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In ancient Egypt, a shopkeeper discovere...

In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.

Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

1.Why do stores usually display fruits and vegetables in the first section?

A. To save customers time.

B. To show they are high quality foods.

C. To help sell junk food.

D. To sell them at discount prices.

2.According to Paragraph 3, which of the following encourages customers to buy?

A. Opening the store early in the morning.

B. Displaying British wines next to French ones.

C. Inviting customers to play music.

D. Filling the store with the smell of fresh bread.

3.What is the main purpose of the passage?

A. To explain how businesses turn people into their customers.

B. To introduce how businesses have grown from the past.

C. To report researches on customer behavior.

D. To show dishonest business practices.

 

1.C 2.D 3.A 【解析】 试题分析:本文以埃及为发生背景,描述了三种促进商业的策略:如何摆放商品、如何吸引顾客的感官、如何使用奖赏策略。 1.C 细节理解题。根据They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip.得知,买健康食品的顾客也会买更多的垃圾食品,故选C。 2.D 细节理解题。根据 Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. 得知,商店是通过面包的香气来吸引顾客购物的,故选D。 3.主旨大意题。整篇文章都在围绕“tactics(策略)”展开说明。文章的主旨会出现在开头和结尾。第一段通过古埃及的例子道出主旨,说明吸引顾客的重要性;最后一段通过加利福利亚来吸引顾客的例子再次点明主旨,故选A。 考点:考查日常生活类短文阅读
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