As societies develop,their members start to see things not so much according to what they need,but according to what they want.When people have enough money,these wants become demands.
Now,it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略).There are various ways of doing this.One way at supermarkets(超市),for example,is to interview(采访)customers while they’re doing their shopping.They can be asked what they prefer to buy and then the results of the research can be studied.This provides information on which to base future marketing strategies.It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public,as if they were ordinary customers,to get an idea of how customers act.
Another way to get information from customers is to give them something.For example,some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing.As well as being a good way of attracting customers into the restaurants to spend their money,it also allows the managers to get a feel for where to attract customers and which age-groups to attract.
Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.This provides them with a perfect chance to examine the scene and watch the customers without being noticed.
1.The text is designed for ________.
A.managers B.salesmen
C.researchers D.customers
2.Which of the following can help managers get useful information?
A.Visiting customers themselves.
B.Giving customers free food on the street.
C.Visiting parks as ordinary customers.
D.Asking customers questions at supermarkets.
3.What does the word“this”underlined in the last sentence refer to?
A.Visiting Disneyland.
B.Wearing attractive clothes.
C.Acting Mickey Mouse.
D.Dressing up and walking around.
4.The main idea of the text is ________.
A.how to do market research
B.how to develop marketing strategies
C.how to find out customers’ social needs
D.how to encourage customers to spend more money
King’s College Summer School
King’s College Summer School is an annual(每年的)training program for high school students at all levels who want to improve their English.Courses are given by the teachers of King’s College and other colleges in New York.Trips to museums and culture centers are also organized.This year’s summer school will be from July 25 to August 15.More information is as follows:
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Application(申请)date ●Students in New York should send their applications before July 18,2007. ●Students of other cities should send their applications before July 16,2007. ●Foreign students should send their applications before July 10,2007. |
Courses ●English LanguageSpoken English:22 hoursReading and Writing:10 hours ●American History:16 hours ●American Culture:16 hours |
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Steps ●A letter of self-introduction ●A letter of recommendation(推荐) *The letters should be written in English with all the necessary information. |
Cost ●Daily lessons:$200 ●Sports and activities:$100 ●Travels:$200 ●Hotel service:$400 *You may choose to live with your friends or relatives in the same city. |
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Please write to: Thompson,Sanders1026 King’s StreetNew York,NY 10016,USAE-mail: KC-Summer-School@yahoo.com |
1.You can most probably read the text in________.
A.a newspaper B.a travel guide
C.a textbook D.a telephone book
2.Which of the following is true about King’s College Summer School?
A.Only top students can take part in the program.
B.King’s College Summer School is run every other year.
C.Visits to museums and culture centers are part of the program.
D.Only the teachers of King’s College give courses.
3.If you are to live with your relatives in New York,you will have to pay the school ________.
A.$200 B.$400
C.$500 D.$900
4.What information can you get from the text?
A.The program will last two months.
B.You can write to Thompson only in English.
C.As a Chinese student,you can send your application on July 14,2007.
D.You can get in touch with the school by e-mail or by telephone.
Many facts suggest that children are overweight and the situation is getting worse,according to the doctors.I feel there are a number of reasons for this.
Some people blame the fact that we are surrounded(包围)by shops selling unhealthy,fatty foods,such as fried chicken and ice cream,at low prices.This has turned out a whole generation of grown-ups who seldom cook a meal for themselves.If there were fewer of these restaurants,then probably children would buy less take-away food.
There is another argument that blames parents for allowing their children to become overweight.I agree with this,because good eating habits begin early in life,long before children start to visit fast food shops.If children are given fried chicken and chocolate rather than healthy food,or are always allowed to choose what they eat,they will go for sweet and salty foods every time,and this will carry on throughout their lives.
There is a third reason for this situation.Children these days take very little exercise.They do not walk to school.When they get home,they sit in front of the television or their computers and play computer games.Not only is this an unhealthy pastime(消遣)，it also gives them time to eat more unhealthy food.What they need is to go outside and play active games or sports.
The above are the main reasons for this problem,and therefore we have to encourage young people to be more active,as well as steering them away from fast food shops and bad eating habits.
1.According to the text,what kind of children may eat more unhealthy food?
A.Those who often take exercise.
B.Those who often watch television.
C.Those who often have meals at home.
D.Those who often walk to school.
2.The author thinks that children are becoming overweight because ________.
A.their parents often cook meals for them
B.they are too busy to go out and play
C.they can’t choose what to eat
D.there are too many fast food shops around
3.The word“steering”underlined in the last sentence most probably means ________.
A.forcing B.guiding
C.driving D.moving
4.The main purpose of the text is to ________.
A.tell a story B.provide facts
C.give advice D.compare opinions
阅读下面短文，从短文后所给各题的四个选项(A、B、C和D)中，选出可以填入空白处的最佳选项,并在答题卡上将该将涂黑。
It was the night of the full moon,a time which always drives Java’s young people mad with excitement.
Fireworks were lit long before the moon_ 1.The big noise brought people out 2
the warm night to enjoy the interesting scene.Everywhere,there were the paper remains of 3
fireworks lying on the ground.Little boys 4__ more and covered their ears as they waited 5
for the explosions.
The moon appeared above the horizon(地平线):huge, 6ball high above the city,and the 7__ filled with people,as Java began to enjoy one of the year’s greatest 8:‘the Night of the Full Moon’,a festival(节日)that is especially popular 9young people.
More and more young Javanese 10together and walked slowly through the 11. Joking and chatting,they moved towards the mountain 12the city.They continued to climb 13they reached the old temple(寺庙)at the 14of the mountain.
After they were 15the temple,they drank their water and ate their moon-cakes—delicious home-made ones, 16of dried fruit and nuts.Outside,on the mountain,young people
17cross-legged in circles,chatting and telling each other jokes.And 18,in their hundreds,more young people continued to make their way up the mountain to 19the brightly shining moon.
By midnight,the fireworks had stopped shooting up from the 20city in the valley below them.But during the night,the sound continued to be heard from the distance.
1.A.let out B.gave out C.came out D.set out
2.A.into B.at C.of D.from
3.A.burning B.used C.exploding D.broken
4.A.lit B.bought C.piled D.removed
5.A.patiently B.calmly C.worriedly D.excitedly
6.A.silver B.new C.colorful D.gold
7.A.mountains B.valleys C.streets D.shops
8.A.games B.meetings C.sports D.events
9.A.for B.to C.with D.in
10.A.danced B.gathered C.drank D.shouted
11.A.village B.scene C.night D.ground
12.A.on the edge of B.on the way to
C.in the center of D.in the direction of
13.A.while B.until C.unless D.though
14.A.tip B.back C.top D.bottom
15.A.inside B.near C.off D.across
16.A.fond B.little C.full D.free
17.A.jumped B.sat C.stood D.bent
18.A.so B.even C.yet D.still
19.A.follow B.show C.notice D.admire
20.A.clean B.gray C.peaceful D.empty
—Did Peter fix the computer himself?
—He _______,because he doesn’t know much about computers.
A.has it fixed B.had fixed it
C.had it fixed D.fixed it
Last week,only two people came to look at the house, ______ wanted to buy it.
A.none of them B.both of them
C.none of whom D.neither of whom
