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When Denis Hennequin took over as the Eu...

 

When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining.One exception was France, where Mr.Hennequin had done a reliable job as head on the group's French subsidiary(子公式) to sell more Big Macs to his relatives, His task was to copy this success in all 41 of the European countries where anti-globalisers’ favourite enemy operates.

So far Mr.Henncquin is doing well.Last year European sales increased by 5.8% and the number of customers by 3.4%, the best annual results in nearly 15 years.Europe accounted for 36% of the group's profits and for 28 of its sales.December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly(垄断).

Mr.Hennequin's recipe for revival(复兴) is to be more open about his company's operations, to be "locally relevant", and to improve the experience of visiting his 6.400 restaurants. McDonaId's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment and simply for being American.Mr.Hennequin says he wants to engage in a dialogue with the public to address these concerns.

He introduced "open door" visitor days in each country which became hugely popular.In Poland alone some 50,000 visitors came to McDonaId's through the visitors' program last year.The Nutrition Information Initiative(倡议)launched last year, put detailed Sables on McDonaId's packaging with data on calories, protein, fat, carbohy drates and salt content, "the details are also printed on tray-liners.

1.Which of the following statement is RIGHT?

    A.Denis Hennequin has been boss of McDonald since 2004.

    B.The sales of McDonald is increasing in France.

    C.Denis Hennequin tries his best to increase the sales of McDonald in the world.

    D.The nutrition information is always launched on McDonald products.

2.McDonaId's is blamed in Europe for the following reasons EXCEPT          .

    A.making people fat                B.exploiting workers

    C.treating animals cruelly        D.earning too much

3.Which of the following is not included in the McDonaId's packaging?

    A.attentions    B.fat            C.protein        D.salt content

4.What did Denis Hennequin do to increase the sales of McDonald in Europe?

    A.He visited all the McDonaId's branches in Europe.

    B.He introduced "open door" visitor's days in each country.

    C.He had done a reliable job as head of the group's French subsidiary.

    D.He engaged in a dialogue with the public.

 

1.B 2.D 3.A 4.B 
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Dealing with School Pressure

College can be a very demanding time for students.These tips can help keep college stress at a minimum before it becomes too hard to handle.

Get organized.By becoming more organized, you can reduce your stress level drastically(彻底地)Make a daily schedule of all your activities.Another way to become more organized is by getting your supplies and desk in order.Label folders(文件夹) for each class and arrange your notes and assignment by topic or date so you can easily find information.

Don't procrastinate.Putting off doing your schoolwork will only make you more stressed.If you get an assignment that is due in a month, and you don't have any other assignment to finish, go ahead and begin working on it.

Exercise.Performing some sort of physical activity for thirty minutes three times a week will considerably lower your stress level.Taking the time to exercise will help get your mind off the chaos and stress in your life.

Get plenty of sleep and eat healthily.You need between seven to eight hours of sleep per night in order to rest your mind and body so they can perform well during the day.Eating well-balanced meals will provide your with enough energy to accomplish your daily activities.

Adopt a positive attitude.If you are always negative, then stress will overwhelm you.By looking at things in a positive light, you will not only reduce your stress, but you will also feel better about yourself.

Realize that it's okay to say "no".If you already have a full schedule, don't attempt to add anything else to it.If your friends want you to go out at the last minute but doing so would conflict with your schedule, don't feel bad about turning them down.They will understand.They have been stressed before too.

1.According to the tips, your life will be   if you study without a proper schedule.

    A.organized      B.in disorder       C.free       D.busy

2.Which is NOT TRUE according to the tips?

    A.The more you sleep, the less stressed you will feel.

    B.A balanced diet will make you energetic.

    C.Regular exercise will help you feel relaxed.

    D.Everything in a mess will increase one's stress.

3.What does the underlined word " procrastinate" mean?

    A.ahead of time.                                    B.delay.

    C.give up.                        D.make up.

4.If your good friend invites you to do something while you are busy.what should you do so as not to increase stress?

    A.You should accept the invitation.                 B.You had better say "no".

    C.You should keep silent.         D.You should feel bad.

 

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Our listener question this week comes from Abdullahi Farah, who wants to know about the life and work of Doctor Benjamin Carson.

Doctor Carson is an internationally recognized doctor at Johns Hopkins Hospital in Baltimore, Maryland. He has been the director of Pediatric Neurosurgery at the hospital for twenty-five years. At the age of thirty-three, he became one of the youngest doctors in the United States to hold that position. And he was the first African-American to have that position at Johns Hopkins Hospital.

Ben Carson is known for his work as a brain surgeon for children. For example, in nineteen eighty-seven, he led a team of seventy doctors and nurses in an operation to separate two babies joined at the head. Earlier attempts by other surgeons on other babies had failed. Doctor Carson successfully performed the operation. Both babies were able to survive independently.

Doctor Carson has written four books. His first book, "Gifted Hands," tells the story of his life. Benjamin Carson was born in nineteen fifty-one in Detroit, Michigan.

As a boy, Ben was not a good student. In fact, he was the worst in his class. When his mother learned of his failing grades she asked her sons to read two library books every week. She limited the amount of time they watched television. And she told them to respect every person.

Ben Carson soon became the top student in his class. He went on to study at Yale University, one of the best universities in the country, and later to medical school at the University of Michigan.

Doctor Carson has received many awards and honors. Last year he received the nation's highest civilian honor. Former President George W. Bush presented Benjamin Carson with the Presidential Medal of Freedom at a ceremony at the White House.

1.The passage is probably taken from _____.

A. a radio      B. a magazine       C. TV       D. a paper

2.What does the word “surgeons” in paragraph 3 mean?

A. nurses       B. doctors      C. hospitals    D. points

3.Benjamin Carson’s change in study was largely because of ______

A. his hard work        B. his teacher       C. his mother      D. his father

4.What’s the aim to write the passage?

A. To call on us to learn from Benjamin Carson.

B. To praise Benjamin Carson for his achievements.

C. To show us how Benjamin Carson succeeded

D. To introduce Benjamin Carson’s life and work

 

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阅读下面短文,从短文后所给各题的四个选项(A、B、C和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。

If your father never says to you “I love you” when you are a child, it   1to be more and more difficult for him to say the words as he grows   2.

I do not 3hearing the words from my father when I was growing up.4, I could not recall(回忆) when I had  5said those words to him either.

One day, I decided to   6the ice and make the first 7. So in our next phone conversation I gathered all my   8and let out the words in a low voice, “Dad… I love you!”

There was a 9at the other end and he awkwardly 10, “Well, same back at ya!”

I was unexpectedly  11and my voice was raised, “Dad, I know you love me, and I know when you are ready, you will say what you want to say.”

Fifteen minutes later my mother called and 12asked, “Paul, is everything okay?”

A few weeks later, Dad   13our phone conversation with the words, “Paul, I love you.” I was so moved that tears were rolling down my cheeks as I finally “14” the love. As I sat there in tears I realized that this   15moment had taken our father-and-son relationship to a new   16.Shortly afterwards, my father narrowly  17death following heart surgery(外科手术). Many times   18, I have   19if I had not taken the first step and Dad not  20the surgery, I would have never “heard” the love.

1.A. works out      B. breaks out       C. comes out        D. turns out

2.A. wiser      B. busier           C. weaker       D. older

3.A. remember  B. enjoy            C. mind         D. regret

4.A. Truthfully     B. Fortunately      C. Naturally        D. Obviously

5.A. only       B. last         C. once         D. first

6.A. melt       B. break            C. strike           D. build

7.A. complaint      B. promise      C. move         D. impression

8.A. strength       B. ideas            C. words        D. attention

9.A. sigh       B. silence      C. voice            D. cry

10.A. refused       B. shouted      C. replied      D. explained

11.A. touched       B. frightened       C. shocked      D. annoyed

12.A. excitedly     B. nervously        C. willingly        D. sadly

13.A. continued     B. checked      C. concluded        D. interrupted

14.A. accepted      B. expected     C. learned      D. heard

15.A. quiet     B. difficult        C. special      D. different

16.A. level     B. idea         C. world        D. end

17.A. managed       B. escaped      C. avoided      D. faced

18.A. then      B. ago          C. before       D. since

19.A. realized      B. found        C. doubted      D. wondered

20.A. challenged    B. experienced      C. survived     D. received

 

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 ----You didn’t come to the party yesterday.

---- ______? I’m not a party animal.

A. How can I have     B. How would I have     C. Why should I have     D. Why must I have

 

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 ----Will you be ____ this afternoon , John?

----It depends. I’ m afraid I’ll be called in by my boss.

A. suitable         B. available          C. accurate        D. convenient

 

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