In the past ten years,America's National Basketball Association(NBA)has grown increasingly dependent on the rest of the world to supply players.
When Michael Jordan and Larry Bird won gold in Barcelona in 1992,the Americans were praised for teaching the world how to play basketball.This season,however,20 percent of NBA rosters(花名册)will be filled by non-Americans.NBA commissioner David Stem happily embraces the trend.On a visit to Paris in October,Stern outlined his vision for the future,which is likely to see Europe hosting NBA games by 2010.
The NBA is now planning to take China by storm.
“Our experience in China has been that it is going to be explosive in its growth,” said Stern.The strategy in China is television “We've made 14 deals in China with local and national networks on cable and satellite.” The success of Chinese centre Yao Ming has paved the way for the NBA marketing blitz in China.The NBA,which is broadcasted in more than 200 countries in 42 languages,will put that to the test in October 2004 when the Houston Rockets play two preseason games against the Sacramento Kings in Beijing and Shanghai.The NBA knows that it needs a global market to compensate for tough times on home soil.
“It doesn't matter where the players come from,all the NBA teams now know that they have to scout(寻找,觅得)internationally,”said Terry Lyons,the NBA's vice-president of international public relations.“It has increased the level of competition here.” As Frenchman Tony Parker and Argentine Emanuel Ginobili showed in winning championship rings with the San Antonio Spurs last season,many people can earn the respect of their American peers.Others,such as the Houston Rockets' Chinese centre Yao Ming—number one draft pick in 2002—and the Detroit Pistons' 18-year-old Serb Darko Milicic--number two overall in this year's draft—are icons(偶像)in-waiting.It is the ultimate(最后的)revolution the rest of the world teaching the US how to play basketball.
1.According to the report, .
A.Michael Jordan is still playing a very important role in NBA
B.the part played by the foreign players in NBA will be great
C.Yao Ming is to play two pre-season games in NBA
D.European countries will host the 2004 NBA games
2.The underlined phrase “take China by storm” has the meaning of .
A.NBA intends to make China its “marketing center”
B.NBA is planning to set up some training centers in China
C.there'll be a big storm when NBA comes to China to play against the Sacramento Kings
D.the NBA's live basket games will be broadcasted on all the TVs in China
3.What seems to be the biggest change that is happening to NBA?
A.NBA is expecting more foreign players to join the league.
B.China's rapid development in sports affects NBA.
C.Yao Ming has taken the place of Michael Jordan.
D.The NBA will stop teaching the world how to play basketball.
4.When the writer talked of “home soil”,he was referring to .
A.farms in the States B.native Americans
C.the NBA training center D.the USA
5.Which of the following can be used as the best title for the passage?
A.The Non American Basketball Players B.NBA Is Coming to China
C.The Foreign Ties That Bind the NBA D.NBA Is Making Big Progress
A typical Chinese Internet user is a young male who prefers instant messaging to e-mail,seldom makes online purchases but favors news,music and games sites.According to a study,about two-thirds of survey participants use the Internet for news—often entertainment-related—or for online games.About half download music and movies.
They also tend to prefer instant messaging to e-mail,and they are depending on the Internet more frequently than before to communicate with others who have the same professions,hobbies and political interests.Online purchases still remain unpopular in China.Three-quarters of users surveyed have never bought anything over the Internet,and only 10 percent make purchases even once a month.Among those who do buy online,most pay for entertainment while others buy phone cards,or computer hardware or software.
“Many people don’t trust the quality of goods bought online,” Guo said Wednesday.“If they buy it in a store and don't like it,they can easily bring it back.’’
The survey was done in five major cities:Beijin9,Shanghai,Guangzhou.Chengdu and Changsha.Results do not necessarily project countrywide because Internet use in rural areas is lower than in cities.Guo describes the typical netizen(网民)in the five cities surveyed as young,male,richer and more highly educated.Males make up two-thirds of the Internet community,and more than 80 percent of users are under 24.Among people ages 25 to 29,60 percent to 80 percent go online.
China has more than 100 million people online,second in the world to the United States.
1.A typical Chinese Internet user will be the one who .
A.likes to send e-mails B.likes to buy goods online
C.likes to pay for entertainment D.likes the games sites
2.Online purchases still remain unpopular in China mainly because .
A.it is more difficult for sales returns B.people haven't computers
C.people can't have a look at the goods D.goods bought online are of low quality
3.Which of the following words fails to describe the typical netizens in the five cities?
A.Well-educated. B.Richer. C.Female. D.Young.
4.According to the text,which of the following shows the fight relation between online people and their ages?
Kate broadcast her new CD on the radio; ________________, she gave performances on TV.
A. as a result B. in addition C. in a way D. in return
At first I doubted his ability, but in the end he ___________to do the job well.
A. succeeded B. tried C. managed D. sought
This species has nearly ______________because its habitat is being destroyed.
A. died down B. died out C. turned down D. turned up
He has been out of work for three months; as a result, he has to ____________on family expenses by one-third.
A. cut out B. cut down C. cut up D. cut off