Junk food advertising is “monopolising(垄断)” the Internet as television advertising comes under examination. Among 315 children’s websites, ads for soft drink, ice-cream, fast food and sugar are more than those for healthy foods by two to one.
Researchers looked at every food reference on 119 websites of companies active in advertising food and drink to children. They found that food references—anything from a picture or an article to an ad or a game—appeared on 44 per cent of popular children’s websites. Two-thirds of these were for unhealthy foods. Unhealthy products were three times more likely to be branded.
Many of the techniques used on food product websites for companies that included Cadbury, Nestle and Kellogg strengthen the food brand and make children spend more time seeing the product. More children spend more time on the Internet which captures and maintains children’s attention. It makes the Internet a powerful marketing medium.
Researchers found that 29 per cent of sites used advergames—in which the branded product is integrated (融入)into a computer game.The number of games per site varied. The Wrigley’s Candystand website contained 67 games. Those sites aiming at younger children and adults had a higher rate of advergames than those for preschool-age children, as did those sugary drinks , ice-cream and chocolate.
Kathy Chapman, the senior nutritionist at the Cancer Council, said, “The marketing is becoming a lot more complex. It used to be a couple of things; now it’s a whole range. The companies use different kinds of ways to promote their products and make them known. There’s a lot more things going on.”
68. According to the passage, television advertising about junk food .
A. is more popular than the Internet advertising
B. is becoming more and more varied
C. is being controlled at present
D. will be replaced by the Internet advertising
69. Why does the Internet become the favorite place for junk food advertising?
A. The Internet is becoming more popular with children than the other medium
B. The children believe in the advertisements on the Internet.
C. The techniques make junk food more attractive.
D. The number of children watching TV has dropped a lot.
70. What can we know about the advergames?
A. They are new websites to advertise junk food.
B. Most of the children’s websites have advergames.
C. They are popular advertisements for children.
D. Children can get the junk food advertisements through advergames.
71. What does the passage mainly talking about?
A. Junk food ads finding web home B. Junk food ads forbidden on TV
C. Junk food market expanding D. Junk food harming children
Every family with kids has seen its share of arguments, shouting and complaining. It turns out that all those conflicts serve an important purpose in the development of children . Saying “no” followed by a bad temper, just may be an unavoidable part of growing up. And that’s a good thing. These are the first steps toward independence. Even young children have to challenge their parents sometimes. Studies have shown the following:
·Although stressful, conflicts are beneficial for children.
·Learning to manage conflicts is necessary for a child’s development.
·Conflicts during the preschool years occur because children desire even more attention than parents can or should give. http://wx.jtyjy.com/
If you understand why conflicts occur, it can minimize the conflicts between you and your children. Conflict is a child’s attempt to develop a sense of self and how he or she learns to express his or her needs and ideas. Parents develop and drive this independence by putting children to the outside world both formally and informally.
Conflicts can grow out of a difference of opinion or might just be a way to blow off steam(发脾气) . In rare situations, constant conflicts between parents and children can indicate a deeper emotional problem. Consult your doctor if this seems to be your situation.
It’s important to offer your child choices, which should be determined by age and developmental level. The more responsible a child is, the more choices he or she gets in reward. You can threaten your child with punishment, but often offering a choice will better improve angry situations. Consequences and rewards should have some meaning to your child.
Often a child’s adverse(敌对的)reaction when he or she hears the word “no” can be avoided by giving the child an explanation as to why you have refused his or her request.
60. Why does the author think conflicts are good?
A. It’s a sign that children are trying to be independent.
B. Children can learn to control the bad temper.
C. This can develop a better way of communication.
D. It can improve the relationship between parents and children.
61. A 3-year-old boy challenges his parents angrily, according to studies, because he may ,
A. feel being overlooked by his parents.
B. get tired of being looked after by his parents.
C. want to stay with his parents at any time.
D. be blamed by his parents for his faults.
62. In most cases , the conflicts between parents and their children .
A. lead to more misunderstandings B. don’t hurt feelings
C. are highly valued by parents D. involve visiting doctors
63. What can be concluded from the passage?
A. Children understand what their parents think of clearly.
B. Children enjoy giving their opinions by conflicting with their parents.
C. Most parents would rather punish their children than reward them.
D. Communication can reduce conflicts between parents and children.
第三部分：阅读理解（共20小题；每小题2分，满分40分）
阅读下列短文，从每题材所给的四个选项A、B、C、D、中，选出最佳选项
A few weeks after Hurricane Katrina hit the Gulf coast, the Texas school where I teach collected furniture and other household items for a family from Louisiana that had lost everything. I thought of how sad it would be to lose all of the things that held so many priceless memories. Nothing could ever really replace a memory. I prayed I would be able to help the family in some ways , and at least give them practical things they could use.
I had a couple of old chairs in the house, and went into the spare bedroom to dig them out. Then I saw the wooden rocking chair(摇椅) in the corner. Deep brown , with a unique pattern of fruits and leaves edged in gold on the back. I’d never seen another like it. I used to rock my son to sleep in it when he was a baby. Talking about memories, I could never bear to part with that rocker. http://wx.jtyjy.com/
But a feeling suddenly swept over me. Give it away. “Do you really want to do this?” my husband asked. I said firmly, “Yes!” He helped me load the rocking chair into my car. “Doesn’t it hold sentimental(情感的)value for you?” I couldn’t explain it. I took the rocker to the school the next day. The woman in charge of the donations(捐赠品)for the Louisiana family loaded it into the back of her truck.
The very next day at school, the woman in charge came rushing into my classroom. “Angie, I have to tell you a story about that rocking chair!” she said.
The family was grateful for every single item we’d donated, they told her. Then they saw the rocker. Everyone stopped and stared. Then the granddaughter cried out, “Grandma, look! It’s your rocking chair!” http://wx.jtyjy.com/
My rocking chair was exactly like the one they had lost in the hurricane, the one that held their sweetest memories.
56. Why did the author feel sympathy for the family that had lost everything?
A. They met Hurricane Katrina.
B. They had no furniture and other items to use.
C. They lost the things holding memories.
D. They had to rebuild their house.
57. When thinking of having used the rocking chair the author .
A. decided to give it away B. asked her husband for advice
C. liked it more than before D. hated to part with it
58. We can infer from the passage that the author’s husband .
A. didn’t support the author’s social work B. didn’t agree to donate the chair
C. thought the rocking chair valuable D. could understand what she thought then
59. What’s the best title for this passage?
A. A good deed for a homeless family B. Comfort a family with a gift of memories
C. A piece of furniture donated to a family D. We all need the rocking chair
As we know, knowledge is power and the more you learn, .
|
A．the more for life you are equipped |
B．the more life you are equipped for |
|
C．the more equipped for life you are |
D．you are equipped the more for life |
Along the road many newly-built buildings.
|
A．lie |
B．has |
C．have |
D．is |
—What made Susan ?
—Losing her new bike worth 100 dollars.
|
A．so annoyed |
B．so much annoying |
C．to be annoyed |
D．was annoyed |
