The US government has started a website, Admongo, to help children think critically about the advertising aimed at them. It claims to provide visitors with an “aducation” through games and other entertainment.
A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz", he says upon arrival in a rocket ship that opens up with a crazy world inside it. Spacey dance music plays in the background as Haiz tells visitors that they need to learn about advertising.
Its inventors say eight to twelve years old is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers.
The idea behind Admongo is to teach children three things: To identify the advertiser. To know what the advertiser is really saying. And to know what the advertisement is trying to get the child to do.
Children learn these things through a video game. They create their own game character. They can choose different skin colors, hair styles, eye and mouth shapes. Then they begin a trip through ad-land, where there are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level.
The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing.
One such area is food marketing. The Federal Trade Commission (FTC) says it is a big business. The FTC estimates that food, drink and fast-food restaurants spent more than one and a half billion dollars on advertising to young people in 2009.
The FTC says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products.
A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children.
1.What is the best title of the text?
A．A website aimed at children’s food B．The cartoon guide named “Haiz”
C．An “aducation” website for children D．A popular online video game
2.Why did the government start the website?
A．To advertise the video game for children. B．To help children know about advertising.
C．To attract the biggest market of buyers. D．To sell the products of its company.
3.What can players do in the website game?
A．Play video games during the trip. B．Travel to a supermarket.
C．Eat in a fast-food restaurant. D．Choose appearance for their character.
4.Children are important for advertising because they are
A．important for the society B．the most potential buyers
C．easily influenced by ads D．easily affected by poor products
5.According to Michelle Obama, lots of foods advertised for children are ________.
A．of low quality B．yummy C．of high nutrition D．healthy
Four out of ten women who diet end up heavier than when they started watching their waistline（腰围）, a study revealed today. The research also showed that a large percentage of women start noticing the pounds creeping back on just 21 days after reaching their ideal weight.
Yesterday, Dr Ian Campbell of the Jenny Craig weight management program said: “In the UK 61.4 per cent of adults are overweight or obese. Successful weight management requires a long-term commitment in order to lose weight successfully and for good. Dieting can be a real challenge so setting realistic goals and remaining focused on them is important. Otherwise as this research shows, women could end up heavier than when they started.”
The “Food: Body: Mind” report was publicized by Jenny Craig who quizzed 2000 women aged between 18 and 65 who diet regularly on their attitudes, beliefs and behaviors around weight loss. Six in ten said they are currently on a diet and one in five women said they are on a “continuous diet”.
It found the most common triggers to start dieting was seeing their “reflection in the mirror”, preparing for a summer holiday or unflattering photos posted on social networking sites. Other popular reasons include comments by friends or relatives or their other half.
However, the study showed that one in ten give up within one day, while almost a fifth manage to make it to a week or more. The average is ten days. Many blamed pressure they put on themselves to lose weight too quickly for the weight gain, which leaves them with a bigger appetite than normal. Others blamed colleagues, who tuck into fatty lunches and snacks unaware of the effect it has on the dieter, while mothers who polish off their children's leftovers（剩饭）was another common cause of weight gain.
1.Which of the following might be the best title for this article?
A．Three reasons to fail in dieting B．Important things for successful diet
C．Obesity: problem for 61.4% adults in UK D．Four in ten women gain weight on diets
2.In the UK, women who go on a diet __________.
A．are all overweight or obese
B．are likely to gain weight again after reaching their ideal weight
C．all fail because they are not persistent enough
D．end up heavier than when they start to diet
3.The underlined word “triggers” in Paragraph 4 probably means __________.
A．effects B．examples C．causes D．imagination
4.Which of the following is NOT the reason why many people quit dieting very soon?
A．The pressure they put on themselves to lose weight quickly.
B．Colleagues who give them fatty lunches and snacks.
C．Reflections they see in the mirror.
D．Leftovers of children’s taken by their mothers.
5. In which column of the newspaper do you probably find the passage?
A．Health. B．Economy. C．Sports. D．Education.
The construction of Shanghai Disneyland project and the international tourist resort is 1. ______ to cost the municipal government more than 100 billion yuan ($15.1 billion), 2.______ than the expense of last year's World Expo. According to the report, it will cost about 25 billion yuan to build the new theme park's core area, and 3. ______ 40 billion yuan to finish affiliated（附属的）facilities. Most of these expenses will be paid by the Shanghai government.
The entire project will cover 4. _____ to 107.1 square kilometers, with 7 square kilometers taking up the core area, 13.6 square kilometers for affiliated facilities 5.______ 86.5 square kilometers for control areas. The government is expected to spend more than 100 billion yuan on the project..
"Affiliated facilities, 6.______ a commercial hotel, are set to be finished before the park opens in 2015," said Xu Lin, who heads the Pudong New Area district. Major construction work will begin in May, and affiliated facilities are scheduled to be done 7.______ June 2014.
In addition, apart from government investments, overseas capital and some domestic companies are eyeing deals for the park's affiliated projects as well. A Japanese company, 8._______ is in charge of Tokyo Disneyland's operations, is contacting the Walt Disney Co in the US, trying to obtain an operation deal for the park.
Once again, I was in a new school. So was a girl in my class named Phoebe. That’s 36 the similaritiesended.
I was tall and she was small. I was one of the oldest in the class while she was the youngest. I was 37 and shy. She wasn’t. I couldn’t 38 her, considering her my enemy. But she wanted to be friends.
One day, she invited me over and I said yes — I was too 39 to say no. Actually no one has invited me over to play before. But this girl, who wore the latest fashion, wanted to see me.
She lived on the fourth floor in a two-room place with her mother, her stepfather, her two brothers and her sister. When we got to the room she shared with her sister, she took out a big case of Barbies（芭比娃娃）- which was my next 40 . I would have thought she’d outgrown them. I had never played with them. But we sat on the floor of a walk-in cupboard laughing as we made up crazy stories about the Barbies. That’s 41 we found out that we both wanted to be writers when we were older. We both had wild 42 .
We had a great day that afternoon. Our jaws ached from 43 so much. She showed me her outfits, which had mostly come from a designer clothing store down the block. The woman who owned it used her 44 a model sometimes for her newspaper ads and gave her clothes in exchange.
Phoebe had the whole neighborhood 45 . The bookstore owners lent her fashion magazines, the movie theater gave her free passes and the pizza place let her have free slices. Soon I was included in her magic world. We slept over at each other's houses and spent every free moment together. My dark hair grew out and I learned to love being 46 .
Phoebe, my first real friend since childhood, helped me get through the through teenage years and taught me an amazing and very surprising thing about making friends: your “worst enemy” can 47 to be your best friend.
1. A．how B．why C．that D．where
2. A．beautiful B．awkward C．brave D．clever
3. A．like B．hate C．stand D．help
4. A．shocked B．worried C．shamed D．happy
5. A．surprise B．puzzle C．issue D．question
6. A．where B．how C．when D．why
7. A．profile B．imagination C．image D．thinking
8. A．crying B．shouting C．smiling D．doing
9. A．for B．from C．of D．as
10. A．confused B．charmed C．addicted D．annoyed
11. A．short B．high C．funny D．tall
12. A．turn out B．look out C．watch out D．work out
In order to gain a bigger share in the international market, many state companies are starving _______ their products more competitive.
A．making B．to make C．to have made D．having made
—I hear your journey was not very pleasant.
—But for the sudden rain we _______ a wonderful time.
A．will have B．should have C．should have had D．had
