The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
1.What is the best title of the text?
A. A website aimed at children’s food B. The cartoon guide named “Haiz”
C. An “aducation” website for children D. A popular online video game
2. Why did the government start the website?
A. To advertise the video game for children.
B. To help children know about advertising.
C. To attract the biggest market of buyers.
D. To sell the products of its company.
3. What can players do in the website game?
A. Play video games during the trip. B. Travel to a supermarket.
C. Eat in a fast-food restaurant. D. Choose appearance for their character.
4.Children are important for advertising because they are ______.
A. important for the society B. the most potential buyers
C. easily influenced by ads D. easily affected by poor products
5. According to Michelle Obama, lots of foods advertised for children are ________.
A. of low quality B. yummyC. of high nutrition D. healthy
However important we may regard school life to be, there is always the fact that children spend more time at home than in the classroom. Therefore, the teacher should realize that parents have a great influence on their children. Parents can become strong allies (助手) of the school or they can get in the way of the school education.
Experts have realized the need to keep parents informed of the newer methods used in schools. Many headmasters have conducted workshops explaining such matters as the reading readiness, program writing and mathematics to parents.
Moreover, the classroom teacher, with the permission of the supervisors(管理者), can also play an important part in giving more knowledge to reporting pupils progress, teachers can help parents a lot in educating their children and parents can give much help to teachers.
Suppose that a father has been drilling Junior arithmetic lessons night after night. In a friendly talk between the teacher and the father, the teacher can help the parent to make Junior interested in it. He might be persuaded to let Junior join in discussing the family budget, buying the food, using a ruler or measuring cup at home, setting the clock, calculating the distance of a trip and engaging in scores of other activities that have a mathematical basis.
If the father follows the advice, it is reasonable to say that he will soon realize that his son is making satisfactory progress in mathematics, and at the same time, enjoying the work.
Too often, however, teachers’ talks with parents are devoted to small accounts of children’s misdemeanors(不良行为). They talk about the laziness and poor work habits of the children.
What is needed is a more creative way in which the teacher, as an adviser, plants ideas in parents’ minds to make sure that the child spends the many hours out of the classroom learning something useful.
In this way the school and the home join forces in educating children.
1.The main idea of the passage is that ____.
A. home training is more important than school training
B. parents should help their children to do their homework
C. there’re many ways in which the mathematics program can be carried out at home
D. teachers can and should help parents to use better ways to teach their children 2.From this passage we can know that the writer ____.
A. is satisfied with the relationship between school and home
B. feels that parent-teacher talks can be made much more constructive
C. believes that schools can’t teach pupils well
D. calls on parents to teach their children mathematics at home
3.What way that the writer doesn’t talk about can improve the present situation?
A. Classes for parents. B. New type of report card.
C. Parent-teacher talk. D. Dinner or party.
4.The writer implies that ____.
A. interesting activities can improve one’s achievement
B. too many children are lazy and have poor work habits
C. teachers should often make home visits to parents
D. headmasters do more than teachers in this area
5.We can infer from the passage that the writer does not favor ____.
A. father’s helping his son with his study
B. written reports to the parents from the teachers
C. talking about children’s shortcomings
D. having the parents help their children with their lessons
Deciding what present you should give someone is never easy. Many things must be considered such as 1 the person is interested in and how old he is. We must also consider the reaction 2 the person receiving the gift. One of the worst gift choices I ever made was for my high school English teacher, Ms Chen. Ms Chen has taught me English since Junior 1, and to show my appreciation I decided to get 3 a present. I asked my classmates about her interests 4 I made my final decision.
Then I went to the department store5 I worked part-time and bought her 6 expensive gift box of Sichuan beef. I was certain she would like it 7 I had been told by my classmates that she loved hot food. I left the box with a card on her desk, and I was sure she would like them.8 was only after I heard she became sick that I learned she couldn't eat MSG !
I grew up poor---living in the housing projects (住房) with six brothers, three sisters, a varying assortment (各式各样东西的混合) of foster kids (养子), my father, and a wonderful mother, Scarlette Hunley. We had little money and few worldly goods, but plenty of love and attention. I was 36 and energetic. I understood that no matter how poor a person was, he could still 37 a dream.
My dream was 38 . By the time I was sixteen, I could crush a baseball, and hit anything that moved on the baseball field. I was also 39 : My high school coach Jarvis, who not only believed in me, but taught me how to believe in myself. He 40 me the difference between having a dream and showing conviction (信念). One particular incident with Coach Jarvis changed my life forever.
It was the summer between my junior and senior years, and a friend 41 me for a summer job. This meant a chance for money in my pocket—cash for dates with girls, certainly, money for a new bike and new clothes, and the start of savings for a 42 for my mother. The prospect of a summer job was attractive and interesting, and I wanted to jump at the opportunity. Then I realized I would have to 43 summer baseball to handle the work schedule, and that meant I would have to tell Coach Jarvis I wouldn’t be playing.
When I told Coach Jarvis, he was 44 as I expected him to be. “You have your whole life to work，” he said. “Your 45 days are limited. You can’t afford to waste them.”
I stood before him with my head hanging, trying to think of the words that would explain to him why my dream of buying my mom a house and having money in my pocket was worth facing his 46 to me.
“How much are you going to make at this job, son?” He demanded. “3.5 dollars an hour.” I replied. “Well,” he asked, “Is $3.5 an hour the price of a dream?”
That question, the plainness of it, laid bare for me the difference between wanting something right now and having a goal. I dedicated myself to sports that summer and with the year I was hired by the Pittsburgh Pirates to play baseball, and was 47 a $20,000 contract. I signed with the Denver Broncos in 1998 for $1.7 million, and bought my mother the house of my dreams.
1.A. happy B. polite C. shy D. honest
2.A. live B. afford C. make D. need
3.A. athletics B. music C. business D. money
4.A. right B. popular C. lucky D. confident
5.A. persuaded B. taught C. brought D. asked
6.A. sent B. advised C. gave D. recommended
7.A. ticket B. car C. house D. job
8.A. give in B. give up C. give away D. give off
9.A. disappointed B. mad C. frightened D. shameful
10.A. living B. playing C. working D. learning
11.A. sadness B. regret C. hopelessness D.disappointment
12.A. paid B. got C. offered D. presented
________ around the Taimountain Park, the tourists from Hong Kong were taken to visit the Mei Langang Memorial Museum.
A. Showing B. Having shown C. Being shown D. Having been show
He seemed absent-minded and _______ his careless playing, we lost the game.
A. resulted from B. resulted in C. as a result D. as a result of
