请阅读下列应用文及相关信息，并按照要求匹配信息。请将答案填写在答题卡标号为56-60的相应位置上.注意：E=AB; F=CD
Here are five letters from readers listed in 56-60. All the greetings and signatures are left out. Suppose you are a secretary of the magazine CR (Crazy English Reader), for each one find a suitable reply from A-F. Mark the correct letter (A-F) on your answer sheet. There is one extra reply which you don’t need to use.
1.I am a reader of CR. Recently I found students translate some articles of CR. I appreciate your offering an opportunity to us beginners to ractice using English. So I want to ask how they can obtain these articles and translate them for you, and what qualities you require. Thank you.
2.I love your Crazy English Reader magazine! It provides valuable data for work in our English teaching. My wife and I are teaching Conversational English so I’ve been giving you a bit of a plug at our middle school. I told the students to “get a copy!” It’s good stuff! Fantastic!
3.I’m one of Yao’s fans from Guangzhou. I have read the Yao Ming articles in No. 7 Crazy English Reader. I want to know his correspondence address and the official website. Could you please tell me? Thank you very much indeed.
4.First of all, I must say thank you very much to all the CE Reader editors who give us a really good English magazine. Secondly, I want to give you a piece of advice. In each passage, you give us some new words with their Chinese translation. However, as far as my knowledge is concerned, I think you should give us not only the Chinese meaning but also the English meaning so as to know the words more accurately. Thank you!
5.I am an editor of the English Monthly of our school. I have a question that is how to say the position of the paper e.g., 总编，责任总编 and so on. I hope you can tell me the words in English. The more the better. Thank you so much! I love the book very much. Now, I do this work, and I need to study more information about this work. If you have time, please email me. Thank you.
A. Thank you for your suggestion. We may try that in some future issues of CR. I think the best way to improve your reading vocabulary is to be able to guess the meaning of the word from the other words around it. Also, if you have an English dictionary, it’s good to look up the words and then mark them down in a notebook and review them later on. Then if you really want to learn how to use the words, try using them in conversation or in writing. Hope this helps.
B. The best way for you to learn the different positions in a newspaper or magazine is to get a copy of an all-English magazine or newspaper and then copy down the different positions. There are also titles such as Managing Editor, reporter, Copy Editor, Photo Editor and Layout Editor. I hope this helps. If you have some more specific questions, you can send them to me and I’ll try to answer.
C. The best way to reach Yao directly is through his home team, the Shanghai Sharks. You can write to him at 2570 Xietu Road, Shanghai. For more information on Yao, you can look at the sports section in sina.com. I hope this helps. Another idea is that you can try to write to Yao while he’s living and playing in Houston. You can try to reach Yao in the US at: Yao Ming Compaq Centre 10 Houston, TX 77046.
D. Thank you for being such a careful reader of CR. Yes, you’re right we made a mistake in the writing of that Chinese word. Each issue we try to read very carefully each article and its translation to make sure there are no mistakes, but unfortunately a few mistakes always get by. But you encourage us to keep improving, so thank you.
E. Yes, we do have several students who help us translate some of the articles in our magazine. We contact these translators directly after interviewing their translation work. Afterwards we assign the articles to them for translation. If you are interested in being one of our translators you can send us some information about yourself and a sample of your translation work.
F. Thank you for helping us to promote CR. We’re glad it’s helpful to your students. We always try to include articles that reflect real life. It’s our hope that CR will not only improve students’ English but also open up a different worldview.
The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive．Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing．Too many companies，however，have jumped into foreign markets with embarrassing results．Translation mistakes are at the heart of many blunders in international advertising．
General Motors，the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. “Nova”is Latin for “new (star)”and means “star” in many languages，but in spoken Spanish it can sound like “no va”, meaning “it doesn’t go”．Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe，sales picked up dramatically．
Marketing blunders have also been made by food and beverage companies. One American food company’s friendly “Jolly Green Giant” (for advertising vegetables) became something quite different when it was translated into Arabic as “Intimidating Green ogre(吃人妖魔)”．
When translated into German，Pepsi’s popular slogan，“Come Alive with Pepsi” came out implying “Come Alive from the Grave”．No wonder customers in Germany didn’t rush out to buy Pepsi.
Even a company with an excellent international track record like Kentucky Fried Chicken is not immune to the perils of faulty translation．Many sales were lost when the catch phrase “finger licking food” became “eat with your fingers off” in Chinese translation．
A manufacturer of one laundry detergent also made an expensive mistake in the Middle East. Its advertisements showed a picture of a pile of dirty clothes on the left, a box of the company’s detergent in the middle, and clean clothes on the right．Unfortunately，the message was incorrectly interpreted because most people looked at it from right to left, the way Arabic is read．
Having awakened to the special nature of foreign advertising，companies are becoming much more conscientious in their translation and more sensitive to cultural distinctions．The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called “back translation” to reduce the possibility of blunders. The process uses one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings．
1.The underlined word “blunder” in paragraph 1 has the closest meaning to _____________．
A. dispute B. issue C．obvious error D．ignorance
2.Paragraphs 2 to 6 are developed primarily by means of ______________．
A. descriptions B．analysis
C．contrasts D．giving examples
3.Which of the following statements BEST explains the failure of the laundry detergent ad in the Middle East?
A．The advertisement is offensive to the Arabic religious belief．
B．The advertiser is ignorant of the reading habit of the Arabs．
C．The advertisement is mistakenly translated by the Arabs．
D. The advertisement is poorly designed regardless of Arabic social customs．
4.It can be inferred from the passage that _______________．
A．Jolly Green Giant didn’t attract many customers in Arabic countries
B. advertisements must avoid jokes since what is considered funny in one part of the world may not be so humorous in another
C．marketers do not have to appreciate the values of a culture in order to capture the target market
D. word-for-word translation should be abandoned in advertisement translation
5.What is the best title for this article?
A．Cultural Importance in Advertising．
B．How to Translate Advertisement．
C. Avoidance of Culture Oversights.
D. Prevention of Translation Blunders.
World top-ranked badminton player Lin Dan said last Friday that he was a better player than Taufik Hidayat in the year of 2006 despite losing the Asian Games single title to the Indonesian Olympic champion.
“I have ranked No.1 in the world for two straight years and I think people can easily come to a conclusion on who is a better player for the whole year,” said Lin Dan, also known as Super Dan in the badminton world because of his marvelous performance in the sport.
Hidayat beat Lin 21-15, 22-20 to give Indonesia its second gold medal in Doha on December 9, retaining his Asian Games singles title and avenging(报仇) two losses to the badminton world champion.
Lin, 23, led China to the men’s team title after defeating Hidayat twice in three days, in the preliminary round and in the semifinals of the Asian Games.
In their third meeting, Lin came up against a better-prepared Hidayat than he had encountered previously.
Hidayat was cheered on by the noisy support from dancing and flag-waving Indonesian fans, who had converted the badminton arena into a national celebration even before the two players stepped onto the court.
There’s been a lot of acrimony(言语的刻毒) between Hidayat and Lin, who this year won the single title in the world championships after former champion Hidayat crashed out in the quarterfinals.
In Doha, Hidayat was quoted as calling Lin “arrogant” before the event began, but the two stars played down the rift (a situation where two people dislike each other).
“It’s no problem, we’re close friends,” said Hidayat. “The media fabricated it.”
Lin said last Friday in Beijing that he and Hidayat remain friends despite all the rumors.
“There is no problem between Taufik and me although we don’t talk to each other very much,” said Lin. “Media tends to make up things in order to make their stories juicy.”
1.What does the underlined word “fabricated” mean?
A. made up B. reported
C. discovered D. found out
2.What is the relationship between the two players like?
A. They are only opponents.
B. Lin looks down upon Hidayat.
C. They both think they are friends.
D. The media has worsened the relationship between them.
3.Which of the following statements is true according to the passage?
A. Lin beat Hidayat in all the games of 2006.
B. Lin won the single title in the world championships in 2006.
C. Indonesian fans held a national celebration after the two players stepped onto the court.
D. Hidayat beat Lin 21-15, 22-20 to give Indonesia its first gold medal in Doha on the ninth of December
4.This passage implies that ________.
A. Hidayat was in a better prepared condition than Lin in the Asian Games
B. Lin helped to win the men’s team title in the Asian Games of 2006
C. Both of them are the best badminton players in the world
D. Media tends to make up rumors
5.What is the best title for this passage?
A. Opponents Become Good Friends
B. True Friendship
C. World Top-ranked Badminton Players
D. Who Is a Better Player?
August has always been difficult for me. It is the time when I realize that the books my English teacher assigned to me are not going to read themselves and that I have a difficult month in front of me.
You might think that I don’t want to spend my summer reading, but that’s not the problem: I love reading. On the first day of my summer holidays this year, I went to the library and got “A Gathering of Old Men” by African-American writer Ernest Gaines. I enjoyed it very much. I read all the magazines that my parents subscribe to and spend about 30 minutes every day with the morning paper. So why do I hate summer reading for school? Because the books on summer reading lists are often slow-going and just uninviting. Teachers and librarians don’t understand that summer reading can be entertaining as well as educational. They choose books that a friend of my mother’s calls “spinach books”: good for you, but not much fun to take in. Every summer, I read them, hate them and get bitter about the experience.
This bitterness started three years ago when I was about to begin high school. As preparation, my English teacher told me to read “The Age of Innocence” by American author Edith Wharton. I’m sure there are many people who enjoyed “The Age of Innocence”—some might even say it’s their favorite book.
But I don’t think any of these people read it as a 14-year-old boy on his summer vacation.
“The Age of Innocence” is the story of a forbidden romance in New York 100 years ago. At 14, my only experience with romance was my love for baseball. I couldn’t imagine being in love, much less being in love in 1900. “The Age of Innocence” was totally different to my life.
Most of my required summer reading has been like that—books written in a style that plays up the adjectives and plays down the verbs. I guess teachers don’t think exciting plots make for “good literature”. To me, though, a good writer describes events and characters in a way that makes the reader want to know what happens next.
If I were making up a summer reading list, it would include “The Friends of Eddie Coyle” by George V. Higgins, “The Right Stuff” by Tom Wolfe, and “Into Thin Air” by Jon Krakauer. These are all books that have literary value but, just as important, can also entertain kids on vacation. If the teachers could stand a little fun in the books they assign, my Augusts would be a lot more enjoyable.
1.The author thinks he will have a difficult August because _______.
A. he doesn’t like reading in summer vacation
B. he is to read the books boring and not right for kids
C. he hates the English teacher assigning homework
D. he hates August
2.What can make students interested in August reading ought to be ______.
A. romantic B. out of date
C. entertaining and educational D. pure
3.The author listed such books as “The Friends of Eddie Coyle” because he thinks ______.
A. they can change his opinion
B. he can learn a lot more from them
C. they are of literary value, and enjoyable
D. he has to do as teachers tell him to
4.In the opinion of the author of this passage, a good writer should be _______.
A. one who describes events and characters in different ways
B. one who is full of imagination
C. one who is learned
D. one who uses a way of describing that makes the reader wish to know what to happen next
5.Which of the following could be the best title of this passage?
A. Why Can’t Teachers Set Us Fun Books?
B. I Don’t Like Reading on the Vacation
C. Teachers, Don’t Set Us Any Reading Assignments
D. Teachers, Set Us Free
阅读下面短文,按照句子结构的语法性和上下文连贯的要求,在空格处填入一个适当的词或使用括号中词语的正确形式填空,并将答案填写在答题卷标号的相应位置上.
New York’s high-class restaurant scene is in the depression, according to the newest Zagat survey __1.___ (release) Tuesday, with price increase coming at a time __2.__ diners say they _ 3.__ (eat) out less often and spending less in the face of dreadful economic conditions.
“Restaurants are clearly feeling the pinch (拮据) from the economic crisis”, said Tim Zagat, founder of the survey now in _ 4.30th year which bases the food, decoration and service ratings for some 2,000 restaurants on feedback from restaurant patrons (食客).
The influence was not _ _5._ (limit) to diners, either, the survey found. Restaurant openings declined for the first time since 2003,down to 119 from last year’s 163, and 187 just three years _ _6.___.
Nearly 40 percent of the survey’s 38,000-plus respondents said they were coping _ _7._ _ the shaky economy by eating out less often and by going to __ 8._ _ (expensive) restaurants.
As a matter of fact, high-end diners were hit even harder, with a nearly 10 percent price increase. The findings were one _ _ 9.___ (explain) for a number of new burger, pizza and barbecue places that popped up this year, the survey noted. Even well-known chefs such as Alain Ducasse and Jean-Georges Vongerichten opened small restaurants _ _10._ _ noodle shops.
阅读下面短文，掌握其大意，然后从各题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该题涂黑。
In the company in which I work, each of us is afraid of at least one person. The lower your 1is, the more people you are afraid of. 2all the people are afraid of the twelve men at the top who helped 3and build the company and now own and direct it.
All these twelve men are elderly now and drained (耗尽) by time and success of energy and ambition. Many have spent their whole lives here. They seem friendly and 4when I come across them in the halls and always modest when they ride with others in the public lifts. They 5work hard. They hold meetings, make promotions, and allow their names to be used on announcements that are prepared and issued by somebody else. Nobody is sure who really runs the company, but the company does run.
In the 6course of a business day I am afraid of Jack Green because my department is part of his department and Jack Green is my boss; Green is afraid of me because most of the work in my department is done for the Sales Department, which is more important than his department.
Green distrusts me sometimes. He makes 7clear to me every now and then that he wishes to see everything 8out of my department before it's shown to other departments. I know he doesn't really mean this. He is too busy with his own work to pay that much attention to all of mine, and I'll bypass (避开) him on most of our assignments rather than 9his time and delay their 10to people who have an immediate need for them.
1.A. position B. pay C. salary D. office
2.A. And B. But C. So D. Because
3.A. find B. buy C. set D. found
4.A. strict B. responsible C. content D. honest
5.A. no more B. no longer C. no less D. no shorter
6.A. normal B. familiar C. easy D. busy
7.A. that B. him C. this D. it
8.A. coming B. making C. producing D. inventing
9.A. use up B. make up C. take up D. break up
10.A. production B. delivery C. value D. time
