In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
1.Why do stores usually display fruits and vegetables in the first section?
A. To save customers time.
B. To show they are high quality foods.
C. To help sell junk food.
D. To sell them at discount prices.
2.According to Paragraph 3, which of the following encourages customers to buy?
A. Opening the store early in the morning.
B. Displaying British wines next to French ones.
C. Inviting customers to play music.
D. Filling the store with the smell of fresh bread.
3.What is the main purpose of the passage?
A. To explain how businesses turn people into their customers.
B. To introduce how businesses have grown from the past.
C. To report researches on customer behavior.
D. To show dishonest business practices.
At thirteen, I was diagnosed(诊断) with a kind of attention disorder. It made school difficult for me. When everyone else in the class was focusing on tasks, I could not.
In my first literature class, Mrs. Smith asked us to read a story and then write on it, all within 45 minutes. I raised my hand right away and said, “Mrs. Smith, you see, the doctor said I have attention problems. I might not be able to do it.”
She glanced down at me through her glasses, “you are no different from your classmates, young man.”
I tried, but I didn’t finish the reading when the bell rang. I had to take it home.
In the quietness of my bedroom, the story suddenly all became clear to me. It was about a blind person, Louis Braille. He lived in a time when the blind couldn’t get much education. But Louis didn’t give up. Instead, he invented a reading system of raised dots(点), which opened up a whole new world of knowledge to the blind.
Wasn’t I the “blind” in my class, being made to learn like the “sighted” students? My thoughts spilled out and my pen started to dance. I completed the task within 40 minutes. Indeed, I was no different from others; I just needed a quieter place. If Louis could find his way out of his problems, why should I ever give up?
I didn’t expect anything when I handed in my paper to Mrs. Smith, so it was quite a surprise when it came back to me the next day--- with an “A” on it. At the bottom of the paper were these words: “ See what you can do when you keep trying?”
1.The author didn’t finish the reading in class because .
A. He was new to the class
B. He was tried of literature
C. He had an attention disorder
D. He wanted to take the task home
2.What do we know about Louis Braille from the passage?
A. He had good sight B. He made a great invention.
C. He gave up reading D. He learned a lot from school
3.What was Mrs. Smith ‘s attitude to the author at the end of the story?
A. Angry B. Impatient C. Sympathetic D. Encouraging
4.What is the main idea of the passage?
A. The disabled should be treated with respect.
B. A teacher can open up a new world to students.
C. One can find his way out of difficulties with efforts.
D. Everyone needs a hand when faced with challenges.
假如你是李华,国际学校的教师Paul邀请你星期六参加该校举行的“中国文化日”活动。但你爷爷突然生病住院,你要和父母一起去医院探视,不得不谢绝他的邀请。请根据下列要点用英语给Paul写一封电子邮件。
要点:1.谢绝邀请;
2.说明理由;
3.预祝活动成功。
注意:1.词数100左右;
2.可以适当增加细节,以使行文连贯;
3.邮件开头和结尾已为你写好。
Dear Paul,
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Yours,
Li Hua
短文改错(共10小题;每小题1分,满分10分)
假定英语课上老师要求同桌之间交换修改作文,请你修改你同桌写的以下作文。文中共有10处错误,每句中最多有两处,错误仅涉及一个单词的增加,删除或修改。
增加:在缺词处加一个漏词符号(^),并在其下面写出该加的词。
删除:把多余的词用斜线(\)划掉。
修改:在错的词下划一横线,并在该词下面写出修改后的词。
注意:1.每处错误及其修改均仅限一词。
2.只允许修改10处,多者(从第11处起)不计分。
May I have your attention, please?
As you know it, our class will have a talk show on environment protection with Class One on May 4th. Before it take place, we will invite Dr. Lil from Qinghua University give us a talk on the environment problem and he will also tell you about the improvement in environment protection in recent years in Beijing.
The report will begin at 2:00 pm in Wednesday, April 30th in the auditorium on the third floor in the classroom building. I’m sure we can get enough informations from his talk to make well preparations for a coming talk show. Everyone should be there on time, then listen to the report or take full notes on the same time.
That’s all. Thank you.
语法填空 (共10小题;每小题1.5分,满分15分)
阅读下面材料,在空白处填入适当的内容(不多于3个单词)或括号内单词的正确形式
God has blessed me with a lovely brother. He is 4 years younger than me. I still remember that day when he was born. He is 1. premature baby. When he was a little baby, he always used to cry for no reason and hardly slept. He never allowed me and my parents 2. (sleep) well.
As time went by, he3. (become) a little older. I used to get angry with 4. since he started snatching(抢) all my toys away from me. 5. , my parents taught me that he is my younger brother and I 6. make him learn to share things.
Now, 7. we still fight over things, we both love each other deeply. We share the same school and have the same 8. , like doing sports, singing and reading.
We do a lot of secret things without informing our parents and if 9. (catch), we will join hands to deal with the situation. Life is fun when we are together. As we are growing old day by day, we are becoming 10. (responsible) for our duties than before. And we know that no matter where we go in life, we both are always there for each other to face the hardships of life.
阅读下面短文,从短文后各题所给的四个选项(A、B、C、和D)中,选出可以填入空白处的最佳选项,并在答题卡上将该项涂黑。
Face adversity(逆境)with a smile
I told my friend Graham that I often cycle the two miles from my house to the town centre but unfortunately there is a big hill on the route. He replied, "You mean .”He explained that I should be glad of the exercise that the hill provided.
My to the hill has now changed .I used to as I approached it but now I tell myself the following. This hill will exercise my heart and lungs. It will help me to and get fit. It will mean that I live longer. This hill is my friend.__ ,I have a smile of as I reach the top of the hill.
Problems are there to be faced and .We cannot achieve anything with a/an life. Helen Keller was the first deaf and blind person to an University degree. She wrote, ‘Character cannot be in ease and quiet. Only through of trial and suffering can the soul be strengthened, vision cleared, ambition inspired and success achieved."
One of the main of success in life is our attitude towards adversity. At times we all face hardships, problems, accidents and difficulties. we cannot choose the adversity, we can choose our attitude towards it.
Douglas Bader was 21 when in 1931 he had both legs amputated(截肢)following a flying accident. He was to fly again and went on to become one of the leading flying aces(擅长的人).He was a/an to others during the war. He said ,“Don't listen to anyone who tells you that you can't do this or that. That's nonsense. your mind, and you'll never crutches(拐杖)or a stick, then have a go at everything. Go to school, join in all the games you can. Go _you want to. But never, never let them you that things are too difficult or impossible.’’
1.A. slowly B. fortunately C.carefully D.quickly
2.A. abundant B. proper C.extra D. necessary
3.A. attitude B. access C. entrance D. affection
4.A. climb B. confuse C. comment D.complain
5.A. put on weigh B. gain weight C. lose weight D.take my weight
6.A. Gradually B.Finally C. Rarely D. Approximately
7.A. satisfaction B. devotion C. decoration D. caution
8.A. understood B. clarified C. defeated D. overcome
9.A. tough B. difficult C. easy D. reasonable
10.A. gain B. accept C. accomplish D. admire
11.A. founded B.produced C. constructed D. developed
12.A. happiness B.experiences C. difficulties D.pressures
13.A. emphasis B. conflicts C. factors D. powers
14.A. While B. As C.Because D.If
15.A. devoted B.determined C. commanded D.forced
16.A. appreciation B.qualification C.inspiration D. destination
17.A.Open up B. Make up C. Come to D. Come into
18.A.reject B. deliver C.abandon D. use
19.A. anywhere B. everywhere C.nowhere D. somewhere
20.A. advise B. attempt C. request D. Persuade