他注意到星巴克订购了大量特殊的咖啡机，这引起了他极大的兴趣）这是发生在1981年左右的事情，所以d是第二发生的事件。原文“In 1982, the original Starbucks owners hired Schultz as the company’s head of marketing”（1982年，原星巴克的所有者聘请舒尔茨担任该公司的营销主管）说明c是第三发生的事件。原文“Today, there are more than 16,000 Starbucks coffee shops all over the world”（今天，全世界有超过16,000家星巴克咖啡店）说明最终的结果是让星巴克变成了一个大公司，故a是最后发生的事件，所以顺序符合选项C，故选C。

3.句意：为什么这么多在小区域的星巴克被关闭了？A.因为这些地方的咖啡太贵了。B.因为咖啡店的风格似乎是一样的。C.因为人们喜欢在家里和朋友一起喝咖啡。D.因为在一个地方有太多的咖啡店。原文“this is because there were too many coffee shops competing for business in one small area.”（这是因为有太多咖啡店在一个小区域竞争业务。）说明了小区域的星巴克关闭的原因，故选D。

4.句意：下列哪一项显示了该段落的正确结构？（P =段落），这篇文章首段介绍了欧洲的咖啡文化，引入到美国的咖啡文化，自然过渡到了星巴克的咖啡店。然后文章二到四段介绍了星巴克的发展历程。最后第五段简单介绍了一下星巴克成功背后遇到的一些问题，故文章的结构与选项C较贴近，故选C。