People used to accept a medieval world view in which human life was of little value ____ with the greatness of God.
A. compare B. to compare C. compared D. comparing
Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial （商业广告）can cost more than $6000 a second. And that does not include cost of paying for air time(电视节目开始的时间). Which is more valuable, the program or the ad? In terms of money – and making money is what television is all about– the commercial is by far the more important.
Research, market testing, talent, time and money—all come together to make us want to buy a product. No matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV commercials actually buy their way into our head. We, in turn, buy the product.
And the ads work because so much time and attention are given to them. Here are some rules of commercial ad making. If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies(识别) with. If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don’t think we pay that much attention to them. But facts show we are kidding（哄骗，嘲弄）ourselves. The making of a commercial that costs so much money is not kid stuff. It’s big, big business. And it’s telling us what to think, what we need, and what to buy. To put it simply, the TV commercial is a form of brainwashing.
1.TV commercials are more important than other programs to television because _______.
A. they bring in great profits(利润)
B. they require a lot of money to make
C. they are not difficult to produce
D. they attract more viewers than other programs
2.The purpose of all the efforts made in turning out TV commercials is _______.
A. to persuade people to buy the product
B. to show how valuable the product is
C. to test the market value of the product
D. to make them as interesting as TV movies
3.From the rules set for making commercial ads, we can see that_______.
A. the lower-middle-class buyer likes to work with his hand
B. the more stupid the characters, the more buyers of the product
C. ad designers attract different people with different skills
D. an upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer
4.It is believed by the writer that_______.
A. few people like to watch TV commercials
B. TV commercials are a good guide to buyers
C. TV commercials often make people laugh
D. people do not think highly of TV commercials
Some people make you feel comfortable when they are around. You spend an hour with them and feel as if you have known them half your life. These people have something in common. And once we know what it is, we can try to do it ourselves.
How is it done? Here are several skills that good talkers have. If you follow the skills, they’ll help you put people at their ease, and make friends with them quickly.
First of all, good talkers ask questions. Almost anyone, no matter how shy he is, will answer a question. One well-known businesswoman says, “At business lunches, I always ask people what they did that morning. It’s a common question, but it will get things going.” From there you can move on to other matters—sometimes to really personal questions. And how he answers will let you know how far you can go.
Second, once good talkers have asked questions, they listen to the answers. This point seems clear, but it isn’t. Your questions should have a point and help to tell what sort of person you are talking to. And to find out, you really have to listen carefully and attentively.
Real listening at least means some things. First it means not to change the subject of conversation. If someone sticks to one topic, you can take it as a fact that he’s really interested in it. Real listening also means not just listening to words, but to tones of voice. If the voice sounds dull, then, it’s time for you to change the subject.
Finally, good talkers know well how to deal with the occasion of parting. If you’re saying good-bye, you may give him a firm handshake and say, “I’ve really enjoyed meeting you.” If you want to see that person again, don’t keep it a secret. Let people know what you feel, and they may walk away feeling as if they’ve known you half their life.
1.Asking questions might be a quite good and suitable way _______.
A. for you to make more and more new friends
B. to begin your business talks
C. to get the conversation going smoothly
D. for you to make a deep and lasting impression on others
2.After having asked somebody a question, it’ll be polite of you to _______.
A. make clear what kind of person he is
B. listen to his reply attentively
C. wait quietly and patiently for his answer
D. go on asking him more questions
3.Generally speaking, good talkers are persons who _______.
A. are good at making any topic interesting
B. never talk too much or too little
C. always speak in a gentle way
D. know how and when they should change the topic of the talk
4.If you really take delight in meeting someone again, _______.
A. you may take him as your lifelong trustworthy friend
B. it seems necessary for you to let him know it
C. it’s proper for you to give him a second handshake
D. it’ll be helpful for you to have further understanding of him
阅读下面短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
Red roses were her favorites, her name was also Rose. And every year her husband sent them, tied with pretty bows. The year he died, the roses were still 1to her door.
Each year he sent her roses, and the 2would always say, “I love you even more this year, than last year on this day.” My love for you will always 3, with every passing year. “She knew this was the last time 4the rose would appear. Her loving husband did not know that he would 5. he always liked to do things early. Then, if he got too busy, 6would work out fine.”
A year went by, and it was 7to live without her mate. Then, the very hour, as on Valentines before, the doorbell rang, and there were roses, sitting by her door. She brought the roses 8, calling the florist shop. The owner answered, and she asked him , if he would explain, why would someone do this to her, 9her such pain?
“I know your husband passed away, more than a year ago,” The owner said, “I knew you’d 10, and you would want to know. “ “ The flowers you received today, were 11in advance.” “Your husband always planned ahead, he left nothing to chance.”
She thanked him and 12the phone, her tears now flowing hard. Her fingers shaking, as she slowly reached to 13the card. Inside the card, she saw that he had written her a note. This is what he wrote: “Hello my love, I know it’s been a year 14I’ve been gone, I hope it hasn’t been too hard for you to overcome.” “I know it must be lonely, and the pain is very 15. for if it was the other way, I know how I would feel. The love we shared 16everything so beautiful in life. I loved you more than words can say.”
“You were my friend and lover, I know it’s only been a year, 17please try not to grieve. I want you to be happy, 18when you shed your tears. That is why the roses will be sent to you for years.”
“ When you get these 19, think of all the 20that we had together, and how both of us were blessed. I have always loved you and I know I always will. My love, you must go on, you have some living still.”
1.A. passed B. shown C. presented D. delivered
2.A. note B. message C. line D. information
3.A. disappear B. decrease C. grow D. keep
4.A. that B.when C. which D. what
5.A. pass by B. pass away C. pass down D. pass on
6.A. everything B. something C. nothing D. anything
7.A. happy B. meaningful C. hard D. impossible
8.A. in B. out C. along D. up
9.A. curing B. healing C.causing D. killing
10.A. ask B. wonder C. doubt D. telephone
11.A. booked B. grown C. planted D. designed
12.A. picked up B. turned up C.held up D. hung up
13.A. buy B. get C.read D. write
14.A. when B. that C. before D. since
15.strong B. weak C. true D. real
16.A made B. bad C. let D. left
17.A. so B. but C. though D. still
18.A. even B. only C. merely D. just
19.A. roses B. belongings C. congratulations D. remarks
20.A. sadness B. disappointment C. happiness D. sufferings
---I don’t know how to write the article assigned by our professor on international trade.
--You should have ______ your attention on the lecture that ______ how international situation affects exports and imports across the globe.
A. put; concentrate on B. paid; talked about
C. fixed; dealt on D. focused; focused on
The operation room in every hospital has to _______bacteria of any kind so that the patient being operated on doesn’t get infected.
A. keep free from B. make it free from C. to be made free with D. be kept free from
