Television, which made its first serious appearance in 1939, did not become common until the early 1950s．Since then, millions of children have grown up in front of the set, and many people now worry about the effect that TV has on the young, and on society in general．Educators, psychologists, and crime experts wonder if television should be abolished（取消）．Many ordinary parents wish it had never been invented．Why are they so afraid? Is television as harmful as they think it is?
Like almost anything else, television has its good and its bad sides．One should surely thank its inventors for the joy and interest that they have brought into the lives of the old, the sick, and the lonely -- all those who, without it, would have no pleasure and no window on the world.
In truth, television has opened windows in everybody's life．No newspaper has ever reached so many people and shown so clearly what was happening right now in their own country and everywhere else．TV not only gives the news instantly, it also shows it in pictures more powerful than words．It can be said that TV has brought reality to the public．Millions of people now have seen the effects of a battle, a flood, a fire, a crime, disasters of every sort on the screen.
Unfortunately, television's influence has been extremely harmful to the young．Children do not have enough experience to realize that TV shows present an unreal world．They want to imitate what they see．They do believe that the violence they see is normal and acceptable．By the time they are out of high school, most young people have watched about 15,000 hours of television, and have seen about 18,000 killings or other acts of violence．All educators and psychologists agree that the "television generations" are more violent than their parents and grandparents,
According to the same experts, the young are also less patient．Used to TV shows, where everything is quick and entertaining, they do not have the patience to read an article without pictures; to read a book that requires thinking; to listen to a teacher who doesn't do funny things like the people on children's programs．And they expect all problems to be solved happily in ten, fifteen or thirty minutes．That's the time it takes on the screen.
It is certain that television has deeply changed our lives and our society．It is certain that, along with its benefits, it has brought many serious problems．To these problems we must soon find a solution because, whether we like it or not, television is here to stay.
1.First TV set was made ______.
A．in 1939 B．in 1950s C．in 1940s D．in 1919
2.Which of the following people have a view on TV different from the others?
A．Educators． B．TV producers．
C．Crime experts． D．Psychologists.
3.According to the author, who need TV most?
A．Educators. B．Crime experts.
C．The old and the lonely. D．The children and their parents.
4.We can conclude that ‘television generations’ are_______.
A．lonely B．more patient C．more violent D．more gentle
People have been painting pictures for at least 30,000 years．The earliest pictures were painted by people who hunted animals．They used to paint pictures of the animals they wanted to catch and kill．Pictures of this kind have been found on the walls of caves in France and Spain．No one knows why they were painted there．Perhaps the painters thought that their pictures would help them to catch these animals．Or perhaps human beings have always wanted to tell stories in pictures.
About 5,000 years ago, the Egyptians and other people in the Near East began to use pictures as kind of writing．They drew simple pictures or signs to represent things and ideas, and also to represent the sounds of their language．The signs these people used became a kind of alphabet.
The Egyptians used to record information and to tell stories by putting picture-writing and pictures together．When an important person died, scenes and stories from his life were painted and carved on the walls of the place where he was buried．Some of these pictures are like modern comic strip stories．It has been said that Egypt is the home of the comic strip．But, for the Egyptians, pictures still had magic power．So they did not try to make their way of writing simple．The ordinary people could not understand it.
By the year 1,000 BC, people who lived in the area around the Mediterranean Sea had developed a simpler system of writing．The signs they used were very easy to write, and there were fewer of them than in the Egyptian system．This was because each sign, or letter, represented only one sound in their language．The Greeks developed this system and formed the letters of the Greek alphabet．The Romans copied the idea, and the Roman alphabet is now used all over the world.
These days, we can write down a story, or record information, without using pictures．But we still need pictures of all kinds: drawing, photographs, signs and diagrams．We find them everywhere: in books and newspapers, in the street, and on the walls of the places where we live and work．Pictures help us to understand and remember things more easily, and they can make a story much more interesting.
1.Pictures of animals were painted on the walls of caves in France and Spain because ______.
A．the hunters wanted to see the pictures
B．the painters were animal lovers
C．the painters wanted to show imagination
D．the pictures were thought to be helpful
2.The Greek alphabet was simpler than the Egyptian system for all the following reasons EXCEPT that _______.
A．the former was easy to write B．there were fewer signs in the former
C．the former was easy to pronounce D．each sign stood for only one sound
3.Which of the following statements is TRUE?
A．The Egyptian signs later became a particular alphabet.
B．The Egyptians liked to write comic-strip stories.
C．The Roman alphabet was developed from the Egyptian one．
D．The Greeks copied their writing system from the Egyptians.
4.In the last paragraph, the author thinks that pictures ___________.
A．should be made comprehensible B．should be made interesting
C．are of much use in our life D．have disappeared from our life
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling．Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible．Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers．It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them．This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept（理念） does not imply that business is benevolent（慈善的） or that consumer satisfaction is given priority over profit in a company．There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs．Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers．A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink．The non - acceptance of the new flavor by a significant part of the public brought about a prompt（果断的） restoration（恢复） of the Classic Coke, which was then marketed alongside new．King Customer ruled!
1.The marketing concept discussed in the passage is, in fact, __________.
A．the practice of turning goods into money
B．making goods available for purchase
C．the customer- centered approach
D．a form of persuasive salesmanship
2.What was the main concern of industrialists before the marketing concept was widely accepted?
A．The needs of the market． B．The efficiency of production.
C．The satisfaction of the user． D．The preferences of the dealer.
3.According to the passage, the underlined part "to move as much of these goods as possible" （Para．1） means _________.
A．to sell the largest possible amount of goods
B．to transport goods as efficiently as possible
C．to dispose of these goods in large quantities
D．to redesign these goods for large - scale production
4.What does the restoration of the Classic Coke best illustrate?
A．Traditional goods have a stronger appeal to the majority of people.
B．It takes time for a new product to be accepted by the public.
C．Consumers with conservative tastes are often difficult to please.
D．Products must be designed to suit the taste of the consumer.
A survey by an international temporary service agency found that U．S．managers believe that people with a sense of humour do better at their jobs, compared with those who have little or no sense of humour．In fact, about 96 percent of those surveyed said people with a sense of humour do better.
The survey went on to point out that the results suggest that a sense of humour may help light-hearted employees keep their jobs during tough times． And, what's more, it may push them up the corporate ladder past their humourless colleagues．Why? It seems that those with a sense of humour are better communicators and better team players.
Studies have shown that happy workers are more productive． In fact, a researcher at California State University found that humour could help the employees to release tension.
Research done by psychologist Dr．Ashton Trice at Mary Baldwin College in Virginia showed that humour helps us think．When people feel stuck on important projects, they tend to feel angry or depressed． According to Dr．Trice's research, taking time out to laugh can help us to get rid of negative feelings and allow us to return to a task or move on to another project unaffected by past defeat.
If humour is really this important, then why don't we use it more often on the job? Most likely, the main reason is that many people are unaware of the positive effects of humour in the workplace． However, it is important to realize that some humour is not suitable for the workplace, and that it is often used at wrong times.
1.Most people think a sense of humour can ________.
A．help you to do your work better B．make you have a rich life
C．make you pleased with your work D．help you to make more friends
2.Many people don't use humour more in the workplace because __________.
A．they like keeping silent when working
B．they don't know the positive effects of humour
C．they think they should obey the rules
D．they don't like joking or laughing
3.A person without a sense of humour is easier __________.
A．to feel surprised B．to get along with
C．to be worried D．to be successful
4.What is probably the best title for the article?
A．People with a Sense of Humour. B．Humour Is Important in the Workplace．
C．Humour and Humourless. D．Everyone Likes Humour.
A couple had two little boys aged 8 and 10 who were very naughty．They were always getting into trouble and their parents knew that if any trouble occurred in their town their sons were probably involved.
The boys' mother heard that a clergyman（牧师） in the town had been successful in educating children so she asked if he would speak with her boys．The clergyman agreed but asked to see them individually．So the mother sent her 8-year-old first in the morning with the elder boy to see the clergyman in the afternoon.
The clergyman, a huge man with a booming （嗡嗡） voice, sat the younger boy down and asked him strictly, "Where is God?"
The boy's mouth dropped open but he made no answer, sitting there with his mouth hanging open, wide-eyed．So the clergyman repeated the question in an even stricter tone "Where is God?" Again the boy made no attempt to answer．So the clergyman raised his voice even more and shook his finger in the boy's face and shouted" Where is God?"
The boy screamed and escaped from the room, ran directly home and dove into his closet, slamming the door behind him．When his elder brother found him in the closet, he asked "What happened?"
The younger brother replied out of breath, "We are in big trouble this time．God is missing--and they think we did it．"
1.What were the two boys like?
A．They always made trouble． B．They were brave.
C．They were easygoing. D．They were honest.
2.What did their parents plan to do?
A．They gave up their children.
B．They liked their children very much.
C．They wanted the clergyman to persuade their children．
D．They helped their children to make trouble.
3.What do you suppose the boy felt when he was asked by the clergyman?
A．Happy． B．Sad. C．Afraid． D．Surprised.
4.What do you think the underlined word "slamming" in Paragraph 5 means?
A．Open． B．Shut． C．Knock． D．Pull.
Alice, my friend’s daughter, goes to an expensive private school where she has a friend, Jane, who is on a full scholarship at this school．Jane has 1. economic resources—her father has been dead for years and her mother works 2. a maid．Although her mother works very hard, she can 3. support the family．Jane is very bright and gifted at 4. and that’s how she has got the scholarship, which included a（n） 5. for things like lunch, school uniform and music lessons.
Alice became friends with Jane and would 6. talk to her at lunch．She did it that way in order to avoid the other kids 7. her．
On her birthday last month, she 【小题8 her new friend to her birthday party, but Jane said she couldn’t come．Alice wanted her to be 8. so much that she 9. on her coming．Eventually, the girl said, “I don’t have any 10. clothes that I could wear at your birthday party.” After a brief pause, the girl remembered, “I have a 11. from my piano performance,” and asked, “Could I 12. a skirt from you?”
Alice was happy that her friend would be 13. to come and hurried home to ask her Mum 14. she could lend her friend one of her skirts．To her surprise, her Mum said, “No.” The daughter was very 15. and angrily said to her Mum, “ 16. I could, I would give my friend all my clothes.” The Mother didn’t understand why her daughter should have had such an outburst as she’s normally very well 17. ．
Finally, Alice explained to her Mother her friend’s 18. ． Her Mother immediately changed her mind and said, “Yes.” She also encouraged her daughter not to feel like she should secretly be friends with Jane but to feel proud of her 19. with her．
So the true friendship seeks to give, not to take; to help, not to be helped; to minister, not to be ministered unto．
20.A．personal B．extra C．limited D．adequate
21.A．for B．with C．like D．as
22.A．hopefully B．obviously C．hardly D．temporarily
23.A．music B．drawing C．maths D．biology
24.A．bonus B．allowance C．donation D．pension
25.A．secretly B．happily C．quietly D．eagerly
26.A．pointing at B．shouting at C．laughing at D．glaring at
27.A．took B．invited C．accompanied D．sent
28.A．happy B．independent C．confident D．present
29.A．depended B．insisted C．focused D．agreed
30.A．casual B．comfortable C．nice D．tight
31.A．shirt B．jeans C．handbag D．necklace
32.A．get B．copy C．order D．borrow
33.A．free B．able C．glad D．willing
34.A．how B．when C．why D．whether
35.A．stubborn B．upset C．firm D．enthusiastic
36.A．If B．When C．Unless D．Though
37.A．treated B．controlled C．educated D．behaved
38.A．cleverness B．character C．circumstances D．competences
39.A．study B．friendship C．sympathy D．performance
