Question

It was once unheard-of to be a businessman in China. Nowadays, though, it’s quite common to become your own boss. Let’s say you have an idea. Maybe you want to open an English school or sell Japanese comics. First, you need a business plan. It sets out what you’ll sell and how much everything will cost. Most businesses that fail didn’t have this. If you need to borrow money at the start, banks will ask for a detailed plan.

  The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.

  Product

  Your product must have something unique. What makes it special compared to other similar products? If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free. For toys, let a few children play with them to see if they like them.

  Place

  There’s no point having a product that people want to buy if your shop is in an empty mall. Think about which type of person is going to buy what you sell. Where do they usually go shopping? When looking at possible places, spend the day there. See how many people pass by. Also, are there other shops nearby selling similar products? If so, how can you be better than them?

  Price

  Work out how much it costs to make or provide your product. As a general rule, your price will be double the cost. After all, you’re also paying for rent, staff and you need to eat too!

  Promotion

  How can you attract people to your shop? Advertising in newspapers and on TV is expensive. Perhaps you can get free advertising by getting a newspaper to write about your business.

1.What’s the best title for the passage?

A. How to start a business.

B. Starting a business soon.

C. Starting your own business.

D. Preparations for starting a business.

2.According to the author, the reason why most businesses fail is due to lack of ________.

A. a business plan   B.  a shop  C.  money       D.  successful businessmen

3.If you want to start a noodle shop, you should ________.

A. expect people to show much interest

B. research your noodles

C. let people try it at a low price

D. let children have a try

4.What does “If so” in Paragraph 4 refer to?

A. There are shops selling the goods like yours.

B. Many people pass by.

C. You should think about which type of person is going to buy what you sell.

D. You should spend the day on possible places.

5.You are selling toys to children. It costs 5 yuan to make each one. How much should you charge the children for each toy?

A. 15 yuan.B.  5 yuan.C.  10 yuan.D.  50 yuan.

Answer

1.C

2.A

3.B

4.A

5.C

【解析】

试题分析：在现在的中国，创业当老板的现象随处可见。创业的第一步是，要有一份详尽的商业计划，包括售卖的产品和费用等内容。要想创业成功，必须做好四个方面的准备：产品、地点、价格和促销手段。

1.Nowadays, though, it’s quite common to become your own boss. ...First, you need a business plan.”和第二段“The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.”可知，在中国，创业是很普遍的现象，文章主要讲了创业的一些注意事项，故选C。

2.First, you need a business plan. It sets out what you’ll sell and how much everything will cost. Most businesses that fail didn’t have this.”可知，大多数失败是因为没有详细的商业计划，故选A。

3.If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free.”可知，如果开一家面馆，你需要研究你的产品--面条，故选B。

4.Also, are there other shops nearby selling similar products? If so, how can you be better than them?”可知，划线部分指的是，附近有卖相似产品的商店，故选A。

5.As a general rule, your price will be double the cost.”可知，一般情况下，价格要比费用高一倍，故选C。

考点：商业类短文阅读