Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.
Advertising is now a scientific business. Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising program are properly measured and researched.
What makes a good advertisement? There have been major changes in advertising in the past sixty years. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humor is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.
1.The purpose of advertising is ____.
A.to increase product sales |
B.to make a product much better |
C.to spend more money |
D.to reduce the production |
2.Which of the following can be used in place of the underlined phrase "hand in hand" ?
A.Here and there. |
B.Again and again. |
C.As usual. |
D.At the same time. |
3. What is meant by what managers said in the second paragraph?
A.A11 the money on advertising was wasted. |
B.Not all the advertisements were well designed. |
C.A11 the managers knew about advertising then. |
D.Managers spent no money on advertising. |
4.What does the writer think of advertising?
A.Useless. |
B.Unnecessary. |
C.Important. |
D.Wasteful. |
Cara Lang is 13. She lives in Boston, Massachusetts, in the U. S. Last Thursday, she didn't go to school. She went to work with her father instead. Every year, on the fourth Thursday in April, millions of young girls go work. This is Take Our Daughters to Work Day. The girls are between the ages of 9 and 15. They spend the day at work with an adult, usually a mother, father, aunt, or uncle. They go to offices, police stations, laboratories, and other places where their parents or other family members work. Next year, the day will include sons, too.
The Ms. Foundation, an organization for women, started the program about ten years ago. In the U.S., many women work outside the home. The Ms. Foundation wanted girls to find out about many different kinds of jobs. Then, when the girls grow up, they can choose a job they like.
Cara's father is a film director. Cara says, “It was very exciting for me to go to the studio with my dad. I saw a lot of people doing different jobs.” Many businesses have special activities for girls on this day. Last year, Cara went to work with her aunt at the University of Massachusetts. In the engineering department, the girls learned to build a bridge with toothpicks and Candy. In the chemistry department, they learned to use scales. They learned about many other kinds of jobs, too.
Right now, Cara does not know what job she will have when she grows up. But because of Take Our Daughters to Work Day, she knows she has many choices.
1.What is Cara's father?
A.An engineer. |
B.An official. |
C.A moviemaker. |
D.A professor. |
2.According to the passage, Take our Daughters to work Day is ______.
A.on every Thursday in Apri |
B.a holiday for girls of all ages |
C.a day for girls to know about jobs |
D.a day for girls to get a job easily |
3.On this special day, Cara has done all the following EXCEPT that ____.
A.she learned to use scales |
B.she worked as an actress |
C.she went to work with her aunt |
D.she used toothpicks and Candy to build a bridge |
4.What is probably the best title for the passage?
A.Cara Lang, a Fortunate Girl |
B.Take Our Daughters to Work Day |
C.Children's Day and Work Day |
D.Ms. Foundation, an Organization for Women |
The park bench was deserted as I sat down to read beneath an old willow tree. Not 36 with life, I was down. A young boy out of breath 37 me, all tired from play. He stood right before me with his head tilted(倾斜的) down, 38 with great excitement,“Look what I found!”
In his hand was a flower, and what a 39 sight, with is petals(花瓣) all worn—not enough rain, or too little light. 40 him to take his dead flower and go off to play, I 41
a small smile and then shifted away. But instead of 42 he sat next to my side and placed the flower to his nose and declared with 43 ,“It surely smells pretty and it’s beautiful, too. That’s why I 44 it; here, it’s for you.”
The flower before me was dying or dead. But I knew Imust 45___it, or he might never leave. So I reached for the flower, and 46 , “Just what I need.”But instead of placing the flower in my hand, he 47 it mid-air without reason. It was then that I 48
for the very first time the boy was 49 .
I heard my voice shake, tears shone like the sun 50 I thanked him for picking the very best one. He smiled, and then ran off to play, 51 of the effect he’d had on my day.
I sat there and 52 how he managed to see a self-pitying woman beneath an old willow tree. How did he know of my self-indulged(放纵的) 53 ? Perhaps from his heart, he’d been blessed with true 54 .
Through the eyes of a blind child, at last I could see, the problem was not connected with the world; the problem was me. And for all of those times I myself had been blind, I vowed to see__55___, and appreciate every second that’s mine.
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—A second, please. I have another call coming through.
—_____. I’m not in a hurry.
A.Enjoy yourself. |
B.Leave me alone. |
C.Why not. |
D.Take your time. |
He has to finish the experiment today. He must be in the lab, ______?
A.mustn’t he |
B.won’t he |
C.doesn’t he |
D.isn’t he |
Not far from the school there was a garden, _____ owner seated in it playing chess with his grandson every afternoon.
A.its |
B.whose |
C.which |
D.that |