In the West, advertisements are the fuel that makes mass media (大众传媒) work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (赞助商) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
1.The existence of the privately owned mass media depends on the support of ________.
A. the government B. their owners families
C. advertisements D. the TV stations
2.The passage seems to say that different ideas about what advertising is are given due to ________.
A. the change of time B. the subject of the advertisements
C. people’s age difference D. people’s different opinions
3.Which of the following is considered modern mass media? ________.
A. Newspapers B. Emails C. Magazines D. Films
4.According to the passage, which of the following statements about advertisements is NOT true?
A. The sponsors are always mentioned.
B. Advertising must be honest and humorous.
C. There is the description of things advertised.
D. Advertising is directed at large groups of people.
Most students hate their endless homework. The students from Class 2, Senior 2 of the High School Affiliated to Peking University certainly did before they published their own collection of English novels at home.
Their small book contains stories about a holy (神圣的) war, the happy life of a self-taught artist and the story of a laid-off worker who devoted his last breath to playing his beloved accordion (手风琴). The book becomes an instant hit on campus. About 3,000 copies have been sold and the class is already working on the second volume.
"We're up to our ears in homework. Exercises and exams make us out of breath. But to do something creative and full of imagination is such a great achievement," said Yu Xiaoxiao, 16.
"I took the writing as an ordinary homework at the beginning, but after I finished the first part of my story, I could not help but let it flow," said Wang An, who wrote "Accordion".
Inspired by "Lord of the Rings", Jiang Lu wrote his story about magic wars between angels from the light and the dark side. "The main message of the story was to look at the balance of the world. Both dark and light angels fight with love as their weapons. I want to tell people that selfish love might bring hate," Jiang said.
"I was shocked by their work and felt so proud to be the editor of my students' book," said Nathaniel Timmermann, the oral English teacher at the school. Liu Xiuqin, an English teacher, started the project by asking students to write whatever was in their mind every week. "They have performed beyond expectation," Liu said. "They wrote interesting stories and their English has improved after they started to express their real minds."
"We never imagined that our homework would be so popular and profitable (盈利的). We sell the novels at five yuan, but many teachers pay more to encourage us," said Yuan Mengyao.
1. After Wang An finished the first part of his story, he _________.
A. couldn't go on B. had to put it aside
C. just wanted to express it freely D. lost it
2.What was not the outcome of the students' homework of writing whatever was in their mind?
A. Being popular. B. Being profitable.
C. Improving their English. D. Winning prize.
3.What is the reason for the students' liking to write interesting stories?
A. It is creative and imaginative.
B. It is profitable.
C. Interesting stories are sure to be popular.
D. Interesting stories can be well sold.
4.What is the best title of this passage?
A. Creative homework leads to a popular book
B. Writing interesting stories
C. Students' new book
D. A popular book
完形填空 (共20 小题；每小题1分；满分20分)
阅读下面短文, 掌握其大意, 然后从 1---20各题所给的四个选项中,选出最佳选项.
Seven loyal readers came to the Teens' office two weeks ago. They had a wonderful day learning how to make a newspaper. But what 1 made them excited was that they had their say(发言权).
"What most 2 me was when I was saying something, I found all eyes were on me," said Tang Shining, one of the students. Her friend, Li Chunbei 3 , and felt very glad that when she was talking, the editors nodded and 4 took notes.
Students are happy to see the editors listen to their 5 . You may often 6 about being neglected（忽视） by teachers and parents. 7 before complaining please make sure that you have already spoken about your 8 .
Traditionally in China, teachers at school and parents were 9 the ones to tell teenagers what they should and shouldn't do. The young are 10 to doing what they are told, rather than thinking by themselves. But then their ideas would be locked in their brain and not be 11 .
A girl wrote to Teens about her family story. She 12 to be very sad because her father seldom talked and played with her. After years of consideration, she 13 decided to write her father a letter, telling him about her sadness. To her 14 , the father 15 , saying that he didn't realize his mistake. From then on, he really 16 .
Sometimes, we need to let our 17 be heard, so others can understand our thoughts and feelings.
Don' t be afraid of being 18 for what you have done. You know it is your 19 to speak your mind. Even if your suggestions are denied, at least you have tried your best. You will not be left with any 20 .
1.A. really B. directly C. completely D. immediately
2.A. disappointed B. impressed C. frightened D. horrified
3.A. refused B. disagreed C. agreed D. disliked
4.A. still B. yet C. already D. even
5.A. opinions B. speeches C. songs C. articles
6.A. talk B. complain C. write D. speak
7.A. And B. So C. But D. Instead
8.A. pleasure B. love C. hatred D. worry
9.A. seldom B. never C. always D. sometimes
10.A. used B. reduced C. devoted D. told
11.A. remembered B. reused C. touched D. heard
12.A. used B. pretended C. seemed D. had
13.A. sadly B. suddenly C. angrily D. finally
14.A. sorrow B. disappointment C. surprise D. satisfaction
15.A. apologized B. smiled C. laughed D. sighed
16.A. exchanged B. changed C. left D. played
17.A. voices B. decisions C. suggestions D. secrets
18.A. published B. blamed C. beaten D. fined
19.A. duty B. task C. right D. pleasure
20.A. regret B. sadness C. trouble D. difficulty
________difficulties we may come across, we'll help one another to overcome them.
A. Wherever B. Whatever C. However D. Whenever
Don't lose heart. You should believe the harder you study,____________.
A. more progress you will make B. the more progress you will make
C. the more you will make progress D. you will make the more progress
— “May I speak to your manager Mr. Williams at five o'clock tonight?”
— “I'm sorry. Mr Williams ________ to a conference by then.”
A. will have gone B. had gone
C. would have gone D. has gone
