You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：
“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.
They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.
So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.
However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.
1. The two attractive young women were talking so that they could _______.
A. get the sweater at a lower price B. be heard by people around
C. be admired by other shoppers D. decide on buying the sweater
2. Lorenzo Bertolla is _______.
A. a very popular male singer B. an advertising agency
C. a clothing company in Rome D. the brand name of a sweater
3. Which of the following can be inferred from the passage？
A. The two girls are in fact employed by the Lorenzo Bertolla Company.
B. The MTV generation tends to be more easily influenced by ads.
C. Traditional advertising is becoming less effective because it’s too direct.
D. Undercover marketing will surely be banned soon by the government.
4. Which of the following would be the best title for the text？
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters
C. Ways of Advertising D. Undercover Marketing
My House
My mother moved a lot when she was growing up on account of Grandpa being in the army. She hated having to adjust to new schools and make new friends. That’s why I thought she was joking when she put forward the idea of moving. But she was completely serious. “For just the two of us,” my mother said, “an apartment in the city will suit our needs much better.” Personally, I think she’s lost her mind. I guess I can understand why she would want to move, but what about me and what this house means to me?
I suppose if you looked at my house, you might think it was just another country house. But to me it is anything but standard. I moved into this house with my parents ten years ago. I can still remember that first day like it was yesterday. The first thing I noticed was the big front yard. To me it seemed like an ocean of grass—I couldn’t wait to dive in. The backyard was full of gnarled (扭曲的, 粗糙的) and scary trees that talk on windy nights. But I grew to like them and the shadows they cast in my room. My father and I even built a small tree house, where I often go to remember all the wonderful times we had before Father’s death.
This house is special—maybe only to me—but special nevertheless. It’s the little seemingly insignificant things that make this house so special to me: the ice-cold tile floors that make me tremble on midnight snack runs; the smell of my father’s pipe that still exists; the towering bookcases of my mother; the view outside my bedroom window.
This house holds too many memories, memories which would be lost if we gave it up.
1. Why did the author’s mother decide to move?
A. Because she hated the countryside.
B. Because Grandpa was on constant move.
C. Because Dad’s death made her lose her mind.
D. Because she thought a city flat more fit for them.
2. What impressed the author when she first moved into the house?
A. The tree house. B. The big trees. C. The cold floors. D. The green grass.
3. How did the author let us feel that the house was special to her?
A. By arguing whether the house was standard.
B. By explaining why the house suited their needs.
C. By describing the small things related to her house.
D. By comparing the differences between country and city life.
4. My mother moved a lot when she was growing up because of ________.
A. Grandpa being in the army. B.their family’s liking moving
C. the life’s need D. Mother’s work
NOTICE
CLEAN AND GREEN WEEK
The Social Studies Society and Library Club are working together to organize Clean and Green Week activities to encourage recycling.
(A) BEST INVENTION COMPETITION
The competition is divided into two parts: Individual (个人) and Team. Each team should be made up of three members. The inventions must be made out of small or used materials.
PRIZES
|
|
Individual |
Team |
|
First prize Second prize Third prize |
$ 50 book voucher (代金券) $ 30 book voucher $ 20 book voucher |
$ 180 book voucher $ 120 book voucher $ 90 book voucher |
You can get the application forms (申请表) from the library during opening hours.
Deadline for the submission (提交) of inventions: 31 January 2005.
Please call us at 792-4868 for further information.
(B) ‘RECYCLE TO SAVE OUR EARTH’ EXHIBITION CUM VIDEO SCREENING
An exhibition on recycling is now on in the library.
Videos on the subject will also be screened.
Please refer to the library notice board for the timetable of the screening dates and time.
DO YOUR PART TO SAVE THE EARTH
START RECYCLING TODAY
Organizers:
Library Club & Social Studies Society
1. If you want to know the screening dates, you can _______.
A. fill in the application form B. make a telephone call at 792-4868
C. go to the exhibition hall D. refer to the library notice board
2. What can we get from the notice?
A. The exhibition is organized by Library Club.
B. The exhibition on recycling will be on in the library.
C. The students have to send their inventions before 31 January 2005.
D. The students can make their inventions from all kinds of materials.
3. What is the purpose of the activities?
A. To get more book vouchers. B. To invent more useful things.
C. To encourage students to recycle things. D. To make students’ life more colorful.
4.If you want more information, you can_________.
A. surf the internet. B.telephone the teacher
C. call at 792-4868 D. read the guide book.
第二部分 阅读理解（共25小题。每一节每小题2分，第二节每小题1分；满分45分）
阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑
Mary and Peter were having a picnic with some friends near a river when Mary noticed an object overhead. "Look!" she shouted to her friends. "That's a spaceship up there and it's going to land here."
Frightened by the strange silver-colored spaceship, most of the young people got in their cars and drove away quickly. Peter was fond of Mary and always stayed close to her. They, more curious than frightened, watched the spaceship land and saw a door open. When nobody came out, they went to the spaceship and entered inside. Peter followed Mary into the spaceship and did not hear the door closed behind him. The temperature fell rapidly and the two young people lost consciousness.
When they woke up, they were surprised to see that they were back by the river again. The spaceship had gone. Their car was nearby.
"What happened?" asked Mary.
Peter scratched (抓) his head, saying slowly, "Don't ask me. Perhaps we had a dream. Did you...Did you see a spaceship?"
"Yes," said Mary. "And we both went into it. Then..." she looked at her wrist. "That's funny. My watch has stopped. Oh, well, come on. It's time to go home."
Driving about fifty meters, they found their way blocked by a thick wall made of something like glass. They got out of the car and tried to find their way round the wall but discovered that they were inside a circular wall. It was like a mirror and prevented them from seeing through it.
On the other side of the wall, strange creatures walked past slowly. A few stopped to stare through the wall and read a new notice which, translated into English, said: "New arrivals at the zoo: a pair of Earthlings in their natural surroundings with their mobile house."
1. When the spaceship arrived, why didn't Peter drive away?
A. He did not like leaving Mary.
B. He knew that the spaceship was harmless.
C. He was too frightened to drive.
D. There was a wall blocking the road.
2. Why did Peter enter the spaceship?
A. He saw the food and was hungry.
B. Mary told him to enter it.
C. He just followed Mary.
D. He wanted to study it.
3. Peter scratched his head so we know that _____.
A. he had lost consciousness
B. he was puzzled and did not know what to say to Mary
C. he had lost his memory
D. he was still half asleep
4. What do the words "strange creatures" mean to tell us?
A. They were wild animals in a zoo.
B. They were robbers.
C. They had landed on Earth in a spaceship and lived there.
D. The young couple were on another planet.
第三节 完形填空（共20小题；每小题1.5分，满分30分）
阅读下面短文，从短文后所给各题的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项，并在答题卡上将该项涂黑。
My parents operated a small restaurant in Seattle．It was open twenty-four hours a day, six days a week．And my first real job，when I was six years old，was 21 the diners’ shoes．My father had done it when he was young，so he taught me 22 to do it efficiently，telling me to 23 to reshine the shoes if the customer wasn’t 24 .
Working in the restaurant was a cause of great 25 because I was also working for the good of the family．But my father 26 that I had to meet certain standards to be part of the team．I 27 to be punctual，hard-working，and polite to the 28 ．
I was 29 paid for the work I did at the restaurant．One day I made the mistake of advising Dad that he 30 give me $10 a week．He said，“OK．How about you paying me for three meals a day you have here? And 31 the times you bring in your friends for free soft drinks?” He 32 I owed him about $40 a week．
I remember returning to Seattle after being 33 in the US Army for about two years．I had just been promoted to Captain at that time．And full of pride，I walked into my parents’ restaurant，but the 34 thing Dad said was，“How about your 35 up tonight?” I couldn’t 36 my ears! I am an officer in the Army! But it didn’t 37 as far as Dad was concerned，I was just 38 member of the team．I reached for the mop(拖把)．Working for Dad has taught me the devotion to a 39 is above all．It has nothing to do with 40 that team is involved in a family restaurant or the US Army．
21. A. cleaning B. shining C. removing D. keeping
22. A. why B. what C. when D. how
23. A. offer B. refuse C. love D. learn
24. A. interested B. annoyed C. relaxed D. satisfied
25. A. fun B. pride C. trouble D. effort
26. A. got it right B. kept it a rule C. made it clear D. took it for granted
27. A. had B. tended C. hated D. managed
28. A. family B. workers C. customers D. friends
29. A. never B. always C. seldom D. ever
30. A. must B. should C. might D. could
31. A. at B. before C. around D. for
32. A. worked out B. found out C. put out D. thought out
33. A. alone B. away C. outside D. off
34. A. usual B. last C. next D. first
35. A. washing B. taking C. cleaning D. moving
36. A. ignore B. follow C. believe D. understand
37. A. happen B. care C. go D. matter
38. A. no B. other C. some D. another
39. A. team B. family C. leader D. restaurant
40. A. why B. whether C. when D. How
—— I’d like to take a month’s holiday.
——___________ . We are too busy.
A. Don’t worry B. Forget it C. Don’t memtion it D. Pardon me
