You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”
They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.
Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover（暗中影响的） marketing．Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could ________.
A．get the sweater at a lower price B．be heard by people around
C．be admired by other shoppers D．decide on buying the sweater
2.Lorenzo Bertolla is __________．
A．a very popular male singer B．an advertising agency
C．a clothing company in Rome D．the brand name of a sweater
3.Which of the following can be inferred from the passage?
A．The two girls are in fact employed by the Lorenzo Bertolla Company.
B．The MTV generation tend to be more easily influenced by ads.
C．Traditional advertising is becoming less effective because it's too direct.
D．Undercover marketing will surely be banned soon by the government.
4.Which of the following would be the best title for the text?
A．Two Attractive Shoppers B．Lorenzo Bertolla Sweaters
C．Ways of Advertising D．Undercover Marketing
It was once thought that air pollution affected only the area immediately around large cities with factories and/or heavy automobile traffic. Today, we know that although these are the areas with the worst air pollution, the problem is literally worldwide. On several occasions over the past decade, a heavy cloud of air pollution has covered the entire eastern half of the United States and led to health warnings even in rural areas away from any major concentration of manufacturing and automobile traffic. In fact, the very climate of the entire earth may be affected by air pollution. Some scientists feel that the increasing concentration of carbon dioxide in the air resulting from the burning of fossil fuels(coal and oil) creating a greenhouse effect-holding in heat reflected from the earth and raising the world’s average temperature. If this view is correct and the world’s temperature is raised only a few degrees, much of the polar ice cap will melt and cities such as New York, Boston, Miami, and New Orleans will be under water.
Another view, less widely held, is that increasing particulate matter in the atmosphere is blocking sunlight and lowering the earth’s temperature-a result that would be equally disastrous（灾难的）. A drop of just a few degrees could create something close to a new ice age, and would make agriculture difficult or impossible in many of our top farming areas. At present we do riot know for sure that either of these conditions will happen(though one recent government report prepared by experts in the field concluded that the greenhouse effect is very likely). Perhaps, if we very lucky, the two tendencies will offset each other and the world’s temperature will stay about the same as it is now.
1.As pointed out at the beginning of the passage, people used to think that air pollution ______.
A．caused widespread damage in the countryside
B．affected the entire eastern half of the United States
C．almost brought worldwide effect
D．existed merely in urban and industrial areas
2.As far as the greenhouse effect is concerned, the author _____________.
A．shares the same view with the scientists
B．is uncertain of its occurrence
C．rejects it as being ungrounded（无根据的）
D．thinks that it will increasingly destroy the world soon
3.It can be inferred from the passage that .
A．raising the world’s temperature a little would not do much harm to life on the earth
B．lowering the world’s temperature a little would lead to agricultural disasters
C．almost no temperature variations have occurred over the past decade
D．the world’s temperature will remain stable forever
4.This passage is primarily concerned with .
A．the greenhouse effect in the world
B．the measures to adjust the climate
C．the potential effect of air pollution
D．the measures to protect the environment
Net Library Is a library that lends out digital books．It treats a digital like a paperback copy．It charges libraries per book per copy and gives publishers a cut of the total income．
From the consumer's point of view, this means that if more than, say, five people want the latest Danielle Steel romance novel, other people who request that book will get a message saying the title can't be found．
It's a model many publishers seem to have embraced．More than 350 gave the company rights to hand out their digital works and McGraw-Hill Corporation and Houghton Mifflin Corporation have put money in the company．The California public libraries and about 1,800 others across the US are trying out the Net Library service．
Some librarians criticize the New Library model．Stanford University librarian Michael Keller argues that the company is creating an unnatural fear of digital woks; which is contrary to the ideas of the Internet．
Keller and some other librarians argue for the e-book vision set forth by E-Brary．E-Brary is starting a service mat lets us users read books for free．
But it will charge about 25 cents a page when a person tries to print out material or copy and paste it into a different file or tries to download copy onto a computer．
Christopher Warnock, chief executive of E-Brary, believes most consumers won't want to buy entire books, only the parts that interest them．
"There's not really a lot of good m owning an electronic file and having to store it and manage it．It doesn't make sense．" he said．
1.How do publishers get money from the Net Library?
A．They get money from selling their books to the Net Library.
B．They share the money with the Net Library.
C．They get money by cutting the cost of the books.
D．They get the money from the readers.
2.The underlined word "embraced" in the 3rd paragraph means _ ___.
A．taken something willingly B．held something tightly
C．disliked something badly D．tried out something hard
3.From the 2nd paragraph we can see consumers .
A．don’t care if they are charged money
B．enjoy the service of the Net Library
C．don’t like other people borrowing books
D．complain about the limited number of the new books
4.What does the last paragraph mean?
A．Net Library is not a good way for the consumers.
B．There is no need for consumers to have a whole book.
C．E-Brary is not a good library for the consumers.
D．It’s reasonable to charge the consumers money for copying some pages.
"Time is a problem for children," states a news report for a new Swiss watch．Children in some countries "learn time slowly" because "they don't wear watches" and "parents don't really know how to teach them time．" The children grow up with this handicap and become adults-and then can't get to work on time．Is there an answer to this problem? Of course-it's the Flick Flak, made by a famous Swiss watch company．
The Flick Flak is being marketed as something teaching watch for children aged 4 to 10．The watch itself does not teach children how to tell time, of course; it merely "takes their imagination" by presenting the "hour" hand as a beautiful red girl named Flak and the "minute" hand as a tall blue boy named Flick．Flick points to related "blue" minutes on the dial, while Flak points to "red" hour numbers．The characters and colors combined with parental help, are supposed to teach young children how to tell time．
The watch comes equipped with a standard battery and a nylon band （尼龙表带）．Peter Lipkin, the United States sales manager for the Flick Flak, calls it "childproof: if it gets dirty you can throw the whole watch in the washing machine．" The product is being sold in select department stores in Europe, Asia and the United States for a suggested price of $25．Parents who buy the watch may discover that it is one thing to tell time; it's quite another for them to be on time．
1.From the news report we know that ____ .
A．parents are patient when teaching children time
B．parents have little idea of how to teach children time
C．children are likely to learn time quickly
D．children enjoy wearing the Flick Flak watch
2.The author doesn't seem to believe____ .
A．children will be on time if they have not learnt how to tell time
B．a Flick Flak can help parents teach their children how to tell time
C．the Flick Flak can take children's imagination
D．children usually have trouble telling time if they don't wear watches
3.The underlined word handicap （Para．1） means ____ .
A．displeasure B．discouragement
C．disappointment D．disadvantage
4.The United State sales manager calls the new watch “childproof” because ___ .
A．it is designed to teach children to be on time
B．it proves to be effective in teaching children time
C．it is made so as not to be easily damaged by children
D．it is the children's favorite watch
阅读下面短文，从每题所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该项涂黑。
Read the following reviews for movies that are showing at the moment．And then answer questions．
Happiness（Romance）★★★★
Happiness tells the story of two people （Lisa Turbot and Danny Roy） who work for different advertising companies．They talk on the phone all the time and don't like each other．But then they correspond by email and fall in love．This movie will be very popular with teenagers and people who like romances．It also has beautiful music．
I Scream （Thriller）★★
In I Scream, Paul （Colin Jacks） is a young man who joins a thriller club．Each of the members tries to frighten the others．Paul is told to stay in an old house for the night．This movie is very frightening but also quite silly．It doesn't make sense for Paul to stay m the house when things start to go wrong．Only for people who like thrillers．
Paul's Heroes （Comedy）★★★
This is a very funny war movie set in World War Two．Six soldiers （including Sammy Turblow） have to get to Italy to take secret messages to the American army there．During the movie, they dress up as women and fight with Italian workers．You can guess the ending, but it's great fun getting there．
_____（Drama）★★★★
This is a very good drama with Jack Ross, who pays a hard-working truck driver．His wife becomes ill and he has to find a doctor who can help her．m his travels he meets Dr．Lloyd （Phil Driver） who has found the cure for the illness, but Jack Ross has only twelve hours to get the medicine back to his wife on the other side of America．This is an excellent movie, which is very exciting．
1.Which of the four movies is the least popular with people?
A．The 1st one. B．The 2nd one.
C．The 3nd one. D．The 4th one.
2.The underlined word "correspond" can be replaced by _________.
A．date B．exchange C．write D．communicate
3.A thriller is most probably a film which tells something _________.
A．frightening B．instructive C．humorous D．interesting
4.Which of the following is the best title for the fourth film?
A．A Hard-working Truck Driver B．Medicine
C．A Strange Illness D．Twelve Hours
阅读下面短文，掌握其大意，然后从各题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。
In college I had a part-time job at a shop downtown that sold doughnuts(a kind of cake) and coffee. The small shop, 1on a block where a dozen buses stopped, it provided food to people who had a few minutes to wait for their 2.
I 3coffee in takeout cups and patiently waited on customers who’d point through the glass case and say, “No, not that one, the one two rows over.”
Every afternoon around four o’clock, a group of school children would burst 4the shop. Adults would glance in, see the crowd and 5on. I didn’t 6if the kids waited for the bus in the shop.
I came to know them pretty well. The girls would talk about school. The boys were more quiet, choosing not to 7their secrets, but still, they’d wait every day in the store 8their bus came.
Sometimes I'd hand out bus fare （车费） when a ticket went 9— always repaid the next day．When ii snowed, the kids and I would wait 10for a very late bus．They'd call their parents to let them know they were okay．At _ closing time I wouldn't 11the door, and the kids and I would wait in the warm store until their bus finally arrived．
I 12a lot of doughnuts on snowy days．I enjoyed my pals （伙伴）, but it never 13to me that I played an important part in their lives—until one Saturday afternoon when a serious-looking man came into the store and asked if I was the girl who worked weekdays around four o'clock．I 14it was true, and he introduced himself 15the father of two of my favorites—a brother and sister team．
"I want you know I appreciate what you do for my children．I 16about them having to take two buses to get home．It 17a lot that they can wait here and you are keeping an eye on them．"
I told him it wasn't a big 18．that I enjoyed the kids．
"No, you don't understand．When they're with the doughnuts lady, I know they're 19．It is a big deal．And I'm grateful．"
So I was the Doughnuts lady．I not only had received a 20．I had become a landmark．
1.A．existed B．located C．lied D．stood
2.A．ride B．train C．passengers D．cars
3.A．tasted B．had C．made D．poured
4.A．into B．out C．for D．along
5.A．go B．come C．pass D．pull
6.A．consider B．mind C．think D．realize
7.A．hear B．notice C．share D．show
8.A．when B．before C．after D．until
9.A．stealing B．disappearing C．missing D．remaining
10.A．happily B．anxiously C．sadly D．bravely
11.A．lock B．open C．watch D．keep
12.A．ate up B．gave away C．let out D．sent away
13.A．stuck B．reminded C．moved D．occurred
14.A．admitted B．talked C．guessed D．refused
15.A．for B．to C．as D．like
16.A．care B．worry C．frighten D．wonder
17.A．means B．takes C．has D．gives
18.A．pride B．pleasure C．deal D．help
19.A．controlled B．behaved C．alive D．safe
20.A．word B．title C．prize D．award
