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The iPhone, the iPad: each of Apple’s pr...

The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” –-- and many other brands are following suit. The BBC’s iPlayer --- which allows Web users to watch TV programs on the Internet ---used the title in 2008. A lovely bear --- popular in the US and UK --- that plays music and video is called “iTeddy”. A slimmed-down version(简装本) of London’s Independent newspaper was started last week under the name “i”.

In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce(电子商务) first came into use.

Most “i” products are targeted at (针对)young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.

But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition(定义),” he says.

“However, thanks to Apple, the term is now connected with portability (轻便) .”adds Thorne.

Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.

Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last ten years.

But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was connected with all things advanced and modern. However, as we entered the new century, the fashion disappeared.

1.People use iPlayer to __________.

A. listen to music            B. make a call

C. watch TV programs online   D. read newspapers

2.We can infer that the Independent’s “i” is designed for _________.

A. young readers                   B. old readers

C. fashionable women               D. engineers

3.The underlined word “ambiguous” means “__________”.

A. popular      B. uncertain

C. clear          D. unique

4.Nowadays, the “i” term often reminds people of the products which are __________.

A. portable    B. environmentally friendly

C. advanced     D. recyclable

5.The writer wants to express that __________.

A. “i” products are often of high quality

B. iTeddy is alive bear

C. the letter “b” replaces letter “i” to name the products

D. the popularity of “i” products may not last long

 

1.C 2.A 3.B 4.A 5.D 【解析】 试题分析:本文是一则说明文。苹果公司推出的一系列带有i­前缀的产品销售得异常火爆,但你知道为什么用字母i吗?本文就解释了取名的相关知识。 1.C 细节理解题 根据第一段的“The BBC’s iPlayer --- which allows Web users to watch TV programs on the Internet”可知人们用它观看网络电视节目,C项表述符合文意,故选C。 2.A细节理解题 根据第三段的内容可判断Independent's “i”主要针对的读者群是年轻人,A项表述符合;B、C、D三项在文中没有提及,故选A。 3.B 词义猜测题 根据第四段最后两句When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition(定义),” he says.可推断出ambiguous意为“不明确的,模棱两可的”,与certain意义相近,故选B。 4.A 细节理解题 A轻便的,可携带的;B环保的;C先进的,发达的;D 可循环利用的。根据第五段的“However, thanks to Apple, the term is now associated with portability”可知带有i­前缀的产品通常与“轻便”联系在一起,故选A。 5.5】D推理判断题 根据最后一段第一句“But as history shows, people grow tired of fads”和最后一句“However, as we entered the new century, the fashion disappeared.”以及本段中的例子可知,作者认为带有i­前缀的产品的盛行也不会维持太长的时间。D项表述符合文意,故选D。 考点:考查科技类短文阅读
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What will man be like in the future — in 5,000 or even 50,000 years from now? We can only make guesses, of course, but we can be sure that he will be different from what he is today, for man is slowly changing all the time.

Let us take an obvious example. Man, even five hundred years ago, was shorter than he is today. Now, on average, men are about three inches taller. Five hundred years is relatively a short period of time, so we may suppose that man will continue to grow taller. Again, in the modern world we use our brains a great deal. Even so, we still make use of only about 20% of the brain’s capacity(容量). As time goes on, however, we shall have to use our brains more and more, and finally we shall need our brains more and more, and finally we shall need larger ones! This is likely to bring a physical change too: the head, in particular the forehead, will grow larger.

Nowadays our eyes are in constant use. In fact, we use them so much that very often they become weaker and we have to wear glasses. But over long period of time it is likely that man’s eyes will grow stronger.

On the other hand, we tend to make less use of our arms and legs. These, as a result, are likely to grow weaker. At the same time, however, our fingers will grow more sensitive because they are used a great deal in modern life.

But what about hair? This will probably disappear from the body altogether in course of time because it does not serve a useful purpose any longer. In the future, then, both sexes are likely to be bald.

Perhaps all this gives the impression that future man will not be a very attractive creature to look at! This may well be true. All the same, in spite of all these changes, future man will still have a lot in common with us. He will still be a human being, with thoughts and emotions similar to our own.

1.The passage mainly tells us that __________.

A. Man’s life will be different in the future

B. Future man will look quite different from us

C. Man is growing taller and uglier as time passes

D. Man’s organs’ functions will change

2.What serves as the evidence that man is changing?

A. Man has got stronger eyes now than he ever had.

B. Man’s hair is getting thinner and thinner.

C. Man’s arms and legs have become lighter and weaker.

D. Man has been growing taller over the past 500 years.

3.The change in man’s size of the forehead is probably because __________.

A. he makes use of only 20% of the brain’s capacity

B. his brain has grown larger over the past centuries

C. he will use his brain more and more as time goes on

D. the other 80% of his brain will grow in due time

4.Which of the following is TRUE about a human being in the future?

A. He is hairless because hair is no longer useful.

B. He has smaller eyes and wears better glasses.

C. His fingers grow weaker because he doesn’t have to make use of them.

D. He thinks and feels in a different way.

5.It is implied that __________.

A. human beings will become less attractive in the future

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When I was fifteen, I announced to my English class that I was going to write and illustrate my own books. Half the students sneered. The rest nearly fell out of their chairs laughing. “Don’t be silly, only geniuses can become writers,” the English teacher said, “And you are getting a D this term.” I was so humiliated(羞辱) that I burst into tears.

That night I wrote a short sad poem about broken dreams and mailed it to the Capri’s Weekly newspaper. To my astonishment, they published it and sent me two dollars. I was a published and paid writer. I showed it to my teacher and fellow students. They laughed. “Just plain dumb luck,” the teacher said. I tasted success. I’d sold the first thing I’d ever written. That was more than any of them had done and if it was just dumb luck, that was fine with me.

During the next two years I sold dozens of poems, letters, jokes and recipes. By the time I graduated from high school, with a C minus average, I had scrapbooks filled with my published work. I never mentioned my writing to my teachers, friends or my family again. They were dream killers and if people must choose between their friends and their dreams, they must always choose their dreams.

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A month later Crying Wind, the title of my book, became a best seller, was translated into fifteen languages and Braille and sold worldwide. I appeared on TV talk shows. I traveled from New York to California and Canada on promotional tours. My first book also became required reading in native American schools in Canada.

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A. Because they didn’t like him

B. Because they wished he could be successful as a writer

C. Because their teacher laughed, too

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B. he had made progress in his studies

C. his classmates and teachers changed their attitudes towards him

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D. It is impossible for an ordinary person to be a writer in the future.

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6.A. What for      B. How come  C. What about  D. What if

7.A. floor  B. desk  C. shelf  D. dustbin

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