Question

Frank Woolworth was born in Rodman, New York., in 1852. His family were very poor farmers, and there was never enough to eat. Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city.

Woolworth realized he had a natural skill for showing goods to attract people’s interest, but he soon learned something more important. One day his boss told him to sell some odds and ends (小商品 ) for as much as he could get. Frank put all these things on one table with a sign which said five cents each. People fought and pushed to buy the things and the table was soon cleared.

Soon afterwards, Woolworth opened his own store., selling goods at five and ten cents. But he had another lesson to learn before he became successful. That is, if you want to make money by selling low-price goods, you have to buy them in large quantities directly from the factories. Once, for example, Woolworth went to Germany and placed an order for knives. The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.

By 1919, Woolworth had over 1000 stores in the US and Canada, and opened his first store in London. He made many millions and his name became famous throughout the world. He always run his business according to strict rules, of which the most important was: “ The customer is always right.”

1.Frank took a short business course in order to ____________.

A．earn more money for his family	B．learn something from a salesman
C．get away from the farm	D．get enough to eat.

2.The price of the knives was cut down by half because ______________.

A．the factory workers worked 24 hours a day.

B．knives were ordered in large quantities directly from the factory.

C．the knives were made in Germany, where labour (劳动力) was cheap.

D．the knives were produced in one factory.

3._____________ make Woolworth a world-famous man.

A．His business skills and his wealth.

B．The low price of the goods he sold.

C．His trip to Germany and his huge order of knives.

D．His natural skill for showing things.

4.The belief that : “ The customer is always right” suggests that _______________.

A．whenever there is a quarrel between the customer and shop assistant, the customers are always right.

B．If you want to succeed, the rule is the only way.

C．stores must always follow the customer’s orders if they want to make more money.

D．stores should do their best to meet the customer’s needs if they want to be successful.

Answer

1.C

2.B

3.A

4.D

【解析】文章介绍了著名的销售大师Frank Woolworth的成功一身，并介绍他的营销哲学和营销技巧。

1.C 细节题。根据第一段最后2行Frank decided he did not want to be farmer. He took a short business course, and went to work as a salesman in a large city.说明他参加课程的目的是为了不在做农民。故C正确。

2.B 细节题。根据文章第三段最后三行The order was so large that the factory had to keep running 24 hours a day for a whole year. In this way, the price of the knives was cut down by half.这个例子说明通过大量订购来降低成本，故B正确。

3.A 细节题。根据最后一段第二行He made many millions and his name became famous throughout the world.说明他的财富让他出名了，再根据文章2,3段说明他的营销技巧也非常出色是他事业成功的保证，故A正确。

4.D 推理题。顾客永远是对的。指商家要满足顾客的一切需求，只有这样才能让顾客满意，才会购买，消费他们的产品。故D正确。

考点：考查人物传记类阅读