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The Winter Olympics proved no match for ...

The Winter Olympics proved no match for television's gold-medal winner, "American Idol". Fox's unbelievable successful contest crashed the Olympics in head-to-head competition on Tuesday night, 27 million viewers to 16.1 million, according to Nielsen Media Research.

The Olympics recovered a bit after "Idol" went off the air, but its overall audience of 18.6 million was the least-watched winter Olympics telecast since Nagano's closing ceremonies in 1998, Nielsen said.

Since its opening on Friday, the Turin games have been running well below the 2002 Salt Lake City games in viewership interest. Much of that was expected, but Tuesday's rating was the first alarming sign for NBC that increased TV competition has taken a toll.

"The competition from 'Idol' is heavier than the Olympics has ever seen," said NBC Sports spokeswoman Alana Russo.

It doesn't figure to get any easier, with "Idol" and ABC's "Lost" on the air Wednesday. CBS' "Survivor" and "CSI: Crime Scene Investigation" offer more competition on Thursday.

Even figure skating, the most popular winter Olympics sport for viewers, didn't help much on Tuesday. NBC filled about two-thirds of the hour during which it competed with "American Idol" with tape of the men's figure-skating competition.

Through five nights of Olympics coverage, NBC's average prime time rating is 12.7 ( a rating point represents 1,102, 000 households, or 1 percent of the nation's estimated 110.2 million TV homes). NBC said before the games started that it had promised its advertisers a rating of between 12 and 14. If it slips below that, NBC will have to make it up to advertisers with free commercial time.

" ‘American Idol' is clearly a phenomenon," said Randy Falco, president of the NBC Universal Television Group. "But we expected it and are tracking fight where we planned to be at this point." Between NBC and its networks, about 65 percent of the nation's television homes have tuned in at least some of the games.

1.How many viewers watched the Winter Olympics on Tuesday night?

A.110.2 million

B.12.7 million

C.27million

D.16.1million

2.What did NBC do on Tuesday night to attract more viewers?

A.To ask the "idol" to go off the air.

B.To play the tapes of men's figure skating.

C.To add "Survivor" to its program.

D.To do more advertising.

3.If the rating slips below 12, NBC will          .

A.do more advertising for nothing

B.stop running normally

C.never cover the Olympics

D.pay extra money for advertisers

4.What does the underlined word "taken a toll" mean?

A.paid off.

B.caused loss.

C.broken out.

D.picked up.

 

1.D 2.B 3.A 4.B 【解析】 1.细节题。根据第一段第三行head-to-head competition on Tuesday night, 27 million viewers to 16.1 million, according to Nielsen Media Research.可知答案为D。 2.细节题。第六段第2,3行NBC filled about two-thirds of the hour during which it competed with "American Idol" with tape of the men's figure-skating competition.可知B正确。 3.细节题。根据倒数第二段最后两行If it slips below that, NBC will have to make it up to advertisers with free commercial time.可知A正确。 4.猜测词义题。根据上下文可知星期二的收视率给NBC敲响了警钟。越来越多的竞争导致了损失。
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It is always hard for a small fish to live in a big pond. Pluto's recent departure from the classical planet family clearly proves that size really matters.

Astronomers voted on August 24 to create the first scientific definition of the word planet, and Pluto obviously didn't make the cut. It turned out to be only a "dwarf planet" (矮行星). After weeks of heated debate, over 2,500 astronomers from 73 countries voted on the definition of a "planet" at a conference of the international Astronomical Union (IAU). According to the definition, a planet must have a clear neighborhood around its orbit. Pluto has widely been considered a planet since its discovery in 1930. Unfortunately, it has a special orbit which overlaps with Neptune's. It is all because, compared with Neptune, Pluto is very small. It is attracted by Neptune's gravity when the two planets get closer.

According to IAU, a "dwarf planet" should have an orbit around the Sun. It will not have a clear neighborhood around its orbit, and must not be a satellite. The new classification means that the science textbooks will have to be updated. The solar system is now made up of the eight "classical planets," together with a number of dwarf planets. The classical planets are: Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune. The debate over Pluto's status started in 1992. After an advanced telescope was sent into space, astronomers started find a belt of objects, which lies beyond Neptune. The belt contains nearly 1,000 objects, including Pluto. As they continued the exploration, scientists recently discovered at least 41 dwarf planets at the edges of the solar system. There are at least two objects of a similar size to Pluto.

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1.According to the passage, Pluto is          .

A.a planet which has a clear neighborhood around its orbit

B.a satellite of Neptune which was discovered in 1930

C.the smallest planet in the solar system

D.a planet which has an orbit around the sun

2.The sentence "It is always hard for a small fish to live in a big pond" quoted in the beginning of the passage is used to           .

A.tell us a small fish can hardly survive in the big pond

B.tell us the size of an object really matters

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D.explain the disappearanee of Pluto in the solar system

3.From the last paragraph we can infer that if IAU kept Pluto's status as a planet, the number of planets in the solar system would be        .

A.eight

B.nine

C.less than nine

D.more than nine

4.Which of the following statements is NOT true aceording to the passage?

A.According to definition of a "planet", if Pluto were bigger it would not have left the classic planet family.

B.It's quite possible for dwarfs to lose if they compete with big men

C.Pluto has a special orbit which overlap with Neptune's, because it is so small as to be attraeted by Neptune's gravity when the two planets get closer

D.A "dwarf planet", which can not be a satellite without a clear neighborhood around its orbit, should have an orbit around the Sun.

 

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A few years ago, Pioneer Hi-Bred International, where I was employed. purchased Norand Corporation. Pioneer's sales representatives in the field used Norand hand-held terminals to upload daily sales information and download new price and sales incentive information. Pioneer bought so many of these hand-held-terminals, the economies made the purchase of Norand look interesting. Owning Norand also allowed Pioneer to explore high-technology markets outside agriculture.

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A great man and leader stood before us that day. As I sat listening to him, I knew I could trust him, and that he deserved every bit of loyalty I could give to him and to Pioneer. I also knew I could take risks in my own job.

In the brief moment of silence before the questions started, I recall thinking that follow him into any battle.

1.All of the following are the results brought by Pioneer's purchase of Norand except     .

A.Pioneer can explore high-technology markets outside agriculture

B.Pioneer's sales representatives can upload information using Norand hand-held terminals

C.some of Norand's employees joined the Pioneer

D.it later led to the lower of profit-sharing checks of Pioneer's original employees

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A.the next thing he said was what I expected least to hear a CEO say

B.the next thing he said was the last thing I heard from a CEO

C.the next thing he said was what I expected most to hear a CEO say

D.the next thing he said was what I heard from the last CEO

3.Why did Tom Urban remove his jacket, loosen his tie, undo his collar and roll up his sleeves before he spoke?

A.He felt hot in the room.

B.He wanted to look cool by doing this.

C.He was too excited.

D.He wanted to be close and frank with his employees.

4.What did the employees feel after Tom Urban apologized to them?

A.They felt he was a stupid CEO.

B.They felt he did not deserve their loyalty

C.They felt he was more trustworthy.

D.They didn't want to take risks with him.

 

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4.

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A.children

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7.

A.possibility

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A.referred

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Knowing how to do in case of fire is important. If a fire break out, what would you do? First, you should warn everyone in the building about the danger. Don’t panic or start shouting. Be calmly and act quickly. Second, you and all the others should be get out of the building. Don’t stop take anything with you. Once you are out of the building, stay out. Do not go back for some reason. Finally, when you are out of the building, calling the fire police. Don’t try to put off the fire yourself. That can be dangerous if you do.

 

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