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The producers of instant coffee found th...

The producers of instant coffee found their product strongly resisted in the market places despite their manifest advantages. Furthermore, the advertising cost for instant coffee was far greater than that for regular coffee. Efforts were made to find the cause of the consumers “seemingly unreasonable resistance to the product”. The reason given by most people was dislike for the taste. The producers suspected that there might be deeper reasons. However, this was confirmed by one of motivation research's classic studies, one often cited(引用)in the trade.

Mason Haire, professor of the University of California, constructed two shopping lists that were the same except for one item. There were six items common to both lists: hamburger, carrots, baking powder, bread, canned peaches and potatoes, with the bands or amounts specified. The seventh item, in the fifth place on both lists, read “1 Ib. Maxwell House coffee” on one list and “Nescafe instant coffee” on the other. One list was given to each person in a group of fifty women, and the other list to those in another group of the same size. The women were asked to study their lists and then to describe, as far as they could, the kind of woman(“personality and character”)who would draw up(制定)that shopping list. Nearly half of those who had received the list including instant coffee described a housewife who was lazy and a poor planner. On the other hand, only one woman in the other group described the housewife, who had included regular coffee on her list, as lazy; only six of that group suggested that she was a poor planner. Eight women felt that the instant-coffee user was probably not a good wife. No one in the other group drew such a conclusion about the house-wife who intended to buy regular coffee.

53. In this instance, the purpose of motivation research was to discover      .

why people drink coffee

B. why instant coffee was successful

C. why regular coffee was successful

D. the real reason why people would not buy instant coffee

54. This investigation indicates that       .

50 percent of housewives are lazy

B. housewives who use instant coffee are lazy

C. many women believe that wives who use instant coffee are lazy

D. wives who use regular coffee are good planners

55. On the results of this test, the producers probably revised their advertising to show a     .

lazy housewife using regular coffee

B. hard-working housewife using instant coffee

C. lazy housewife using instant coffee

D. man obviously enjoying the taste of instant coffee

56. It is implied but not stated that       .

A. Despite its advantages, most people dislike instant coffee because of its taste.

B. The advertising cost for instant coffee was greater than for regular coffee.

C. Very often we do not know the real reasons for doing things.

D. Taste is the principal factor in determining what we buy.

 

 D  C  B  C 【解析】
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It’s the Year of the Rat!

Millions of people crowded onto trains and buses across China on Wednesday. They were hurrying home to be with their families for the country’s most important holiday, the Lunar New Year, or the Spring Festival. Thursday marked the end of the Year of the Pig, and the beginning of the Year of the Rat. But for a while, it looked as if severe winter weather in some regions of China would put a deep freeze on the celebrations. Due to dangerous conditions, airlines, railways and highways across the country were forced to shut down for the past few weeks. Many travelers were worried that they would not make it home for the holidays. Luckily, the crisis started winding down just in time for some roads and railways to reopen on Lunar New Year’s Eve.

More than one billion people worldwide celebrate the Lunar New Year. In China, people from Beijing to Guangzhou enjoy a holiday. Businesses and government offices are closed. Many people go to temples to pray for good fortune for the future. The Lunar New Year is celebrated at the second new moon after the winter solstice(冬至).

On Lunar New Year’s Eve, the Chinese celebrate with fireworks, family gatherings, and festivals. One of the most popular ways to celebrate the holiday is with the lion dance. The lion is considered a holy animal. During celebrations, dancers dressed as lions(or holding up elaborate paper lions in the air)perform to bring good luck to the people they visit at their homes or businesses. People often wear red, which symbolizes fire. Legend has it that fire can drive away bad luck. The 15-day New Year season is celebrated with firecrackers, dragon dances and visits to friends and families. The celebrations end with the Lantern Festival, when brightly colored lamps are hung in parks around China.

49. When the Spring Festival comes, trains and buses are usually crowed because________.

A. millions of people hurried to go abroad for travelling

B. millions of people are hurrying home to get together with their folks

C. at this time the transportation cost is at the lowest point

D. million of people hurried to send firecrackers to their home

50. Why were many travellers worried whether they would go home for the Year of the Rat?

A. Because a deep freeze hit some regions of China.

B. Because many transportation companies have a holiday

C. Because some roads and railways won’t reopen in a long time.

D. Because businesses and government offices are closed.

51. Where do people usually go to beg for their good luck?

A. Government offices                      B. Business offices

C. Temples                                             D. Beijing

52. In order to bring good luck to the people they visit, dancers dress themselves________.

A. as lions to have a dance    B. as tigers to have a dance

C. as rats to have a dance     D. as cats to have a dance

 

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To Whom It May Concern:

My husband and I got married in 1965 and for the first ten years of our marriage I was very happy to stay home and raise our three children. Then four years ago, our youngest child went to school and I thought I might go back to work.

My husband was very supportive and helped me to make my decision. He emphasized all of the things I can do around the house, and said he thought I could be a great success in business.

After several weeks of job-hunting I found my present job, which is working for a small public relations firm. At first, my husband was very proud of me and would tell his friends , "My clever little wife can run that company she's working for."

But as his joking remark approached reality, my husband stopped talking to me about my job. I have received several promotions and pay increases, and I am now making more money than he is. I can buy my own clothes and a new car. Because of our combined incomes, my husband and I can do many things that we had always dreamed of doing, but we don't do these things because he is very unhappy.

We fight about little things and my husband is very critical of me in front of our friends. For the first time in our marriage, I think there is a possibility that our marriage may come to an end.

I love my husband very much, and I don't want him to feel inferior(自惭形秽), but I also love my job. I think I can be a good wife and a working woman, but I don't know how. Can you give me some advice? Will I have to choose one or the other or can I keep both my husband and my new career?

Please help. "Distressed"

45.The letter was most probably written ________.

A. in 1975                   B. around 1980     C. four years ago     D. in 1965

46. Her husband ________ when she first found her present job.

A. was very critical of her           B. felt disappointed

C. was proud of her                     D. was happy but critical

47. What does the underlined word "promotion" mean?

A. scolding              B. criticism        C. prize          D. advancement

48. As her income increased, ________.

A. she found a gap(分歧)emerged(显露)between her and her husband

B. she bought more clothes and a house

C. she did the many things she and her husband dreamed of

D. she felt very proud of herself

 

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Trogmire Troll was dealing with a crisis. The new girl in class really liked him a lot. Trogmire was not happy about it.

Trogmire’s good friend, Tremor Troll, tried to comfort him.“What’s the big deal? I think Treasure Troll is kind of cute. And she seems to be nice enough.”

Trogmire swallowed his last bite of salad and glared at Tremor.“Then why don’t you ask her to be your girlfriend? There she is, sitting all by herself at the other end of the cafeteria. March over there and ask her to be your sweetie-poo!”

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 “Well, I don’t want any girlfriend, especially not a weird(古怪的),annoying one like her!”Trogmire growled(to make a sound to show anger).

Tremor wouldn’t give up.“The only thing annoying about her is that she keeps writing you those notes and she stares.”

 “Annoying love notes!”Trogmire interrupted. He took another sip of milk.“Did you notice those strange brown eyes? Why aren’t they normal red or pink?”

Tremor took another look at Treasure.“I think her face is a lovely shade of green. And her dark green curly hair is quite pretty. Besides, she’s very sweet and that’s what really matters.”

Trogmire stuck out his tongue.“I think I’m going to be sick! I’d better save my apple pies for later.”He crammed a small bag of Maggot Munchies into his even smaller shirt pocket. “The fact is, I have a problem. That girl is getting on my nerves!”

Tremor followed Trogmire’s example and decided to save his apple pies for later. However, he carefully placed the bag into his lunch box.“Do you have any ideas about how to solve your problem?”Tremor asked.

 “I’m going to be mean and rude to her,”Trogmire announced.“I’ll call her names and make ugly faces at her.”

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Trogmire nodded.“It’s time that Treasure got to know the real Trogmire Troll!”

41.How did Treasure Troll feel about Trogmire Troll?

A. She didn’t like him because he was rude.

B. She was annoyed by his strange appearance.

C. She didn’t have any strong feeling about him.

D. She liked him a lot.

42 .How did Trogmire feel about Treasure?

A. He felt annoyed.                  B. He enjoyed the attention.

C. He didn’t realize that she existed.     D. He was crazy about her.

43.Who did Trogmire want for a girlfriend?

A. No one.   B. Tremor’s sister.    C. Treasure Troll.   D. Weird girl from another class.

44.Which statement is true?

A. Trogmire pretended to be rude in order to make Treasure stop liking him.

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完形填空(共20小题;每小题1.5分,满分30分)

阅读下面短文,掌握其大意,然后从各题所给的A、B、C、D四个选项中,选出最佳选项。

When I come across a good article in reading newspapers, I often want to cut and keep it. But just as I am about to do so I find the article on the   21  side is as much interesting. It may be a discussion of the way to   22   in good health, or   23   about how to behave and conduct oneself in society. If I cut the front article, the opposite one is likely to   24  damage, leaving out half of it or keeping the text   25  the title. Therefore, the scissors(剪刀)would 26   before they start,  27   halfway done when I find out the   28  result.

Sometimes two things are to be done at the same time, both worth your   29 .You can only take up one of them, the other has to wait or be  30   up. But you know the future is unpredictable(不可预料)—the changed situation may not allow you to do what is left   31  .Thus you are   32  in a difficult position and feel sad. How   33  that nice chances and brilliant ideas should gather around all at once? It may happen that your life   34   greatly on your preference of one choice to the other.

In fact that is what  35  is like: we are often   36  with the two opposite sides of a thing which are both desirable like a newspaper cutting. It often occurs that our attention is drawn to one thing only   37  we get into another. The latter may be more important than the  38  and give rise to a divided mind. I   39 remember a philosopher’s remarks:“When one door shuts, another opens in life.”So a casual(不经意) 40  may not be a bad one.

21. A. front                                   B. same                      C. either                              D. opposite

22. A. get                                               B. keep                       C. lead                                  D. bring

23. A. advice                                B. news                      C. a theory                          D. a report

24. A. suffer                                 B. reduce                   C. prevent                           D. cause

25. A. on                                       B. for                           C. without                           D. off

26. A. use                                     B. handle                    C. prepare                           D. stop

27. A. or                                        B. but                          C. so                                     D. for

28. A. satisfying                          B. regretful                C. surprising                       D. impossible

29. A. courage                             B. strength                C. attention                        D. patience

30. A. given                                  B. held                        C. made                               D. picked

31. A. near                                   B. alone                      C. about                               D. behind

32. A. filled                                   B. attracted              C. caught                             D. struck

33. A. dares                                 B. comes                    C. deals                                D. does

34. A. improves                           B. changes                 C. progresses                     D. goes

35. A. study                                  B. society                            C. nature                             D. life

36. A. faced                                  B. supplied                 C. connected                      D. fixed

37. A. before                                B. after                       C. until                                 D. as

38. A. following                           B. next                        C. above                              D. former

39. A. still                                     B. also                         C. once                                 D. almost

40. A. treatment                        B. action                     C. choice                              D. remark

 

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-What made Susan so angry?

-____ in the rain for a long time.

Being kept waiting                  B. Being kept to wait

C. Because of waiting      D. She was kept waiting

 

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