He sent me an e-mail, ______to get further information.
A. hoped B. to hope C. hoping D. hope
The countryside gives us peace and quiet, which is ___ we can’t enjoy living in the city.
A. that B. what C. why D. where
After graduation I was employed by a small private business and a
small office was _______
for me.
A. equipped B.
offered C. shown D.
provided
Have you sent that letter off yet? There’s something important I’d
like to add ______ it.
A. up B.
to C.
/ D. with
Putting Movies on Mobiles
Movies in the theater get their recognition at awards ceremonies such as the Oscars. But how about movies for phones? They are getting their turn at MoFilm — the first mobile film festival.
The first MoFilm competition received 250 entries from more than 100 countries. Entries were restricted to films that were five minutes or less in length — ideal for viewing and sharing on mobile phones. An independent jury then selected a shortlist of five film-makers. The winner was chosen from the shortlist by an audience voting using their phones.
New Platforms
The awards highlight the increasing impact that mobile phones are
making in the entertainment industry. Many grassroots filmmakers start out with
short films. They are thwarted by the lack of opportunities to screen
their work. Therefore, mobile phones are increasingly being seen as a new
platform for these short works.
It is a good place for anyone who wants to express themselves and find a way to have that expression be seen by a wide audience. Just think about how many people have mobile phones in the world!
New Technology Advances
MoFilm is pioneering content for mobile and online services that is a world away from Hollywood. The majority of films made for mobiles are now short in length, taking into account the screen size. However this could be overcome as technology advances.
In the near future, longer films will likely be seen on the mobile phone. And there are mobile companies creating phones where users can watch movies at higher quality.
Wherever you see movies, one thing is certain: the quality of work, the simple ability at story telling, and the thing that inspires someone to tell a story can really come from anywhere.
1.At the first MoFilm, ________.
A. movies in the theater got their recognition
B. more than 100 countries took part in the competition
C. ideal films were five minutes or less in length
D. the winner was chosen by experts’ voting
2.They are thwarted by the lack of opportunities to screen their work. The underlined word means “________”.
A. disappointed B. surprised C. frightened D. encouraged
3.Nowadays the majority of films made for mobiles are short in length because of _______.
A. online services B. the screen size
C. technology advances D. the mobile phone
In a new study, 186 four-year-old kids were given regular carrots and, on other lunch days, they were given the same vegetables renamed X-ray Vision Carrots. On the latter days, they ate nearly twice as many.
The study suggests the influence of these names might persist. Children continued to eat about 50 percent more carrots even on the days when they were no longer labeled as anything special.
The research, funded by the Robert Wood Johnson Foundation, was presented at the annual meeting of the School Nutrition Association in Washington, D.C..
“Cool names can make for cool foods,” said the lead author Brian Wansink of Cornell University. “Whether it be ‘power peas’ or ‘dinosaur broccoli trees’, giving a food a fun name makes kids think it will be more fun to eat. And it seems to keep working — even the next day,” Wansink said.
Similar results have been found with adults. A restaurant study showed that when the Seafood Filet was changed to Romantic Hawaii, sales increased 28 percent and taste rating increased by 12 percent. “Same food, but different expectations, and a different experience,” said Wansink, author of “Mindless Eating: Why We Eat More Than We Think.”
The study was conducted in pre-schools, but the researchers believe the same naming tricks can work with children at home.
“I’ve been using this with my kids,” said researcher Collin Payne, “Whatever sparks(激发) their imagination seems to spark their appetite.”
1.Those four-year-old kids ate ________ when the carrots were renamed X-ray Vision Carrots.
A. twice more carrots B. nearly double carrots
C. about 50 percent more carrots D. as many carrots as they used to
2.According to the passage, _______ make(s) kids think it will be more fun to eat.
A. power peas B. dinosaur broccoli trees
C. fun names of food D. cool foods
3.The restaurant study didn’t show that ________.
A. sales increased 28 percent when the name Romantic Hawaii was taken
B. taste rating increased by 12 percent after the Seafood Filet was renamed
C. same food would let people have a different experience with different names
D. the researchers got similar results when they work with children at home
4.The purpose of the passage is to tell us ________.
A. people prefer food with cool names
B. how to name the food which kids eat
C. how to help kids eat in a healthy way
D. kids often imagine when they eat food
