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In China, Double Eleven Shopping Day com...

    In China, Double Eleven Shopping Day comes every year. And there is a similar day in the United States-Black Friday. It has been considered as the beginning of the holiday shopping season. Although it's not an official holiday, millions of workers have the day off, and many people buy things on that day. A similar day in Canada and Great Britain is called "Boxing Day".

Black Friday has become somewhat of a marketing sensation (感觉) in recent years. Since 2005, it has been the busiest shopping day of the year. To lure shoppers, retailers (零售商) usually open their doors as early as 4 a.m. and offer special sales and promotions to the shoppers that arrive early.

But why is it called Black Friday? Historians (历史学家) believe the name started in Philadelphia in the mid-1960s. Bus drivers and police used "Black Friday" to describe the heavy traffic that would block city streets because of too many shoppers there the day after Thanksgiving.

Businesses, however, didn't like the bad influence about the "Black Friday" name. In the early 1980s, a more positive explanation (建设性的解释) of the name began to spread. According to this explanation, Black Friday is the day when retailers finally begin to turn a profit (获利) for the year. In accounting terms  (会计行业), operating at a loss (亏本经营) is called being "in the red" because accountants traditionally used red ink to show negative amounts (亏本账目). Positive amounts (盈利账目)were usually shown in black ink. Thus, being "in the black" is a good thing because it means stores are operating at a profit (盈利经营).

Recently, for those who are too busy to shop on Black Friday or who just don't want to fight the crowds (人群;拥挤), the Monday following Black Friday has become known as Cyber Monday (网络星期一) for the many online deals (交易).

1.On Black Friday, the Americans _________.

A.are usually busy doing shopping B.look exactly like the Canadians

C.don't have to go to work as usual D.stay at home and relax themselves

2.How do the retailers understand Black Friday now? _________.

A.It is totally different from Boxing Day B.They usually lose some money on the day

C.It never keeps them very busy D.It probably brings them more money

3.Which of the following is NOT true according to the passage? _________.

A.In accounting terms, operating at a profit is called being "in the red"

B.People used "Black Friday" to describe the heavy traffic in the mid-1960s

C.On Cyber Monday, there are many deals on the Internet

D.On Black Friday, shoppers that arrive early can get special sales and promotions

4.The writer writes this passage in order to_________.

A.introduce the development of Cyber Monday B.tell the difference between red and black

C.introduce Black Friday to the readers D.explain the meaning of Boxing Day

 

1.A 2.D 3.A 4.C 【解析】 本文讲述了双十一购物节是中国最大的购物节日,在美国也有一个类似的节日——黑色星期五,短文介绍了黑色星期五的由来。 1.细节理解题。根据“Black Friday has become somewhat of a marketing sensation (感觉) in recent years. Since 2005, it has been the busiest shopping day of the year.”可知自2005年以来,它一直是一年中最繁忙的购物日,可推测出美国人在这一天,忙着购物,故选A。 2.细节理解题。根据“In the early 1980s, a more positive explanation (建设性的解释) of the name began to spread. According to this explanation, Black Friday is the day when retailers finally begin to turn a profit (获利) for the year.”可知在20世纪80年代早期,对这个名字的积极解释开始传播开来。根据这种解释,黑色星期五是零售商最终开始盈利的日子,故选D。 3.推理判断题。根据“In accounting terms, operating at a loss is called being "in the red" because accountants traditionally used red ink to show negative amounts ”可知在会计术语中,亏损经营被称为“亏损”,因为会计人员传统上用红墨水来表示负数,与选项A内容不符;根据“in the mid-1960s. Bus drivers and police used "Black Friday" to describe the heavy traffic”可知人们用“黑色星期五”来形容20世纪60年代中期的交通拥挤,与选项B内容相符;根据“the Monday following Black Friday has become known as Cyber Monday for the many online deals.”可知“黑色星期五”后的星期一被称为“网购星期一”,因为有很多网上交易,与选项C内容相符;根据“To lure shoppers, retailers usually open their doors as early as 4 a.m. and offer special sales and promotions to the shoppers that arrive early. ”可知为了吸引顾客,零售商通常早在凌晨4点就开门营业,为早到的顾客提供特价和促销活动,与选项D内容相符;故选A。 4.主旨大意题。根据本文讲述了双十一购物节是中国最大的购物节日,在美国也有一个类似的节日——黑色星期五,短文介绍了黑色星期五的由来。故选C。
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