Question

Multitasking

What is the first thing you nitice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sightsand sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.

When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on slaes. That is mainly because shopping is a very different experience to what it used to be.

Some years ago,the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.

1.According to the passage, what is an increasingly powerful tool in the success of some brand store?

A. Friendly assistant.B. Unique scents.

C. Soft background musicD. attractive window display.

2.E-shops are mentioned in the passage to _______ .

A. ashow the advantages of brick-and-mortar stores

B. urge shop assistants to change their attitude

C. push stores to use sights and sounds

D. introduce the rise of e-commerce

3.The underlined word “destination” in Paragraph 5 means _______ .

A. a platform that exhibts goods

B. a spot where travelers like to stay

C. a place where customers love to go

D. a target that a store expects to meet

4.The main purpose of the passage is to ______ .

A. compare and evaluateB. examine and assess

C. argue and discussD. inform and explain

Answer

1.B

2.A

3.C

4.D

【解析】

【文章大意】本文是一篇说明文。文章介绍了采用香味提高销售量的理念。文章讲述了香味对于传统实体店的影响。各大品牌店都加强了味觉对顾客消费欲求的刺激，并根据商品不同调节香味。

1. B 考查细节阅读。根据第二段“And it is providing to be an increasing powerful tool in encouraging people to purchase”可知，此句中的it指的是前面的scent.故此题选B。

2. A 考查判断推理。根据第五段“while e-shops …only bricks-and-mortar stores (实体店) can offer a full experience”一句来判断，作者的倾向非常明显，认为实体店能提供完成购物体验，即强调传统实体店的优势。故选A。

3. C 考查词义猜测。“destination”的本意是目的地，与上面提到的“shop”场地相通，但意义迥异，不仅是购物的地方，更多的是一种购物的完整体验，有视觉、听觉和味觉的多重享受。这里的意义是针对消费者而言的，而不是商店或商家。A、D选项都是针对商家说的，而B跟文章没有关系。故本题选C。

4. D 考查主旨大意的推断。这篇文章主要是谈论香味对购物心理的影响，是一篇说明文，所以重在介绍和解释香味对于实体店的影响。A项意为对比和评估，对比谈到了，而评价涉及较少；B意为检测和评估，科学检测意味太浓，跟本文大意不符。C项意为争辩，没有批评靶子的情况下，这种说法不成立。所以本题选D，只是介绍了解释了“香味”，没有进行科学试验。

考点：考查说明文类阅读