You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.
1.The two attractive young women were talking so that they could _____.
A. get the sweater at a lower price
B. decide on buying the sweater
C. be admired by other shoppers
D. be heard by people around
2. Lorenzo Bertolla is _____.
A. a very popular male singer
B. an advertising agency
C. the brand name of a sweater
D. a clothing company in Rome
3.Which of the following can be inferred from the passage?
A. Traditional advertising will soon disappear in the market.
B. The MTV generation tend to be more easily influenced by ads.
C. Undercover marketing will surely be banned soon by the government.
D. Traditional advertising is becoming less effective because it's too direct.
4.Which of the following would be the best title for the text?
A. Two Attractive Shoppers
B. Lorenzo Bertolla Sweaters
C. Undercover Marketing
D. Ways of Advertising
Exploit your parking space
An unused parking space or garage can make money. If you live near a city center or an airport, you could make anything up to ￡200 or ￡300 a week. Put an advertisement for free on Letpark or Atmyhousepark.
Rent（出租）a room
Spare room Not only will a lodger（房客）earn you an income, but also, thanks to the government-backed “rent a room” program, you won’t have to pay any tax on the first ￡4500 you make per year. Try advertising your room on Roomspare or Roommateeasy.
Make money during special events
Don’t want a full-time lodger? Then rent on a short-term basis. If you live in the capital, renting a room out during the Olympics or other big events could bring in money. Grashpadder can advertise your space
Live on set
Renting your home out as a “film set” could earn you hundreds of pounds a day, depending on the film production company and how long your home is needed. A quick search on the Internet will bring up dozens of online companies that allow you to register your home for free—but you will be charged if your home gets picked.
Use your roof
You need the right kind of roof, but some energy companies pay the cost of fixing solar equipment (around ￡14,000), and let you use the energy produced for nothing. In return, they get paid for unused energy fed back into the National Grid. However, you have to sign a 25-year agreement with the supplier, which could prevent you from changing the roof.
1.If you earn ￡5000 from renting a room in one year, the tax you need to pay will be based on______.
A. ￡800 B. ￡500 C. ￡4500 D. ￡5000
2.If you want to use energy free, you have to_____.
A. sign an agreement with the government
B. pay around ￡14,000 for the equipment
C. sell the roof to some energy companies
D. keep the roof unchanged for within 25 years
3.For whom the text most probably written？
A. Lodgers. B. Advertisers.
C. House owners. D. Online companies
假设你是晨光中学高二(1)班的班长李津，得知美国学生Chris 作为交换生，下学期将到你班学习。请你根据以下提示，给他写封邮件：
1．介绍与本地生活相关的信息(如天气，饮食等)
2．介绍本班情况
3．希望Chris做哪些事情，以增进中美学生之间的了解和友谊
注意：1.请勿提及与考生相关的真实信息。
2．可适当加入细节，使内容充实、行文连贯。
3．词数不少于100；开头已给出，不计入总词数。
Dear Chris,
I'm Li Jin，monitor of Class One，Grade Eleven. I'm glad to hear that you will come to our school as an exchange student. You're welcome to stay with us.
Sincerely yours,
Li Hua
短文改错
假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10处语言错误，每句中最多有两处。错误涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏词符号(∧)，并在其下面写出该加的词。
删除：把多余的词用斜线( \ )划掉。
修改：在错的词下划一横线(__)，并在该词下面写出修改后的词。
注意：1. 每处错误及修改均仅限一词；2. 只允许修改10处，多者(从第11处起)不计分。
I was taking a train to London's Victoria Station. I had noticed that the carriage was noise and filled with people.
Before long, a train inspector comes to check our tickets. A passenger realized he couldn't find his ticket but became quite upset. Then everyone in the carriage began searching the ticket，which was eventually found under a seat several rows from his owner. The person who found a ticket smiled with pleasure at his success.
No one in the carriage had previous spoken to or even noticed the ticket-owner before. Yet they had so quickly offered the strangers their help. If we could show our concern to others on need，the world would be a better place to live in.
单词拼写
1.In every city of China, there are b_______________ of Banks of China.
2.Her _______________(无穷的) patience made her the best nurse in the hospital.
3.It was a c_____________ that we shared the same hobby.
4.A d_______________ man will do anything to get what he wants.
5.Beethoven was _______________ (同时代的) with Napoleon.
6.Swimming is b_______________ in the lake. Don’t take any risk.
7.It is easier to think in _____________ (具体的) terms than in the abstract.
8.The students in senior three felt s_______ because the college entrance examinations are coming.
9.Child _______________ (虐待) is a big problem in some places of the world.
10.The film was a big hit and earned him a ______________ (名誉).
阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词的正确形式填空。
A man looking at his smart-phone while walking across a railway crossing in Nanjing 1.(have) a close knock on Oct. 22. He was so 2.(absorb) in his smart-phone that he didn't see a train approaching until it brushed past him，【小题3_】(throw) him to the ground. This should serve 3._ a warnin g that people should be aware of their surroundings，especially【小题5 】crossing roads.
4.(lucky), the man survived a brush with death，but the incident forced the driver to stop the train. An 18－minute delay followed the incident，_5. led to a break in the running of other trains on the route.
Smart-phone 6. (addict) has spread like an infectious disease. It's evident that it will do great harm to society. What's even worse, some addicts become 7._(patient) with relatives and friends.
Some people blame the smart-phone for the tragedy, yet in fact people's weakening self-control and self-discipline are8._ (blame).
