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第三部分:阅读理解(共20小题;每小题2分,满分40分) 阅读下面短文,从每题所...

 

第三部分:阅读理解(共20小题;每小题2分,满分40分)

阅读下面短文,从每题所给的四个选项(A、B、C、D)中,选出最佳选项,并在答题卡上将该项涂黑                                   A

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

 “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”

However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could ________.

A. get the sweater at a lower price    B. be heard by people around

C. be admired by other shoppers    D. decide on buying the sweater

2. Lorenzo Bertolla is __________.

A. a very popular male singer         B. an advertising agency

C. a clothing company in Rome      D. the brand name of a sweater

3. Which of the following can be inferred from the passage? 

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tend to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it's too direct.

D. Undercover marketing will surely be banned soon by the government.

4. Which of the following would be the best title for the text?

 A. Two Attractive Shoppers            B. Lorenzo Bertolla Sweaters

 C. Ways of Advertising                   D. Undercover Marketing

 

 B  D  C  D 【解析】
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第二节完形填空(20小题;每小题1.5分,满分30分)

Many people wrongly believe that when people reach old age, their families place them in nursing homes. They think that they are left in the (36)       of strangers for the rest of their lives. Their (37)     children visit them only occasionally, but more often, they do not have any (38)      visitors. They live a lonely life without anyone’s care. The truth is that this idea is an unfortunate myth and (39)     story. In fact, family members provide over 80 percent of such care (40)     elderly people need. They are still living in a familiar family. Samuel Prestoon, a sociologist, studied (41)      the American family is changing. He reported that by the time the (42)      American couple reaches 40 years of age, they have more parents than children. However, because people today live longer after an illness than people did years (43)      , family members must provide long term care. We know, people need company, (44)     the elderly people.

More psychologists have found that all caregivers (45)   a common characteristic: All caregivers believe that they are the best (46)     for the job. In other words, they all felt that they (47)     do the job better than anyone else. They will do the job heart and soul. A survey was carried out between the caregivers. Social workers (48)      caregivers to find out why they took (49)    the responsibility of caring for an elderly relative. Many caregivers believed they had (50)      to help their relative. Some (51)      that helping others make them feel more useful and full. Others hoped that by helping (52)      now, they would (53)      care when they became old and (54)      .Caring for the elderly and being taken care of can be a mutually satisfying experience for everyone who might be (55)      .

36. A. charges           B. cares                 C. homes                  D. hands

37.A.growing            B. grown                 C. developed              D. developing

38 A. regular             B. constant                C. usual                D. close

39.A.true                B. false                   C. imaginary            D. sad

40.A.this                B. that                    C. what                 D. as

41.A.how                      B. when                   C. why                 D. what

42.A.usual               B. general                C. average               D. most

43.A.later                      B. ago                    C. before               D. since

44.A.let alone            B. leave alone            C. let out                D. leave behind

45.A.share               B. form                  C. appreciate             D. value

46.A.men                B. somebody              C. people                D. person

47.A.would               B. should                C. might                 D. could

48.A. questioned          B. interviewed            C. asked                   D. inquired

49.A.up                  B. in                    C. on                  D. off

50.A.intention            B. admiration             C. duty                   D. admission

51.A.declared             B. stated                 C. showed               D. complained

52.A.anyone             B. everyone              C. none                 D. someone

53.A.earn                 B. deserve                C. devote                D. increase

54.A.unsatisfied           B. dependent              C. lonely                   D. unlucky

55.A.thought             B. considered             C. cared                 D .involved

 

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Afer decades of effort, the city is still trying to_______ how to ban smoking in public places.

      A. look through     B. get through    C. figure out   D.take out

 

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.____reasonable, the idea____to create a friendly environment attracted much public attention.

A.Sounded; came about            B.Sounded; came across

C.Sounding; came up with        D.Sounding; came along

 

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We think that it’s love, generosity and perseverance_________make the world_________it is today.

      A.what; that     B.that; what      C.which; what   D.which; that

 

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—What do you think of the concert?

       —I really enjoy it. I didn’t expect it _________wonderful.

   A.most       B.more          C.that         D.very

 

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