In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics（策略）.
One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women’s cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
1.Why do stores usually display fruits and vegetables in the first section?
A. To save customers times.
B. To show they are high quality foods.
C. To help sell junk food.
D. To sell them at discount prices.
2.According to Paragraph 3, which of the following encourages customers to buy?
A. Opening the store early in the morning.
B. Displaying British wines next to French ones.
C. Inviting customers to play music.
D. Filling the store with the smell of fresh bread.
3.What is the California builder’s story intended to prove?
A. The house structure is a key factor customers consider.
B. The more costly the house is, the better it sells.
C. An ocean view is much to the customers’ taste.
D. A good first impression increases sales.
4.What is the main purpose of the passage?
A. To explain how businesses turn people into their customers.
B. To introduces how businesses have grown from the past.
C. To report researches on customer behavior.
D. To show dishonest business practices.
At thirteen, I was diagnosed（诊所） with kind of attention disorder. It made school difficult for me. When everyone else in the class was focusing on tasks, I could not.
In my first literature class, Mrs.Smith asked us to read a story and then write on it, all within 45 minutes. I raised my hand right away and said,“Mrs.Smith, you see, the doctor said I have attention problems. I might not be able to do it.”
She glanced down at me through her glasses, “you are no different from your classmates, young man.”
I tried, but I didn’t finish the reading when the bell rang. I had to take it home.
In the quietness of my bedroom, the story suddenly all became clear to me. It was about a blind person, Louis Braille. He lived in a time when the blind couldn’t get much education. But Louis didn’t give up. Instead, he invented a reading system of raised dots（点）, which opened up a whole new world of knowledge to the blind.
Wasn’t I the “blind” in my class, being made to learn like the “sighted” students? My thoughts spilled out and my pen started to dance. I completed the task within 40 minutes. Indeed, I was no different from others; Ijust needed a quieter place. If Louis could find his way out of his problems, why should I ever give up?
I didn’t expect anything when I handled in my paper to Mrs.Smith, so it was quite a surprise when it came back to me the next day- with an“A” on it. At the bottom of the paper were these words:“ See what you can do when you keep trying?”
1.The author didn’t finish the reading in class because.
A. He was new to the class
B. He was tried of literature
C. He had an attention disorder
D. He wanted to take the task home
2.What do we know about Louis Braille from the passage?
A. He had good sight B. He made a great invention.
C. He gave up reading D. He learned a lot from school
3.What was Mrs.Smith ‘s attitude to the author at the end of the story?
A. Angry B. Impatient
C. Sympathetic D. Encouraging
4.What is the main idea of the passage?
A.The disabled should be treated with respect.
B.A teacher can open up a new world to students.
C. One can find his way out of difficulties with efforts.
D. Everyone needs a hand when faced with challenges.
Imagine the first days in a new time zone. Slow to respond to the , your body clock is confused. You’re sleepy all day, but when it’s time for bed, you can hardly fall asleep. Obviously you are jet lag（时差反应）.
Travelers have traditionally fought this with sleeping pills or alcohol. There are actually healthier ways that can work just as 31.
For example, the moment you get on the airplane, start your biological block to the destination’s time. If it’s daytime in your destination, try to stay . Walking around the cabin（客舱） can be of help. When it’s nighttime, try to sleep. In that case, eat before the flight, an empty stomach will prevent you from sleeping. These tips will help you start a new of sleep and wakefulness.
1.A. flight B. change C. demand D. climate
2.A. suffering from B. working on C. looking into D. leading to
3.A. danger B. problem C. waste D. fear
4.A. briefly B. slowly C. suddenly D. effectively
5.A. checking B. sending C. adjusting D. stopping
6.A. awake B. alone C. hungry D. calm
7.A. though B. so C. whole D. or
8.A. understanding B. cycle C. research D. trend
When Alice was sixteen, I was the one who wanted to run away from home. It was to see the changes coming over her. She skipped school, and refused to communicate. I tried being firm, but it didn‘t . I saw a dark future for my once sweet daughter.
One school day Alice returned home very late. With a quarrel in view. I was surprised to see Alice was .
“I hope I did the right thing, Mom,”“Alice said. I saw a cat, all bloody but alive. I it to the vet’s(宠物医院), and was asked to make payment . As I couldn’t reach anyone at the phone number on the cat’s tag(标牌), I had to pay the bill.”
In the following days, the owner still couldn’t be . Alice paid the vet to continue treatment. I grew : what if the family had simply left the cat behind?
A week went by. A woman called to speak to Alice.
“She is at school,” I said.
“You have a daughter,” she said, apparently in tears.
Her family had just returned from abroad, and got a (n) from the vet. Their cat was recovering, thanks to Alice’s . “We can’t wait to hug Cuddles again,” she sobbed.
Upon her return home, Alice was filled with at the news. So was I. I learned through another woman’s eyes that my daughter was still a good person despite her teenage years. Her warm heart would surely guide her in the right direction.
1.A. pleasant B. painful C. unwise D. inspiring
2.A. remain B. match C. appear D. work
3.A. annoyed B. amused C. worried D. interested
4.A. carried B. followed C. returned D. guided
5.A. monthly B. honestly C. generously D. immediately
6.A. trusted B. contacted C. persuaded D. satisfied
7.A. active B. rude C. anxious D. proud
8.A. pretty B. grateful C. wonderful D. curious
9.A. apology B. invitation C. message D. reply
10.A. suggestion B. donation C. encouragement D. help
11.A. love B. anger C. regret D. joy
12.A. troubled B. long C. boring D. quiet
—Hello Jenny, can I see Ms. Lewis?
—____. I’ll tell you’re here.
A. With pleasure B. Never mind
C. You’re welcome D. Just a minute
He wrote many children’ s books, nearly half of____ were published in the 1990s.
A. whom B. which C. them D. That
