满分5 > 高中英语试题 >

As Apple tries to maintain its growth an...

As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is becoming even more critical. Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.

The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts' expectations, while the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.

Som'6 analysts have said that for Apple to regain its growth, the company.needs a more aggressive strategy for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea's Samsung Electronics Co.

But Apple says it's already enjoying strong growth in China. "We saw big growth in iPhones,"Chief Executive Tim Cook said. He said that the company has been quickly expanding its sales channels in China, including the number of Apple stores. "This isn't nearly what we need, we're not even close to that, but we're making great progress. " he said.

In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local telecom carrier that doesn't yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world's largest mobile carrier may soon start offering the iPhone.

Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-pricod Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.

1.Apple's shares dropped sharply because in December__

A.the iPhone wasn't popular in China

B.its product quality was widely criticized

C.the earnings for the holiday quarter was disappointing

D.the investors were not satisfied with Apple's management

2.What can we learn from the passage?

A.Apple tends to offer a lower sales forecast.

B.China Mobile Ltd began to team up with Apple.

C.Cook is pessimistic about what Apple did in China.

D.Apple didn't take measures to develop Chinese market.

3.The author uses the report from CLSA to prove           

A.their prices are actually lower than a year earlier

B.Apple in China has ability to deal with any problem

C.low-ended Android-based phones are progressing fast

D.the promotion of lower-end iPhone will face a challenge

4.The main purpose of the passage is to show the readers __

A.Apple.'s high popularity in China

B.the challenge Apple faces in China

C.the approaching failure Apple will suffer in China

D.Apple's aggressive strategy in its market expansion

 

1.C 2.A 3.D 4.B 【解析】 试题分析:本文讲述了著名的智能手机生产商苹果公司在中国的销售遇见了很大的挑战和影响,文章分析了苹果公司的新的对策和做法。 1.C 细节题。根据第一段最后一句Apple's shares(股份) fell sharply as the company's earnings for the holiday quarter through December disappointed investors.说明C项正确。 2.A 推理题。根据第二段最后一句the company's income plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.说明苹果公司向来的预期都很保守,故A正确。 3.D 天天乐。根据最后3行A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.说明中国国内生产的低端的智能手机的质量都很好;如果苹果公司生产这样的产品,会受到很大的竞争。故D正确。 4.B 主旨大意题。根据文章1,2段内容可知,苹果公司在中国遇见了较大的困难和挑战。故B正确。 考点:考查新闻报告类短文阅读
复制答案
考点分析:
相关试题推荐

Over three million people will do their Christmas shopping entirely online this year without once visiting an actual shop, a poll (民意调查) has found. Overcrowding and long queues in shops are forcing people away from the high street as the hassle (烦扰) of Christmas shopping becomes too much.

The number of people turning their backs on the high street is almost one million higher than it was last year, according to the poll by YouGov. Last Christmas 2.4 million shoppers did not do any of their shopping in actual shops. The figure this year is predicted to be around 3.4 million, equal to around 7 percent of the adult population.

Over a third of people said that the main turn-off about shopping on the high street is 0ver-crow-ding. Meanwhile almost a quarter said that long queues at the cheek-out are the worst thing about it.

Of the 2.065 people pored, even those who are stir taking to the shops plan to spend less time in them this Christmas. Around 31 percent of shoppers who plan to spend at least some time on the high street will spend less than half of their shopping time in actual shops, using the rest of the time to shop remotely via the internet. This compares to 28 percent of people last year. Meanwhile the proportion of people spending over half of their shopping time in high street shops has dropped from 41 percent last year to 39 percent this year. Just 2 percent of people said that they are looking forward to dealing wi.th store staff this festival season.

Guy Boxall, senior product marketing manager at Casio Business Solutions Division, which commissioned the research from YouGov, said that despite the fall in people visiting the high street,humans are "social creatures" who actually like spending time together.

"Although the high street is facing a big challenge Christmas, retailers (零售商) should see this research as a challenge to improve the in-store shopping experience, rather than the nail in the coffin. We are social creatures, and the desire to spend time with each other, particularly at Christmas, is never going to go away," said Mr. Boxall.

1.According to the poll, in this year's Christmas       

A.about 7 % of the population will do both online and actual shopping

B.about 31% of shoppers will do half of their shopping in actual shops

C.about 39% of shoppers will do more than half of their shopping in actual shops

D.over three million shoppers will quit actual shopping just because of the long queues

2.What's the meaning of "turn-off" in Para.5?

A.Something that makes people lose heart

B.Something that makes people lose face

C.Something that makes people lose interest

D.Something that makes people lose courage

3.It can be inferred from Mr. Boxall's words that                                                                                                   

A.retailers should reduce their in-store goods.

B.retailers wiR be pessimistic about the result of this research.

C.retailers should focus on the advantage of in-store shopping.

D.retailers will make more profits this Christmas than last Christmas

4.Wheat's the writer's attitude towards Christmas online shopping?

A.Concerned.        B.Doubtful.          C.Approving.        D.Objective.

 

查看答案

If you want to know how crazy people can be about their pets, you might remember that Helmsley left $12 million to her little Maltese dog when she died last year.

The dog's name is Trouble. And apparendy Trouble is still alive. Of course, I would hang on,too, if someone left me $12 million. Look! Top-shelf dog food, soft pillows everywhere, drivers walking me in nice leafy parks. I would live to be 110 in dog years.

The dog's story is still fresh in my mind the other night when I leave a steak house after a superb meal. Then I notice a woman carrying a small bag out of the door behind me.

Once outside, she walks over to where a man is holding a tiny dog hke it's a baby. The dog looks like a Maltese, too, barking and annoying, with a cute haircut,

And now I am treated to an absolute astonishing sight. Because now the woman reaches into the bag and begins pulling out little pieces of meat, which she puts on a plastic spoon and feeds to the dog.

This is no cheap steak house. It's actually, way out of my league --I'm there only because it's a special occasion. I can tell you this: if I walked out of the place with any leftover steak, it sure wouldn't go to a dog. Not at those prices.

So now the woman is Spoon-feeding the dog and the man is just standing there, holding this dog and looking as if this is the most normal thing in the world. And the dog is calmly chewing these pieces of steak as if he's a little king. And this dog is in no hurry. He's having a great time.

A few minutes go by, and now the dog finishes all of his steak. At this point, I hear the woman say to the man "Think he's still hungry?" And she glances behind her at the restaurant, as if she might go back in there to get more steak for the dog.

Watching all this, I'm afraid I'm going to shout, "Are you out of your mind? Feeding all that pricey steak to that little dog? Did you see what our American life is like today? We're all going to be eating dog food if this keeps up!"        

1.Why would the author live to be 110 in dog years?

A.Because he is always in poor health and falls ill.

B.Because a Maltese dog lives longer than a human being.

C.Because his grandparents left him a large sum of money.

D.Because he thinks the dog is treated extremely well.

2.What is the story mainly about?

A.An American family's happy life.

B.A Maltese dog getting $12 million from its owner.

C.A New Yorker spending $ 8 billion for a few banks.

D.A pet dog being fed with expensive food.

3.The underlined sentence "It's actually way out of my league. " (in Para. 6) means __

A.the restaurant is too expensive for the author

B.the author hates the dog being taken there

C.the superb restaurant is about to be out of service

D.the dog doesn't belong to the author's group

4.Seeing the dog.is being treated to expensive steak, the author becomes extremely ____

A.indifferent        B.annoyed          C.concerned        D.envious

 

查看答案

After finishing shopping in the supermarket, I and my wife Julie stood in the shortest line.

There was only one guy in it, but he was in a   31  and there seemed to be some trouble going on.

Well, I and my wife Julie stepped in behind him. At first, he seemed to be having 32 getting his groceries onto the conveyor belt. But after a while, I realized that what he was actually doing was  33  them into two parts. I offered to help, but he and the checkout lady had it  34  He asked Julie if she would mind   35  his empty basket away. Then he   36  for his wallet which was in a pocket on one side of his wheelchair. The way he was positioned and the fact that he had only one   37  arm made this quite a stretch for him, so I helped there.

What must it be like, I wondered, to be so  38   on other people like that.9 The checkout operator came around and gave him his   39  and the items he needed. She   40  one bag of groceries over a handle at the back of his chair. I   41  to get the. bigger bag and he said, "No. 42 you could do me a favor. Take that part along to the entrance and give it to Angela. " I dutifully did that,   43  Julie with our shopping. It  44  that Angela was collecting food for people who might otherwise go hpngry!

This guy, despite the  45 that his physical condition imposed on him, had   46  more than twice as much shopping as he needed and   47  the bigger bag to help other people! He didn't let the fact that he needed help  48  him from being a help. He may have been limited  49  , bat his heart was more than capable of  50  all that. And it changed my idea of dependenee.

1.                A.comer         B.queue          C.wheelchair    D.lift

 

2.                A.mercy          B.interest         C.confidence    D.difficulty

 

3.                A.separating      B.breaking        C.cutting   D.placing

 

4.                A.under order     B.under control    C.under discussion    D.under repair

 

5.                A.putting         B.getting         C.casting   D.rolling

 

6.                A.hunted         B.reached        C.looked   D.sought

 

7.                A.comfortable     B.clumsy          C.disabled  D.usable

 

8.                A.kind           B.strict           C.dependent    D.considerate

 

9.                A.change         B.basket          C.bag  D.food

 

10.               A.presented      B.handed         C.hung D.pulled

 

11.               A.preferred       B.used           C.decided   D.offered

 

12.               A.So            B.But            C.For   D.Thus

 

13.               A.exchanging      B.leaving         C.charging   D.associating

 

14.               A.turned out      B.came out       C.burst out  D.gave out

 

15.               A.manners        B.chances        C.limitations D.fates

 

16.               A.collected       B.reserved       C.donated   D.bought

 

17.               A.thrown away    B.givenaway      C.left out    D.sent out

 

18.               A.save           B.protect         C.stop  D.shelter

 

19.               A.physically       B.economically    C.originally  D.mentally

 

20.               A.accomplishing   B.overlooking     C.valuing    D.overcoming

 

 

查看答案

Housing prices in Beijing and Shanghai are now largely     for low-income families,

A.out of control      B.out of touch        C.out of reach       D.out of order

 

查看答案

目前,校园安全事故时有发生。请用英语写一篇100~120词的短文,简单描述一下校园安全问题并提出改进的措施。

 

查看答案
试题属性

Copyright @ 2008-2019 满分5 学习网 ManFen5.COM. All Rights Reserved.