Question

Hollywood is on the edge of a nervous breakdown. Worried about an industry wide writers’ strike, struck by a series of theater-chain bankruptcies(破产), burdened with unreasonable corporate profit, requirements and seemingly incapable of producing consistently creative movies, the American film industry is in a period of soul-searching. There’s little doubt it will survive this crisis. But most insiders agree there is disease at both ends of the business—where film are produced, and where they’re shown---that may take years to overcome.

While annual box-office income increases for nine straight years, largely due to increased ticket prices, the number of actual tickets sold declined for the second year in a row. The construction boom has added nearly 10,000 theaters(more than 200,000 more seats) in the last five years. But due to a static(静止的)audience base, eight major chains have gone into bankruptcy and several others are in terrible financial situations.

In fact, insiders say, Hollywood is now in a business it does not want to be in. “There’s a general problem in that the companies that have the most consistent output of material are least interested in what they’re making,” says former 20^th Century Fox CEO, Bill. And, Bill adds, “We’re in a period where movies are getting bigger and more costly and less interesting and fulfilling to an audience.”

Today the studios are under the stress to increase profit margins(营业利润) for their corporate parents, and profit margins are hard to control in a business whose products are seen as impulse buys(即兴购买). Other business can increase profits by cutting costs—buying cheaper material, or making the candy bar smaller. Not Hollywood.

“What we’re cutting is risk,” says the head of one major studio, who asked not to be named, “And risk is what great film has always demanded.” While the studios are avoiding risky concepts, their competitors in the home entertainment business have been expanding the boundaries of the imagination. It was this pressure---in electronic games, the Internet, EVDs----that forced the movie theater chains into a self-destructive craze of expansion.

1.Which of NOT the worry of the American film industry according to the passage?

A. Theater-chain bankruptcy

B. Lack of the advertisement funds

C. The stress to increase corporate profit

D. Being unable to produce creative movies

2.What has directly caused major theater-chains in terrible financial situations?

A. Bigger movies

B. More costly movies

C. Increased ticket prices

D. More theaters but an unchangeable audience base

3.What do we know about the profit of the film industry?

A. It’s not easy to control the profit

B. The studios can shorten the material

C. Cutting the cost can increase the profit

D. The studios can buy cheap material to increase profits

4.What’s the main idea of the passage?

A. Hollywood will survive financial crisis

B. Hollywood is on the edge of destruction

C. It’s hard to increase the profits of the studios

D. The construction boom leads to theater-chain bankruptcies

Answer

1.B

2.D

3.A

4.B

【解析】

试题分析：本文主要叙述的好莱坞电影业所面临的现状，同时分析了这一现象出现的原因。

1.B 细节理解题。根据第一段第三句struck by a series of theater-chain bankruptcies(破产), burdened with unreasonable corporate profit, requirements and seemingly incapable of producing consistently creative movies,说明“一系列剧院的连锁破产; 承担合伙人不合理的利润要求; 无法不断地制作有创意的片子”这三项正是美国电影业所面临的三大困境。实际上大量资金的涌入导致电影业不正常的扩展是面临困境的原因之一。所以B项说法错误。

2.D 细节理解题。根据第二段后两句The construction boom has added nearly 10,000 theaters(more than 200,000 more seats)....But due to a static(静止的)audience base...可知电影院数量剧增，但是观众基数不变。是导致电影业经济危机的直接原因。故D正确。

3.A 推理判断题。根据文章第四段profit margins are hard to control .... Other business can increase profits by cutting costs—buying cheaper material, or making the candy bar smaller. Not Hollywood.可知电影这种购买率难以预测的行业, 是很难控制利润的。别的行业可以通过购买便宜的材料、缩减原料消耗来降低成本增加利润, 但是这在好莱坞行不通。说明电影行业很难控制利润。故A正确。

4.

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